Six Steps to a Successful Webinar

Views:
 
     
 

Presentation Description

Webinars are a highly effective combination of event and content marketing that establishes credibility, develops leads and forms the basis of an ongoing stream of promotional material and opportunities.

Comments

Presentation Transcript

PowerPoint Presentation: 

June 29, 2011 Six Steps to a Successful Webinar Jeffery Cawley VP Industry Leadership Northwest Analytics

PowerPoint Presentation: 

www.marketingsalessummit.com

Six Steps to a Successful Webinar: 

Six Steps to a Successful Webinar Define Plan Promote Execute Follow-up Repurpose

Six Steps to a Successful Webinar: 

Six Steps to a Successful Webinar Why a Webinar?

Six Steps to a Successful Webinar: 

Six Steps to a Successful Webinar Why a Webinar?

PowerPoint Presentation: 

Target audience Message Results Metrics Define

PowerPoint Presentation: 

Target audience Message Results Metrics Define

Plan: 

Plan Mechanics Creative Delivery Who is responsible Deadlines

Plan: 

Plan

Plan: 

Plan

PowerPoint Presentation: 

Identify most effective methods Email , Social media Advertising Promote

PowerPoint Presentation: 

Promote

PowerPoint Presentation: 

Promote

PowerPoint Presentation: 

Promote

PowerPoint Presentation: 

Promote

Execute: 

Execute Manage Expert speaker Facility Staff Goal - successful presentation and recording.

Follow-up: 

Follow-up Structured contact for Registrants Attendees Email Telemarketing Follow-up surveys Offers

Follow-up: 

Follow-up

Follow-up: 

Follow-up

Repurpose: 

Repurpose Screencasts Web content Collateral Continuous stream of social media content Blogs Tweets Special interest group postings.

Repurpose: 

Repurpose

Repurpose: 

Repurpose

Repurpose: 

Repurpose

Repurpose: 

Repurpose

PowerPoint Presentation: 

Manufacturing Intelligence for Intelligent Manufacturing .™ www.nwasoft.com