Slide 1:Affordable Web Solutions, llc and Present


Slide 2:Search Engine Marketing Float Your Company Above the Competition.


Slide 3:HOW TO MARKET YOUR COMPANY AND YOUR PRODUCTS OR SERVICES ON THE INTERNET WITH GUARANTEED RESULTS EVEN IF: ► You don’t have a Web site ► You never plan to sell anything on the Internet ► And all your customers come from a 1 mile radius of your business!


Slide 4:HOW? By Harnessing the Power of Local Search. But first some background • • •


Slide 5:Economists and news pundits universally agree – we’re either already in or headed for a recession – perhaps a deep one.


Slide 6:Consumer spending will be impacted by a recession – especially a deep one, don’t you agree? When consumer spending is dramatically decreased it can adversely affect YOUR business, right?


Slide 7:Do you agree? ► Even during trying economic times, there will be a segment of “potential” customers in your area that will have disposable income. ► Someone in your area (or somewhere in the world if you sell online) is always looking for your products or services. ► Most people these days use the Internet to search for what they want or need – but the majority end up buying locally.


Slide 8:The #1 priority of any business that wants to survive and thrive in today’s world has to be effective MARKETING! As a business owner that MUST get market-ing results, where does it make most sense to spend your hard earned money: ► Continue to spend money blindly on ads in Newspapers, coupons, magazines, direct mail, mass email, postcards, etc. or ► Start spending your marketing dollars in the very media where consumers with money to spend are already looking for your products or services?


Slide 9:We refer to our approach as “Reverse Marketing”. You see, when you put your trust in Affordable Web Solutions/LocalMax, our team of highly trained professionals direct our state-of-the- art technology toward making certain when consumers in your marketing area search the Internet to purchase products or services you provide, they find YOU! And it works: ☻ If you have a Web site or not ☻ Even if you never plan to sell anything on the Internet.


Slide 10:It may seem like we’re pulling a rabbit out of the hat, but it’s really just good science! The science of Search Engine Marketing.


Slide 11:By the way, this is a picture of yours truly. As you can see I don’t work in the Executive Suite, I work in the trenches to make sure we achieve the results you need and expect. Although I’m neither an accountant nor an economist, you don’t have to take my word for any of the statements related to the current economic conditions. Evidence abounds all around us. Just take a look • • • Jack Deese


Slide 12:Monday, 3 Mar 2008 Warren Buffett to CNBC:  U.S. Economy in Recession By "Common Sense Definition" Posted By:Alex Crippen In a series of exclusive live appearances on CNBC's Squawk Box this morning, Warren Buffett told us that by a "common sense definition", the U.S. economy is already in a recession, even if it hasn't met the technical definition of two consecutive quarters of negative growth.


Slide 13:Bernanke warns of possible U.S. recession. Fed chief says U.S. economy could shrink in the first half of 2008 WASHINGTON - Ben Bernanke knows a recession when he sees one, and he’s starting to sound like that’s just what he expects to see. A student of the Great Depression, the Federal Reserve chairman once served on the very panel of experts that unofficially determines when recessions begin and end — a finding that usually comes well after the fact. Now for the first time, Bernanke as Fed chief acknowledged on Wednesday that the U.S. could reel into recession from the powerful punches of housing, credit and financial crises. Yet, he was coy about the Federal Reserve’s next move. updated 4:38 p.m. MT, Wed., April. 2, 2008


Slide 14:$200 per barrel oil, $10 per gallon gasoline coming soon? by: Lowell Tue Apr 29, 2008 at 9:17:27 AM EDT As you may know, I worked at the Energy Information Administration (EIA) for 17 1/2 years as an international energy markets analyst before leaving in March 2006. During my last few years there, I headed up a team that prepared the international oil market inputs into EIA's Short-Term Energy Outlook. As economists, it's not particularly surprising that we tended to look at world oil supply and demand balances, oil production capacity utilization rates, oil inventories, economic growth forecasts and the like. We also tended to think in terms of price and income elasticities of supply and demand. GAS PRICES SKYROCKETING!


Slide 15:Think rising gas prices will affect your customer’s disposable income?


Slide 16:APFood Costs Rising Fastest in 17 YearsMonday April 14, 4:10 pm ET By Ellen Simon, AP Business Writer Food Costs Rising at Fast Clip, Squeezing Poor, Forcing Food Vendors to Explain Higher Prices NEW YORK (AP) -- Steve Tarpin can bake a graham cracker crust in his sleep, but explaining why the price for his Key lime pies went from $20 to $25 required mastering a thornier topic: global economics. Food Costs Rising Sharply!


Slide 17:Even if you have NO other business competitors in your town - You’ll soon be competing with every gas station and grocery store for your customer’s disposable income!


Slide 18:Foreclosures Soar All Across the USA.


