MMM 8Feb2010 PoE PD Opportunities and Security Apps

Si3402 PoE PD Controllers: Opportunities in Security & Other Emerging Markets: 

Si3402 PoE PD Controllers: Opportunities in Security & Other Emerging Markets Brad Seegmiller, Product Manager February 8, 2010

Agenda: 

Agenda Organizational update Target applications for PoE Si34xx PoE product update PoE PD market estimates Target customers Complimentary products in PoE systems Calls to action

PoE Factory Contact Information: 

PoE Factory Contact Information Marketing Brad Seegmiller , Product Manager Bradley.Seegmiller@silabs.com Office: +1 512 532 5724 Jim Judkins , Director of Marketing Jim.Judkins@silabs.com Office: +1 512 464 9439 Applications John Gammel , PoE Applications Manager John.Gammel@silabs.com Office: +1 512 532 5302 Technical Support, Schematic Reviews, Reference Design database requests https://www.silabs.com/support/pages/default.aspx

Target Applications for PoE: 

Target Applications for PoE Power Sourcing Equipment (PSE) Enterprise switches SMB/SOHO switches, hubs, routers iPBX Midspans , inline-injectors Powered Devices (PD) Current volume drivers VoIP phones Wireless Access Points Emerging applications IP Cameras Security Systems Point of Sale (POS) terminals Home Automation HVAC control, Smoke/Fire/Flood monitoring PoE Prime Targets: Anything with an RJ-45 that needs power!

PoE Product Update: 

PoE Product Update Product Type Description Status Si3400/01 PD PD controller – integrated switcher FET See PCN # 1001281 issued 28 Jan ’10. Please migrate customers to Si3402. Si3402 PD PD controller – integrated switcher FET. Full Production Si3460 PSE 1 port PoE controller 12V input. MCU + BOM. Full Production Si3461 PSE 1 port PoE controller 50V input. MCU + BOM. Full Production Si3452 PSE 4 port PoE controller. Integrated FETs & protection. Initial Production

PoE TAM Estimate (2013): 

PoE TAM Estimate (2013) PD Ports: 50M

PSE Customer Examples by Segment: 

PSE Customer Examples by Segment Product Segment Customer Examples Enterprise Ethernet Switches SME, SMB, SOHO Ethernet Switches STBs, Gateways, DSL Modems

PD Customer Examples by Segment (1 of 2): 

PD Customer Examples by Segment (1 of 2) Product Segment Customer Examples Wireless Access Points (WNBU) VoIP Phones (IPCBU)

PD Customer Examples by Segment (2 of 2): 

PD Customer Examples by Segment (2 of 2) Product Segment Customer Examples IP Cameras Security Systems & Home Automation Point of Sale (POS) (PSBU)

Silicon Labs PoE Products In Home Gateway: 

Silicon Labs PoE Products In Home Gateway Silicon Labs PoE solutions address both ends of the Ethernet cable Si3402 for PDs Si346x single-port and Si345x multi-port for PSEs FXS Home Gateway FXS FXO PoE PD Si3402 VoIP Phone Security Camera NAS Storage IP speakers WiFi AP USB Device DSL, Cable Modem, PON, Satellite AFE or XCVR Copper Coax Fiber Satellite To stereo IPTV FM Tx Flash DDRAM Si3216 ProSLIC Discrete or Si3201 Linefeed Si3216 ProSLIC Discrete or Si3201 Linefeed Si3050 Voice DAA Si301x WiFi 802.11 USB Host PoE PSE Si3460, Si3461 and Si345x PHY Ethernet Switch PHY xDSL Cable Modem PON Host Processor

Simplifying PoE System Design: 

Simplifying PoE System Design Silicon Labs offers the complete package: PSE, PD, Isolators, dc/dc… Precision power management shrinks power supply costs SDK eases software integration with popular Ethernet chipsets Power Manager SDK

PoE PD Opportunities in Security Systems: 

PoE PD Opportunities in Security Systems PoE PD opportunities are everywhere Anything with an RJ-45 that needs power! PoE reduces installation cost & hassle! Window / Glass Break Detector Smoke / Gas Detectors Flood / Water Detector Alarm Panel Motion Detector Security Camera

Calls to Action: 

Calls to Action Identify opportunities in target PoE markets VoIP phones Wireless Access Points IP Cameras Security Systems Point of Sale (POS) terminals Home Automation HVAC control, Smoke/Fire/Flood monitoring Consult the sales guide for PoE collateral Let us know how we can help Recap… PoE Prime Targets: Anything with an RJ-45 that needs power!

Q&A: 

Q&A Questions or comments? How may we assist you? Is there anything you need from the factory?

www.silabs.com/PoE: 

www.silabs.com/PoE www.silabs.com/Security