B2B Internet Marketing Plan - Marketing Strategy Framework for Win WIn

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Presentation Description

This planning framework provides an marketing overview of how to build a Internet Marketing Plan to promote your small business on the internet. From my perspective the key for small business is to make the different Internet Marketing channels work to together in synergy (or in a holistic approach). Setting goals and metrics are critical to measure your progress at each stage, building a Conversion Pipeline to achieve your goal, more Contacts, more Leads, more Sales.

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PowerPoint Presentation:

MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Internet Marketing Plan - Marketing Strategy Framework Internet Marketing Strategy B2B Internet Marketing STRATEGY BUILD AWARENESS ATTRACT ATTENTION GENERATE INTEREST CREATE DESIRE CALL TO ACTION Potential Customers Evolve to “Win Win” relationship Metrics / Marketing Conversion Pipeline Internet Visits / Views/ Unique Visitors Unique Visitors / Pages Visited / Repeat Visitors Contacts / Links / Likes / Enquiries Requests to Buy / RFQ Conversion Rate SALES / PROFIT ROI / Returning Customers GOAL ALL Contacts become Customers Satisfied Search Customer Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact Developing a B2B Marketing Plan – Marketing Strategy Framework How to develop your Internet Marketing Plan for a “Win Win” customer relationship. This planning framework provides an marketing overview of how to build a Internet Marketing Plan to promote your small business on the internet. From my perspective the key for small business is to make the different Internet Marketing channels work to together in synergy (or in a holistic approach). Setting goals and metrics are critical to measure your progress at each stage, building a Conversion Pipeline to achieve your goal, more Contacts, more Leads, more Sales.

PowerPoint Presentation:

MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Internet Marketing Plan - Marketing Strategy Framework Internet Marketing Strategy B2B Internet Marketing STRATEGY BUILD AWARENESS ATTRACT ATTENTION GENERATE INTEREST CREATE DESIRE CALL TO ACTION Potential Customers

PowerPoint Presentation:

MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Internet Marketing Plan - Marketing Strategy Framework Internet Marketing Strategy B2B Internet Marketing STRATEGY BUILD AWARENESS ATTRACT ATTENTION GENERATE INTEREST CREATE DESIRE CALL TO ACTION Potential Customers Evolve to “Win Win” relationship Metrics / Marketing Conversion Pipeline Internet Visits / Views/ Unique Visitors Unique Visitors / Pages Visited / Repeat Visitors Contacts / Links / Likes / Enquiries Requests to Buy / RFQ Conversion Rate SALES / PROFIT ROI / Returning Customers GOAL ALL Contacts become Customers

PowerPoint Presentation:

MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Internet Marketing Plan - Marketing Strategy Framework Internet Marketing Strategy B2B Internet Marketing STRATEGY BUILD AWARENESS ATTRACT ATTENTION GENERATE INTEREST CREATE DESIRE CALL TO ACTION Potential Customers Evolve to “Win Win” relationship Metrics / Marketing Conversion Pipeline Internet Visits / Views/ Unique Visitors Unique Visitors / Pages Visited / Repeat Visitors Contacts / Links / Likes / Enquiries Requests to Buy / RFQ Conversion Rate SALES / PROFIT ROI / Returning Customers GOAL ALL Contacts become Customers Satisfied Search Customer Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Conversion Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST Contacts / Links / Likes / Enquiries CREATE DESIRE Requests to Buy / RFQ CALL TO ACTION Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Search Customer Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Sales Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Content / Info on Products & Services LINK to Specific Landing Page SHARE Knowledge / Opinion BUILD PERSONALITY of BRAND Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST Contacts / Links / Likes / Enquiries CREATE DESIRE Requests to Buy / RFQ CALL TO ACTION Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Sales Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Content / Info on Products & Services LINK to Specific Landing Page SHARE Knowledge / Opinion BUILD PERSONALITY of BRAND Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST EASY to FIND SOLUTION to NEED Special Offer / Why Advertise Opportunity Free Information / Articles Comments Interaction and Feedback Contacts / Links / Likes / Enquiries CREATE DESIRE Requests to Buy / RFQ CALL TO ACTION Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Sales Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Content / Info on Products & Services LINK to Specific Landing Page SHARE Knowledge / Opinion BUILD PERSONALITY of BRAND Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST EASY to FIND SOLUTION to NEED Special Offer / Why Advertise Opportunity Free Information / Articles Comments Interaction and Feedback Contacts / Links / Likes / Enquiries CREATE DESIRE Details to Customer Needs and Rich Content SPECIFIC audience the more SPECIFIC the OFFER Quality /& Relevant content Contacts of Value Link / Follow / Database Requests to Buy / RFQ CALL TO ACTION Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Sales Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Content / Info on Products & Services LINK to Specific Landing Page SHARE Knowledge / Opinion BUILD PERSONALITY of BRAND Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST EASY to FIND SOLUTION to NEED Special Offer / Why Advertise Opportunity Free Information / Articles Comments Interaction and Feedback Contacts / Links / Likes / Enquiries CREATE DESIRE Details to Customer Needs and Rich Content SPECIFIC audience the more SPECIFIC the OFFER Quality /& Relevant content Contacts of Value Link / Follow / Database Requests to Buy / RFQ CALL TO ACTION Conversion to Sales /RFQ Contact / Dialogue Conversion to Enquiry / Measure Cost of Contact & Sale Connect with People Re-Searching who maybe Potential Customers Interact with Contacts and with You Like / Share / Favorite Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

PowerPoint Presentation:

Internet Marketing Strategy MAXIMIZE Search Visibility Number of Potential Contacts BROADEN REACH outside people who know You CREDENTIALS by Knowledge Transfer Not Just Information EXCHANGE Comments / Capabilities Evolve to “Win Win” relationship B2B Internet Marketing STRATEGY Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Metrics / Marketing & Sales Pipeline BUILD AWARENESS OPTIMIZE WEBSITE Organic Search Results ADVERTISE PPC / Ad Words Campaign BLOG to SHARE Information Social Conversation & Information Linkedin Flickr YouTube Twitter Internet Visits / Views/ Unique Visitors ATTRACT ATTENTION Unique Content / Info on Products & Services LINK to Specific Landing Page SHARE Knowledge / Opinion BUILD PERSONALITY of BRAND Unique Visitors / Pages Visited / Repeat Visitors GENERATE INTEREST EASY to FIND SOLUTION to NEED Special Offer / Why Advertise Opportunity Free Information / Articles Comments Interaction and Feedback Contacts / Links / Likes / Enquiries CREATE DESIRE Details to Customer Needs and Rich Content SPECIFIC audience the more SPECIFIC the OFFER Quality /& Relevant content Contacts of Value Link / Follow / Database Requests to Buy / RFQ CALL TO ACTION Conversion to Sales /RFQ Contact / Dialogue Conversion to Enquiry / Measure Cost of Contact & Sale Connect with People Re-Searching who maybe Potential Customers Interact with Contacts and with You Like / Share / Favorite Conversion Rate SALES / PROFIT ROI / Returning Customers Potential Customers Satisfied Need /Solution New Customers or Aware for future Need Knowledge (Not just Data / or Information) Social Verification Personal Contact GOAL ALL Contacts become Customers Internet Marketing Plan - Marketing Strategic Framework

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