SUNIL Y.persuasion

CASE STUDYON“PERSUASION”PRESENTED BYSUNIL YADAV : 

CASE STUDYON“PERSUASION”PRESENTED BYSUNIL YADAV

Contents : 

Contents Persuasion Persuasion in the Real World Persuasion is like making a candle Persuasive Tools Fundamental Techniques in Handling People Six Ways to Make People Like You Twelve Ways to Win People to Your Way of Thinking Conclusion

What is Persuasion? : 

What is Persuasion? Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not only logical) means. It is a problem-solving strategy, and relies on "appeals" rather than force. The process by which a message induces a change in beliefs, attitudes, or behaviors.

Persuasion in the Real World : 

Persuasion in the Real World Presenter Subject Audience Your Needs & Interests Their Needs & Interests Your Program’s Needs & Accomplishments

Persuading is like making a candle : 

Persuading is like making a candle Melt Mold Harden & Ignite! Adapted from E.M. Griffin. The Mind Changers. Wheaton, Illinois: Tyndale Publishers, 1976.

Persuasive Tools : 

Persuasive Tools Analysis Argument Call To Action

Analysis : 

Analysis Analyze your goal. Goal should be Self-evident. No confusion between means and ends. Ethically sound Resources available to achieve it.

Analysis : 

Analysis Analyze yourself Why do you want to achieve this goal. Am I the right person to achieve it. Analyze your temperament, interest and stamina to achieve result. Analyze your audience Identify need and want of Audience. Identify key members of audience. Identify attitude of audience toward your proposal.

Argument : 

Argument Reason It depends on effective use of logic and evidence. Building Common Ground It means pointing out that you and your audience are in the same situation. likely to see things the same way. Memorable Imagery Use of picture. Use Analogy to explain.

Call To Action : 

Call To Action Credibility It depends on how well your audience knows you. Content How much does my audience need to know. Why they are likely to disagree with my proposal. Organization

Fundamental Techniques in Handling People : 

Fundamental Techniques in Handling People "Don't criticize, condemn or complain." "Give people a feeling of importance; praise the good parts of them." "Get the other person to do what you want them to by arousing their desires."

Six Ways to Make People Like You : 

Six Ways to Make People Like You "Become genuinely interested in other people." "Smile." "Remember that a man's name is to him the sweetest and most important sound in any language." "Be a good listener. Encourage others to talk about themselves." "Talk in the terms of the other man's interest." "Make the other person feel important and do it sincerely."

Twelve Ways to Win People to Your Way of Thinking : 

Twelve Ways to Win People to Your Way of Thinking "Avoid arguments." "Show respect for the other person's opinions. Never tell someone they are wrong." "If you're wrong, admit it quickly and emphatically." "Begin in a friendly way." "Start with questions the other person will answer yes to." "Let the other person do the talking."

Twelve Ways to Win People to Your Way of Thinking : 

Twelve Ways to Win People to Your Way of Thinking "Let the other person feel the idea is his/hers." "Try honestly to see things from the other person's point of view." "Sympathize with the other person." "Appeal to noble motives." "Dramatize your ideas." "Throw down a challenge."

Conclusion : 

Conclusion Persuasion as a communication process is effective if the persuader pay attention to feedback, act on it and acknowledge openly; then he will get success.

Thank you : 

Thank you Questions?