Group Intentions Survey

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

2011 Group Intentions Survey:

2011 Group Intentions Survey Methodology: Print and online survey sent to group travel buyers during the months of April and May. 483 responses received. Questionnaire Format: Multiple choice, check box, with fill-in-the-blank sections for “other” responses.

How is 2011 Business Compared to Last Year?:

How is 2011 Business Compared to Last Year? Note: 61% of group planners indicate business is better in 2011.

Number of Trips Planned Annually:

Number of Trips Planned Annually Note: Short trips still dominate the landscape in tight economic times.

Where in the U.S. are Groups Traveling?:

Where in the U.S. are Groups Traveling? Note: Though only 20% of groups reside in the West, nearly half travel there.

Percentage of Readers That Travel Internationally:

Percentage of Readers That Travel Internationally Note: Central & South America are the fastest growing international group travel spots.

What Types of Groups Do You Plan Travel For?:

What Types of Groups Do You Plan Travel For? Note: Seniors still dominate group travel, however the industry is diversifying.

What Activities Do You Include on Your Trips?:

What Activities Do You Include on Your Trips? Note: Sharp drop in gaming with an increase in hands-on and active/outdoor travel.

How Do You Plan Your Tours?:

How Do You Plan Your Tours? Note: Most planners use a hybrid method of planning tours, based on complexity and destination.

What Industry Websites Do You Use When Planning Trips?:

What Industry Websites Do You Use When Planning Trips? Note: Premier Tourism Marketing websites dominate the online group travel landscape with tour planners.

Average Lead Time When Booking Trips:

Average Lead Time When Booking Trips Note: Booking lead times continue to shrink.

Type of Travel Your Group Prefers:

Type of Travel Your Group Prefers Note: Group travel is still middle of the road in terms of travel type.

For More Information:

For More Information Contact: Premier Tourism Marketing Publications Jeff Gayduk, Publisher 630.794.0696 Jeff@ptmgroups.com www.ptmgroups.com