Presentation Transcript
Improve the conversation on your blog : Improve the conversation on your blog SMX Munich, April 2008
Slide2: Joost de Valk, Search Strategist
Onetomarket www.joostdevalk.nl www.onetomarket.de
Slide3: Arrogance, a blogger’s biggest enemy....
Slide4: Markets are conversations.
Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch.
You want us to pay? We want you to pay attention.
- Cluetrain Manifesto
Slide5: To link to you, people need to:
know you, like you and trust you
Slide6: You have to stand out, but stay connected
Slide7: Conversations create a ripple effect
Slide8: Bond with your readers, and improve the conversation!
Slide9: 10 steps
to improve the conversation on your blog
Slide10: Step 1:
Ask for comments.
Slide11: Step 2: Thank people for commenting.
Slide12: Step 3: get to know your readers.
Slide13: Step 4: answer all questions,
and respond to all feedback.
Slide14: Step 5: Reward good remarks.
Slide15: Step 6: keep people involved.
Slide16: Step 7: Build a list.
Slide17: Step 8:
Fight spam, always.
Slide18: Step 9: Keep It Stupid Simple (to comment)
Slide19: Step 10:
Measure, improve, and repeat
Slide20: Joost de Valk
joost@onetomarket.nl
http://www.onetomarket.com/
http://www.joostdevalk.nl/
http://twitter.com/jdevalk