Slide 19:Housing price collapse steals from all our pockets. Posted by Teresa Dixon Murray and Mark Gillispie March 22, 2008 20:21PM Nationwide numbers 10.3%Nearly 9 million homeowners -- more than 10 percent of the total -- owe more on their homes than the homes are worth, according to Moody's Economy.com. That's the most who have been "under water" since the Great Depression. By year-end, because home values are expected to continue falling, that figure is expected to skyrocket to 30 percent, according to Goldman Sachs. So nearly one-third of homeowners will owe more on their mortgage than the home is worth. 48%Americans' equity in their homes fell below the 50 percent level in 2007 for the first time on record, the Federal Reserve said this month. The Fed, which has been tracking people's equity in their homes since 1945, said the figure dipped to 48 percent in the fourth quarter, meaning people's outstanding debt on their home exceeds half its value. 5%As the phenomenon spirals, home prices nationwide are expected to fall by an additional 5 percent to 7 percent this year, according to Fannie Mae, the largest buyer and underwriter of U.S. homes. 20%Home values nationwide are expected to drop an additional 20 percent to 25 percent by the time the real estate and mortgage markets settle down in 2010-11, said Wall Street housing analyst Ivy Zelman of Zelman & Associates. That could be tempered slightly if something radical happens, such as if the government gets involved with buying the massive load of foreclosed homes, she said.


Slide 20:Credit Crisis Means Less Consumer Borrowing.


Slide 21:“America has become a nation of debtors.”


Slide 22:Many negative factors within the world economy are combining to have perhaps a devastating effect on consumer spending. National Factors HOUSING CRISIS Foreclosures Home Equity Loans curtailed DEBT CRISIS Credit Cards Maxing Interest rates Increasing Nothing left to borrow against RISING FOOD PRICES RISING GAS PRICES You will have to compete with the grocery stores and gas stations for your customers spendable income! MORTGAGE AND BANKING Bank loan criteria tightening – harder go get personal and business loans. SALARIES STAGNANT


Slide 23:International Factors ► Falling value of the dollar relative to other currencies. ► Much of recent years prosperity financed by selling US Securities to foreign countries (such as China) allowing debt to be monetized. Falling value of dollar makes holding these investments undesirable. A sudden sell-off could devastate our economy. ► Terrorist acts. ► Much more!


Slide 24:What do your instincts tell you? Recovery? Recession? Deepening Recession? Depression? Hope for the best – but plan for the worst.


Slide 25:IT’S YOUR CHOICE - Ignore Fight Back or When the economic landscape gets tough, how do the “tough” get going?


Slide 26:• • • by identifying and getting your marketing message to consumers within your area of service that are already looking for your products or services – and providing a way for them to find YOU! We feel there is a strong likelihood that consumer spending will be sharply curtailed in the near future – especially negatively impacting small to mid-sized businesses.


Slide 27:IMPORTANT! – What if there was a cost effective way for customers with discretionary income – wherever they may be – to FIND YOU! Enter – Search Engine Marketing! ► What if by exploiting this method, not only would you receive snowballing new sales but you’d also pick up many NEW customers! (What does it cost you to get one NEW customer now?) ► What if your results were “Guaranteed” and you could calculate a dependable Return On Investment (ROI)? What other marketing medium offers you this capability?


Slide 28:SEARCH ENGINE MARKETING – LOCAL SEARCH Dawning Of A New Day Where each advertising dollar becomes an INVESTMENT in your business through a predictable ROI – rather than just another unpredictable expense.


Slide 29:People are looking for your business online right now! Search engines have now become the #1 resource for people looking for a local product or service. People are rapidly moving away from print media and using the internet to find local businesses. According to Nielsen//Net Ratings, consumers use the following sources to find local businesses: 74% Internet search engines - Google, Yahoo!, or MSN 65% Yellow pages telephone directory 50% Internet yellow pages 44% Your local newspaper 33% White pages telephone directory 29% Television 20% Direct mail


Slide 30:Users want to find and PURCHASE from Local Businesses Users are searching for local businesses: ► There are 800 million searches occurring each month on the internet for local business products and services. ► 50% of Internet Users report using search to find a local service in the last 90 days. ► Of users that have searched for a local service vendor in the last 90 days, 49% used a general service term and a regional term, e.g. Lasik Surgeon in Seattle, WA. Local Searchers want to buy: ► 82% of all purchases by consumers nationwide are made within 20 miles of where people live and work. ► 80% of internet users have researched a product or service online only to make the purchase offline from a local business.


Slide 31:How can LocalMax help consumers find your business on the Internet? We offer a turnkey, full managed solution that will: ☻ Get your business listed on the front page of all of the major search engines, including Google, Yahoo, MSN, ASK and AOL. ☻ Only display your ad when a consumer in your chosen geographic area is looking for your product or service, maximizing your ROI. ☻ Send qualified leads to your web site and your telephone. ☻ If you do not have a web site, we will provide you with a fully hosted web page for FREE! ☻ Track all lead activity and provide comprehensive reporting so that you can measure the effectiveness of your campaigns. All of the above is fully managed and does not require any of your valuable time. Nor does it require any changes to your existing web site, so you are free to focus on running your business.


