Slide 1: Presents Herbal Hair Oil A PRESENTATION BY
AMIT KUMAR JHA
SANDEEP MALIK Slide 2: INTRODUCTION 1.An International Brand with presence in over 56 Countries.
2. Name is synonymous with skin care
3. Covers maximum Range of beauty products
4. Anti-ageing, skin lightning, oil control, moisturizing and other skin care segments.
5. Ponds product is made by Hindustan Unilever limited in India since 1987. Herbal Hair Oil Slide 3: Herbal Hair Oil Herbal Hair Oil Presenting Slide 4: Introduced to meet the growing demand.
Manufacturing herbal hair oil at our Nagpur and lucknow situated plant
Investment of Rs 75 Crore .
Target consumer - Indian consumers.
Herbal oil is completely based on Indian vedas composition taken from one mahrishi residing at Himalaya. POND’S Herbal Hair Oil Herbal Hair Oil Slide 5: POND’S Herbal Hair Oil Advantages :-
1. Anti hairfall techniques.
2. Makes hair stronger.
3. Makes hair soft n silky.
4. Highly nutritious to hair.
5. Applicable in all types of hair.
6. Keeps cool.
7. Blacken the hair soon.
8. Relief from hadache.
9. Provide peace of mind.
10. Increases mind concentration
11. Repair hair damage.
12. If used on skin like hands legs others parts of the body etc it 13. gives complete relax feeling. (With soft message).
14. Can be used by all agers.
15. Non sticky
16.Available in rat rani with mogra fragrance. Herbal Hair Oil Slide 6: Herbal elements Such as
and lots of other herbal ingredients HERBAL ELEMENTS Herbal Hair Oil Slide 7: Promotions and sales pond’s always be there to take care of skin and now
2. Pond’s herbal hair oil is very new one in its segment.
3. Buy one pond’s herbal hair oil and get one free.
With all pond’s skin care products one trial pack of pond’s herbal hair oil is free. Penetration in Market Using different modes of medias like electronic media television, radio, website, internet media, and print media like news paper, magazines etc.
Door to door advertisement,
Innovations and creativity Herbal Hair Oil Slide 8: PRICING STRATEGY Cost + desired profit
Pond’s Herbal Hair Oil will be available in different quantity in different packaging's for different price. They are
For pond’s herbal hair oil introductory offer
10 ml pack - Rs 10/-
20 ml pack - Rs 20/- (for Direct Customer)
50 ml pack - Rs 48/- (with every 50 ml pack one 10 ml pack free.)
100 ml pack - Rs 95/-
200 ml pack - Rs 180/-
250 ml pack - Rs 225/-
these offer are only applicable for 5 month i.e 17/10/10 to 17/03/11.
For Distribution channel 10% of sale
For sales exceeds 5000 unit 2% bonus of their sale. (Wholesalers)
For sales exceeds 1000 unit .5% bonus of their sale (Retailors) Herbal Hair Oil Slide 9: DISTRIBUTION CHANNEL FACTORY WHOLESALERS RETAILORS CONSUMERS Herbal Hair Oil Slide 10: Herbal Hair Oil SWOT Analysis: Strength:
Strong Financial position
High Quality Products
Well Known Brand
Large Network of distribution
Less popularity in rural Areas as compare to urban Areas in India. Slide 11: Herbal Hair Oil SWOT Analysis: Oportunity:
Have a great opportunity in new developing areas of India.
Consumer behaviour towards Brand loyalty.
Increase in hair oil consumption due to awareness.
High competition in Indian Market.
Uncertain economic condition of country.
Rapidly change in price of raw material. Slide 12: Conclusion
of business and marketing Product :pond’s herbal hair Oil
Promotion :through media, door to door. Introductory offer buy
one get one.
Price :different packs with different price with offers. THANKYOU Herbal Hair Oil