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Summer training at Axis Bank Ltd. : 

Summer training at Axis Bank Ltd. Submitted by: Jaswinder Singh MBA II C

Introduction to banking : 

Introduction to banking Bank is any financial institution that receives, collects, transfers, pays, exchanges, lends , invests and safeguards money for its customers. The journey of Indian banking system can be segregated into three phases: Phase I Phase II Phase III

Axis bank : 

Axis bank Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

Slide 4: 

Vision Core values To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology Customer Centricity Ethics Transparency Teamwork Ownership

Swot Analysis of Axis Bank : 

Swot Analysis of Axis Bank

Various Departments of Axis Bank : 

Various Departments of Axis Bank Personal Banking Department. Priority Banking. NRI Banking Department. Insurance. Forex Department. Business Banking Department. Corporate Banking Department. Credit Laundering Department.

Members of the Board : 

Members of the Board

Products of Axis Bank Ltd. : 

Products of Axis Bank Ltd. Current Account Saving Account Fixed Deposit Recurring Deposit Tax saver FD Debit Cards Credit Cards Loans Third Party Products

UTI is now Axis : 

UTI is now Axis They had to give up the name UTI after using it for 13 years as they were not ready to accept the terms and conditions( including royalty) from UTI AMC. The recommendation for changing name has arisen from the existence of several shareholder-unrelated entities using UTI brand and brand confusion that it creates. It was changed due to the reason that UTI gave government look and required its own identity.

Title : 

Title “ Impact of third party products on the profitability of the Axis bank ltd.”

of the study : 

of the study To get familiar with third party products and services of the bank. To evaluate the expectation of customer To help those persons who have less knowledge about banking products through the project.

Research Methodology : 

Research Methodology Introduction: Research is an academic activity and as such the term should be used in technical sense. RESEARCH DESIGN: Descriptive research design is used for collecting primary data.


SAMPLING DESIGN SAMPLING TECHNIQUE Convenient Sampling technique. UNIVERSE All the respondents who are customers of Axis bank in the world . POPULATION All the respondents who are customers of Axis bank in mansa. SAMPLING SIZE – 50 Respondents.

Method Of Data Collection : 

Method Of Data Collection PRIMARY DATA METHOD OF PRIMARY DATA COLLECTION   The method followed in obtaining the primary data was through the structured questionnaire.   SECONDARY DATA   METHOD OF SECONDARY DATA COLLECTION:   Journals and Magazines Internet

Third party products : 

Third party products A third-party product refers to a product that's produced by an organization other than Axis bank ltd. These are those products which are produced by some other organization but are sold and promoted by the Axis bank ltd. Axis bank ltd. Has tie up with several companies and it promotes the product of those companies. Third party products of Axis Bank Ltd. Are: Mutual funds Insurance Online trading Mohur gold

Mutual funds : 

Mutual funds A mutual fund is a professionally managed firm of collective investments that collects money from many investors and puts it in stocks, bonds, short-term money market instruments, and/or other securities Every Mutual Fund is managed by a fund manager, who using his investment management skills and necessary research works ensures much better return than what an investor can manage on his own. To protect the interest of the investors, SEBI formulates policies and regulates the mutual funds. It notified regulations in 1993 and issues guidelines from time to time. .

Advantages of mutual funds : 

Advantages of mutual funds Transparency Choice of Schemes safety

Disadvantages of mutual funds : 

Disadvantages of mutual funds Cost control not in hands of investors. No customized portfolio Difficulty in selecting a suitable fund scheme

Risk return matrix : 

Risk return matrix The risk return trade-off indicates that if investor is willing to take higher risk then correspondingly he can expect higher returns and vise versa if he pertains to lower risk instruments, which would be satisfied by lower returns.

Insurance : 

Insurance Insurance is pooling of risks. Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium. There are two type of insurance: life insurance under which a specified amount becomes payable on the death of the insured or upon the expiry of a specified period of time, whichever is earlier. General insurance which covers losses caused by fire, accident, marine adventures and so on.

Online trading : 

Online trading Online Trading offers lot of investment opportunities. You can trade or invest in Equities, Commodities, Futures, Derivatives, IPOs, Mutual Funds, Tax Saving Certificates and Forex Markets through paperless online transactions.


GEOJIT FINANCIAL SERVICES LTD.- ONLINE TRADING Axis Bank in alliance with Geojit Financial Services now offers you an Online Trading Account. Geojit Financial Services Ltd. is a charter member of the Financial Planning Standards Board of India with a network of 400 branches in India and abroad. Benefits of Online Trading Integrated 3 in 1 Account Paperless IPOs Speed & Safety Phone and Trade

Mohur gold : 

Mohur gold Axis Bank brings to you Mohur Gold coins/bars in the purest form! Made in Switzerland, Mohur Gold coins/bars carry the Assay certification of being 24 carat, 99.99% pure! It comes to you in a specialized packaging that is tamper proof so that its purity is preserved. Available in 5 gm, 8 gms, 10 gms, 20 gms & 50 gms, it is on offer in select branches of Axis Bank

Graph.1 Customer having account in Axis bank : 

Graph.1 Customer having account in Axis bank

Graph.2 Investment preferred : 

Graph.2 Investment preferred

Graph.3 Awareness of mutual funds : 

Graph.3 Awareness of mutual funds

Graph.4 Investment in Mutual Funds : 

Graph.4 Investment in Mutual Funds

Graph.5 Knowledge about inflation rate : 

Graph.5 Knowledge about inflation rate

Graph.6 Return given by Mutual Funds : 

Graph.6 Return given by Mutual Funds

Graph.7 Mode for investing in Mutual Funds : 

Graph.7 Mode for investing in Mutual Funds

Graph.8 Awareness about risky : 

Graph.8 Awareness about risky

Graph.9 Preference for mutual fund : 

Graph.9 Preference for mutual fund

Graph.10 Do you have motor insurance : 

Graph.10 Do you have motor insurance

Graph.11 Insurance policy posted : 

Graph.11 Insurance policy posted

Analysis : 

Analysis Mansa is a city where people have lot of potential for the investment but they don’t invest in the mutual funds. This is mainly due to the lack of knowledge. They also consider mutual funds to be risky. They think that FD, PO schemes, savings account, ULIP are more safer. People don’t know that the inflation rate is eating away there money in various other schemes. People are interested in mutual funds but they are not aware of this. There are various plans under mutual funds like retirement plan, ELSS, balanced scheme,etc. people are not aware of the advantages provided by various schemes

Suggestion : 

Suggestion Axis bank should increase its area of operations by expanding its branch office in the rural areas. A customer grievance cell should be made functional and steps should be taken to enhance the speedy settlement of customers complaints. Axis bank should add more automated facilities under its network to compete with foreign banks. Branch should expand itself in retail banking assets. Branch should conduct seminars and other programmes to increase the knowledge among the customers of the city.

Conclusion : 

Conclusion Axis bank ltd. is one of the India’s leading private sector bank and is highly rated by leading national and international magazines such as Business India, Business Today, Euro money, Finance Asia and Forbes Global, to name a few. Axis bank ltd. has always been market – oriented and dynamic with respect to resource mobilization as well as its lending programme. This renders it more than capable to meet the new challenges that have emerged. Over the years, it has developed a vast client base of borrowers, depositors, shareholders and agents, and hopes to capitalize on this loyal and satisfied client base for future growth. Internal systems have been developed to be robust and agile, to take into account changes in the volatile external environment.

Thank you : 

Thank you

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