Slide 32:How does it work? LocalMax drives targeted, local leads from the search engines to your business Search Engines Qualified Leads Your Web Site Local potential clients are searching for your business: Searcher types in keyword or keyword phrase (e.g. Your town Dentist) Searcher reviews all search engine results LocalMax ensures that your business is listed when someone is looking for your product or service, in your local area Searcher (Customer) has double-qualified themselves: Looking for a product or service you offer in your local area Saw all the listings and ads, then selected yours Traffic to the advertiser’s web site is a very strong “lead”


Slide 33:Where do the ads appear? SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) FREE (ORGANIC) LISTINGS ADS APPEAR HERE PAID LISTINGS


Slide 34:What are the ads comprised of? Those items seen: Those unseen: Title text Ad description URL Landing page content Geographic targeting Keywords Negative keywords Pacing


Slide 35:What does LocalMax provide? LocalMax provides an affordable turn-key solution. We deliver everything you need for your business to have an effective, ROI driven web presence, all in one simple solution. Our solution includes the following services: Campaign setup across multiple search engines (focus on the major search engines, can be up to 30) Keyword selection and creation Ad copy creative Campaign launch and ongoing management Geographic targeting Call tracking and dynamic number replacement Detailed reporting (tracking both online and telephone leads) Daily optimization across all campaigns and search engines Landing page provision (if client does not have a web site) Review of existing customer web site for effectiveness


Slide 36:Do It Yourself vs. Fully Managed –What’s your time worth?


Slide 37:SUMMARY ☻ Experts agree, the first place to invest money in any business, new or established, is MARKETING. This is especially true during trying economic times, don’t you agree? ☻ Someone, somewhere in your city is always looking for your type products or services. A huge percentage of these proven consumers are looking on the Internet. LocalMax makes it easy for them to find YOU. ☻ Search Engine Marketing by LocalMax should result in a huge increase in sales for YOU - ► even if you hate the Internet and Web sites! ► even if you refuse to ever sell anything on the Internet!! ☻ And don’t forget all the NEW CUSTOMERS you’ll get! (Again, how much does it cost you to get 1 NEW customer right now?) ☻ Convert advertising from being an expense to becoming an investment in your business! Use our state-of-the-art software to track your SEM monthly and determine your ROI. Proper SEM = dependable ROI = LocalMax


Slide 38:How do I get started? I’m here to help any way I can: I will ask you a few questions about your business, such as what geographic area you would like to get clients from, what type of new business are you looking for and how quickly do you want to grow. Then, I will establish a few parameters for success, using your average close rate of a lead and average revenue per lead. And that is it, the LocalMax ad management team will handle everything else!


Slide 39:Technology that makes it easy for small business to advertise online.


Slide 40:Merchant Center Dashboard Merchant Center The new Merchant Center has been rebuilt on the LocalMax Geneva 3.0 platform to improve application manageability, scalability and flexibility. All the merchant/advisor facing reports have been built with a focus on usability, form, function and design. Future Plans Enhanced email communication (i.e. PDF of statements, Charts, Graphs, Analytics) Landing Page Tool integration Additional Reporting for Merchants and Advisors The Home page displays a Merchant Dashboard which highlights several key data points including; Search Activity, Landing Page Connections and Call Activity*. * Landing Page and Call Activity is only displayed if they are part of the advertising package, the top Keywords are shown if these items are not part of the Merchant’s program.


Slide 41:Reporting: Search Engine Activity The pie chart shows the percentage of search engine activity by Media Provider The table provides the number of Impressions, Clicks, CTR and % of total by Search Engine


Slide 42:Reporting: Campaign Campaign Overview Report Campaign Activity Detail Report The graph shows daily click activity for the selected campaign. The table breaks down the activity into four summary segments; Last 7 days, Last 30 days, Prior 30 days and Total Campaign to date. Each segment is linked to detailed reports. Reporting: Campaign Overview


Slide 43:Reporting: Connection Detail Connection Detail Report (Emails and Clicks on Links) The Connection Report includes the Landing Page * “Click” date, time and URL as well as Email date, time and email message. The user can click on the URL or Email link to view the web page or the email details. Email Detail URL Detail Reporting: Connection Detail * Landing Page connection detail is only available if the Landing Page is part of the advertising package.


Slide 44:Reporting: Call Activity Call Activity Report Call activity data includes; Date and Time, Duration, Answer Status, Caller ID and a link to the recorded call “Play Recording”, if enabled. Reporting: Call Tracking


Slide 45:Reporting: Keyword Activity Keyword data includes; Impressions, Clicks and CTR for all keywords having any click or impression activity. Geo-modified keywords are included in the list of keywords. Reporting: Keywords


Slide 46:My Ads: Campaign My Ads Suggestions Tool Suggest Edits to Existing Keywords Suggest New Keywords Suggestions can be submitted to Add, Change or Remove targeted geographies and keywords. Suggestions are reviewed by the Editorial team for accuracy and completeness prior to going live. My Ads: Campaign Suggestions