DIGITAL NATIVESHow today’s youth are different from their ‘digital immigrant’ elders and what that means for classrooms :DIGITAL NATIVESHow today’s youth are different from their ‘digital immigrant’ elders and what that means for classrooms


Slide 2:October 27, 2006 2 What does this mean: Digital Natives?


Digital native – Born 1985 :October 27, 2006 3 Digital native – Born 1985 Personal computers are 10 years old


Digital native – Kindergarten 1990 :October 27, 2006 4 Digital native – Kindergarten 1990 Tim Berners-Lee writes World Wide Web program


Digital native – Middle School 1996 :October 27, 2006 5 Digital native – Middle School 1996 Palm Pilot goes on the market


Digital Native – High School 1999 :October 27, 2006 6 Digital Native – High School 1999 Sean Fanning creates Napster


Digital Native – Graduates High School 2003 :October 27, 2006 7 Digital Native – Graduates High School 2003 iPod - 2002


Digital native – Late Teens - Early 20s :October 27, 2006 8 Digital native – Late Teens - Early 20s Blogs - 1997


Digital native – Late Teens - Early 20s :October 27, 2006 9 Digital native – Late Teens - Early 20s Wikipedia - 2001


Digital native – Late Teens - Early 20s :October 27, 2006 10 Digital native – Late Teens - Early 20s Del.icio.us - 2003


Digital native – Late Teens - Early 20s :October 27, 2006 11 Digital native – Late Teens - Early 20s Skype - 2003


Digital native – Late Teens - Early 20s :October 27, 2006 12 Digital native – Late Teens - Early 20s Podcasts – 2004


Digital native – Late Teens - Early 20s :October 27, 2006 13 Digital native – Late Teens - Early 20s YouTube – 2005


Slide 14:October 27, 2006 14 6 new realities in the life of digital natives and what they mean for them and for you


Reality 1 :October 27, 2006 15 Reality 1 Media and gadgets are ubiquitous parts of everyday life


Home media ecology - 1975 :October 27, 2006 16 Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology – now :October 27, 2006 17 Home media ecology – now Product Route to home Display Local storage cable VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Slide 18:October 27, 2006 18 Kaiser Family Foundation, Generation M, March 2005


Reality 2 :October 27, 2006 19 Reality 2 New gadgets allow them to enjoy media and carry on communication anywhere


Mobile devices :October 27, 2006 20 Mobile devices 73% of adults own cell phones 77% of young adults and 67% of teens own them CBS MarketWatch survey 6.13.06


Mobile devices :October 27, 2006 22 Mobile devices 55% of adults own digital cameras 62% of young adults and 43% of teens own them 51% of young adults share photos on the internet


Mobile devices :October 27, 2006 23 Mobile devices 43% of adults own video cameras 37% of teens own them 22% of young adults share videos online


Mobile devices :October 27, 2006 24 Mobile devices 40% of adults play video games 83% of teens do so Kaiser Family Foundation – March 2005 43% of young adults play games online


Mobile devices :October 27, 2006 25 Mobile devices 30% of adults own laptops 43% of young adults and 32% of teens own them


Mobile devices :October 27, 2006 26 Mobile devices 20% of adults own MP3 players 45% of teens own them CBSMarketwatch survey 6.13.06


Mobile devices :October 27, 2006 27 Mobile devices 11% of adults own a PDA or Blackberry 7% of teens own them


Media experiences “by other means” :October 27, 2006 28 Media experiences “by other means” 24% of radio consumers occasionally listen to radio programs on something other than a radio console – computers (84%), iPods (26%), cell phones (7%), PDAs (2%) 13% of TV viewers occasionally watch shows on something other than TV sets – computers (87%), cell phones (9%), iPods (3%)


Reality 3 :October 27, 2006 29 Reality 3 The internet is at the center of the revolution


Slide 30:October 27, 2006 30 Download music – 51% Share own creations – 33% Activities of young greatly outpace their elders Activities of young are not as great as their elders For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Internet_Activities_4.26.06.htm


Different people use the internet in different ways – Generations :October 27, 2006 31 Different people use the internet in different ways – Generations Young Instant message Games Wireless Dating Housing New jobs Create content P2P services Play games Cultural information Rate things Adult content Gen X / Boomers Transactions Get news / politics Health Job-related information Information for new jobs New housing Religious information Seek online support Seniors Email Weather Use government web sites Get maps directions Research travel


Reality 4 :October 27, 2006 32 Reality 4 Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone


Slide 33:October 27, 2006 33 Kaiser Family Foundation, Generation M, March 2005


Slide 34:October 27, 2006 34 Kaiser Family Foundation, Generation M, March 2005


Reality 5 :October 27, 2006 35 Reality 5 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers


Content creation :October 27, 2006 36 33% of online teens share their own creations online, such as artwork, photos, stories, or videos Content creation


Content creation :October 27, 2006 37 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments Content creation


Content creation :October 27, 2006 38 22% report keeping their own personal webpage Content creation


Content creation :October 27, 2006 39 19% have created their own online journal or blog Content creation


Content creation :October 27, 2006 40 Content creation 19% say they remix content they find online into their own artistic creations


Reality 6 :October 27, 2006 41 Reality 6 Everything will change even more in coming years


The J-curve laws :October 27, 2006 42 The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law Spectrum power is enhanced with efficiency improvements in spectrum allocation and use


Impact and implications :October 27, 2006 43 Impact and implications Teens expect to be able to gather and share information in multiple devices. They shrewdly sort out what communication and what information “belongs” on what device and under what circumstances. Conversations, research, and learning never end Being “present” with another person has a new meaning Those who have grown up with interactive media want to manipulate, remix, and share content. They also expect to be able to be in conversation with other creators.


From Dr. Kildare to Medical Teams :From Dr. Kildare to Medical Teams Good Great


From Perry Mason to Legal Teams :From Perry Mason to Legal Teams Good Great


From Superheroes to Super Teams :From Superheroes to Super Teams Good Great


Slide 47:From Flash Gordon to NASA Good Great


Slide 48:From the Stand Alone Teacher of the 1950s…


Slide 49:To the Stand Alone Teacher of the 21st Century


What does this mean for us? :What does this mean for us? Build bridges between digital natives and digital immigrants Build collaborative working environments Build a new framework for thinking about our teaching methods October 27, 2006 50


Break-out Sessions :Break-out Sessions October 27, 2006 51 Blogs - Room Kim S. and Kitty Wikis - RoomKim K. Web Tools - RoomJennifer Web Wonders - RoomMandy and Robbie