SEM-Narrated-Pt 2

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Search Engine Marketing Part 2 Click Here to Begin

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What do your instincts tell you? Recovery? Recession? Deepening Recession? Depression? Hope for the best – but plan for the worst.

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IT’S YOUR CHOICE - Ignore Fight Back or When the economic landscape gets tough, how do the “tough” get going?

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• • • by identifying and getting your marketing message to consumers within your area of service that are already looking for your products or services – and providing a way for them to find YOU! We feel there is a strong likelihood that consumer spending will be sharply curtailed in the near future – especially negatively impacting small to mid-sized businesses.

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IMPORTANT! – What if there was a cost effective way for customers with discretionary income – wherever they may be – to FIND YOU! Enter – Search Engine Marketing! ► What if by exploiting this method, not only would you receive snowballing new sales but you’d also pick up many NEW customers! (What does it cost you to get one NEW customer now?) ► What if your results were “Guaranteed” and you could calculate a dependable Return On Investment (ROI)? What other marketing medium offers you this capability?

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SEARCH ENGINE MARKETING – LOCAL SEARCH Dawning Of A New Day Where each advertising dollar becomes an INVESTMENT in your business through a predictable ROI – rather than just another unpredictable expense.

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People are looking for your business online right now! Search engines have now become the #1 resource for people looking for a local product or service. People are rapidly moving away from print media and using the internet to find local businesses. According to Nielsen//Net Ratings, consumers use the following sources to find local businesses: 74% Internet search engines - Google, Yahoo!, or MSN 65% Yellow pages telephone directory 50% Internet yellow pages 44% Your local newspaper 33% White pages telephone directory 29% Television 20% Direct mail

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Users want to find and PURCHASE from Local Businesses Users are searching for local businesses: ► There are 800 million searches occurring each month on the internet for local business products and services. ► 50% of Internet Users report using search to find a local service in the last 90 days. ► Of users that have searched for a local service vendor in the last 90 days, 49% used a general service term and a regional term, e.g. Lasik Surgeon in Seattle, WA. Local Searchers want to buy: ► 82% of all purchases by consumers nationwide are made within 20 miles of where people live and work. ► 80% of internet users have researched a product or service online only to make the purchase offline from a local business.

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How can LocalMax help consumers find your business on the Internet? We offer a turnkey, full managed solution that will: ☻ Get your business listed on the front page of all of the major search engines, including Google, Yahoo, MSN, ASK and AOL. ☻ Only display your ad when a consumer in your chosen geographic area is looking for your product or service, maximizing your ROI. ☻ Send qualified leads to your web site and your telephone. ☻ If you do not have a web site, we will provide you with a fully hosted web page for FREE! ☻ Track all lead activity and provide comprehensive reporting so that you can measure the effectiveness of your campaigns. All of the above is fully managed and does not require any of your valuable time. Nor does it require any changes to your existing web site, so you are free to focus on running your business.

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How does it work? LocalMax drives targeted, local leads from the search engines to your business Search Engines Qualified Leads Your Web Site Local potential clients are searching for your business: Searcher types in keyword or keyword phrase (e.g. Your town Dentist) Searcher reviews all search engine results LocalMax ensures that your business is listed when someone is looking for your product or service, in your local area Searcher (Customer) has double-qualified themselves: Looking for a product or service you offer in your local area Saw all the listings and ads, then selected yours Traffic to the advertiser’s web site is a very strong “lead”

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Where do the ads appear? SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) FREE (ORGANIC) LISTINGS ADS APPEAR HERE PAID LISTINGS

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What are the ads comprised of? Those items seen: Those unseen: Title text Ad description URL Landing page content Geographic targeting Keywords Negative keywords Pacing

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What does LocalMax provide? LocalMax provides an affordable turn-key solution. We deliver everything you need for your business to have an effective, ROI driven web presence, all in one simple solution. Our solution includes the following services: Keyword selection and creation Campaign setup across multiple search engines (focus on the major search engines, can be up to 30) Ad copy creative Campaign launch and ongoing management Geographic targeting Call tracking and dynamic number replacement Detailed reporting (tracking both online and telephone leads) Daily optimization across all campaigns and search engines Landing page provision (if client does not have a web site) Review of existing customer web site for effectiveness

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Do It Yourself vs. Fully Managed –What’s your time worth?

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SUMMARY ☻ Experts agree, the first place to invest money in any business, new or established, is MARKETING. This is especially true during trying economic times, don’t you agree? ☻ Someone, somewhere in your city is always looking for your type products or services. A huge percentage of these proven consumers are looking on the Internet. LocalMax makes it easy for them to find YOU. ☻ Search Engine Marketing by LocalMax should result in a huge increase in sales for YOU - ► even if you hate the Internet and Web sites! ► even if you refuse to ever sell anything on the Internet!! ☻ And don’t forget all the NEW CUSTOMERS you’ll get! (Again, how much does it cost you to get 1 NEW customer right now?) ☻ Convert advertising from being an expense to becoming an investment in your business! Use our state-of-the-art software to track your SEM monthly and determine your ROI. Proper SEM = dependable ROI = LocalMax

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How do I get started? I’m here to help any way I can: I will ask you a few questions about your business, such as what geographic area you would like to get clients from, what type of new business are you looking for and how quickly do you want to grow. Then, I will establish a few parameters for success, using your average close rate of a lead and average revenue per lead. And that is it, the LocalMax ad management team will handle everything else! Jack Deese (970) 690-0654 pleninfo@comcast.net