Presentation on :-: Presentation on :- Preparation of Business and Marketing Plan Slide 2: A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. MARKETING PLAN A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and service and persuade them to buy the product and services you offer. INTRODUCTION:
INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. In last 6 years, foreign investment in this sector stood at Rs.3600 million which is about one-fourth of total investment made in this sector. Fast food has, in a way, impacted the
by creating jobs. Outlets require a large number of unskilled workers who are willing to work for low wages
Major players: Major players Mc donalds KFC Pizza hut Dominos Café coffee day Barista Subway MARKET SHARE: MARKET SHARE Comparative analysis: Comparative analysis Overview Ambience SWOT Four Pillars Marketing Mix Marketing Strategies Business and Marketing Plan for : Business and Marketing Plan for Overview : Overview Founded in Wichita, Kansas in 1958 by brothers Dan and Frank Carney Bangalore in June 1996 First international restaurant chain Pioneering the pizza market in India With a 27% market share of the eating-out market Over 70,000 footfalls per day across the country Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver's under its umbrella Pizza Hut is the world's largest casual dining restaurant chain with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India Pizza Hut Ambience: Pizza Hut Ambience Marketing Pillars: Marketing Pillars Product Strategy:
Product Strategy Total number of items available in the company offerings is 28. Product line Core product – Pizza - Pan cheese pizza Staples – Pastas – Arrabiata Specialty – Deserts – Truffle cake Convenience item – Beverages and apetizers –
, garlic bread Varieties of Pizza : L Pann Pizza , stufed crust , Cheesy Bytes , Masala cheesy bytes. vegetarian and Non vegetarian Pizza Pastas and Salads – Spicy Tomato , Arrabiana , creamy mushroom etc Appetizer – Garlic bread , cheese garlic bread , garlic bread spicy supreme , garlic bread exotic. Deserts - Chocolate Truffle cake Beverages – Pepsi , diet Pepsi , 7 up , Miranda.
Place Strategy : Place Strategy Pizza hut express outlets were launched at malls, airports, department stores and gas stations which offers a reduced version of the menu for globe trotters and busy bees. Pizza Hut uses Pull Strategy. Pizza hut basically uses direct channel. Promotion Strategy Pizza Hut provides best Pizzas under one roof. Promotion strategy – “ coupon to purchase” Communication Mix – Advertising Personal selling Sales Promotion Word of Mouth Slide 16: Business & Marketing Plan for Slide 17: Overview Founded in the United States of America in 1960 by Thomas and James Monaghan. Domino’s have 8,500 pizza stores in more than 60 countries, involving over 2,000 franchises. In February 1997 it opened it’s first Mumbai outlet at Lokhandwala , Andheri . Domino’s have more than 300 stores in India. Domino’s vision is focused on " exceptional people on a mission to be the best pizza delivery company in the world! ". Domino’s believes strongly in the strategy of 'think global and act local’. Slide 18: Dominos Pizza Ambience Place Strategy : Place Strategy Domino’s follow push strategy Direct channel Promotion Strategy Promotional and advertising campaign 30 minutes campaign Offers by Domino’s Creative strategy Communication mix: Advertising Personal selling Word of mouth Pricing Strategy : Pricing Strategy Price cuts, discounts and freebies Low price Franchise keeps on inventing ways Product Strategy Width: Pizza, appetizers, salad and pastas, beverages Length: 29 items Product line: Core product, staples, specialty, convenience items Take away orders Slide 24: Janhvi 17 Prajesh 18 Priyanka 08 Surabhi 46 Ashish 58 Slide 25: Thanks