logging in or signing up LAUCHING OF A PRODUCT... MARKETING MNGMT jas777 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 912 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 15, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript RETURNS ENERGY WITH EVERY SIP…. : RETURNS ENERGY WITH EVERY SIP…. SPLASH IS A PROBIOTIC MILK DIETARY SUPPLEMENTS CONTAINING POTENTIAL BACTERIA INCREASE AND STRENGHTEN THE IMMUNE SYSTEM PROTECTS THE BODY FROM HARMFUL DISEASES IT IS ALSO AN ENERGY DRINK SPLASH FEATURES : FEATURES IT COMES IN VARIOUS FLAVOURS MAIN AIM-ACHIEVE CONSUMER SATISFACTION ATTRACT CUSTOMERS BY PROVIDING THEM WITH NUMBER OF TASTES AND FLAVOURS TARGET MARKET : TARGET MARKET TARGET-CHILDREN AGED BETWEEN 6 & 16. PEOPLE WHO ARE WORKING ABOVE 45 YEARS. PROBOTIC MILK HAS PROVED BENEFICIARY FOR BOTH THE SECTION MARKET DEMOGRAPHICS : MARKET DEMOGRAPHICS GEOGRAPHICS DEMOGRAPHICS BEHAVIOURAL FACTORS Slide 5: STRENGTHS: CREATIVE & INNOVATIVE PRODUCT DESIGN SATISFACTION OF TARGET MARKET WEAKNESSES: TO DEVELOP BRAND AWARENESS LACK OF PRODUCT AWARENESS SWOT ANALYSIS Slide 6: OPPORTUNITIES PARTICIPATION WITHIN GROWING INDUSTRY DECREASES COST –ECONOMIES OF SCALE THREATS: COMPETITION FROM FUTURE MRKT. ENTRANTS Slide 7: LIKE SPLASH MANY COMPANIES MAKE SIMILAR PRODUCTS CURRENT & FUTURE COMPETITION-NESTLE, PARAS AND MOTHER DAIRY STRATEGY:LOW PRICES & CONSUMER SATISFACTION COMPETITION Slide 8: PACKAGING LABELLING DISTRIBUTION PRODUCT OFFERING MARKETING STRATEGY : MARKETING STRATEGY CREATE CONSUMER AWARENESS ADVERTISEMENTS-MAGAZINES, NEWSPAPES & T.V ADVANTAGES OF PROBIOTIC MILK: PREVENTS INFECTION PREVENTION OF CANCER LOWERING BLOOD PRESSURE OBJECTIVES : OBJECTIVES MARKETING OBJECTIVES: ACHIEVE CONSUMER SATISFACTION ATTRACT CONSUMERS BY LOW PRICES FINANCIAL OBJECTIVES MAINTAIN R&D BUDGET INCREASE PROFIT MARGIN POSITIONING & SALES : POSITIONING & SALES GOAL-LOCATE THE BRAND IN MIND OF THE CONSUMERS LOW SALES INITIALLY BECAUSE TARGET MRKT. IS CHILDREN SALES WILL INCREASE WHEN ADVERTISEMENT COST WILL INCREASE Slide 12: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
LAUCHING OF A PRODUCT... MARKETING MNGMT jas777 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 912 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 15, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript RETURNS ENERGY WITH EVERY SIP…. : RETURNS ENERGY WITH EVERY SIP…. SPLASH IS A PROBIOTIC MILK DIETARY SUPPLEMENTS CONTAINING POTENTIAL BACTERIA INCREASE AND STRENGHTEN THE IMMUNE SYSTEM PROTECTS THE BODY FROM HARMFUL DISEASES IT IS ALSO AN ENERGY DRINK SPLASH FEATURES : FEATURES IT COMES IN VARIOUS FLAVOURS MAIN AIM-ACHIEVE CONSUMER SATISFACTION ATTRACT CUSTOMERS BY PROVIDING THEM WITH NUMBER OF TASTES AND FLAVOURS TARGET MARKET : TARGET MARKET TARGET-CHILDREN AGED BETWEEN 6 & 16. PEOPLE WHO ARE WORKING ABOVE 45 YEARS. PROBOTIC MILK HAS PROVED BENEFICIARY FOR BOTH THE SECTION MARKET DEMOGRAPHICS : MARKET DEMOGRAPHICS GEOGRAPHICS DEMOGRAPHICS BEHAVIOURAL FACTORS Slide 5: STRENGTHS: CREATIVE & INNOVATIVE PRODUCT DESIGN SATISFACTION OF TARGET MARKET WEAKNESSES: TO DEVELOP BRAND AWARENESS LACK OF PRODUCT AWARENESS SWOT ANALYSIS Slide 6: OPPORTUNITIES PARTICIPATION WITHIN GROWING INDUSTRY DECREASES COST –ECONOMIES OF SCALE THREATS: COMPETITION FROM FUTURE MRKT. ENTRANTS Slide 7: LIKE SPLASH MANY COMPANIES MAKE SIMILAR PRODUCTS CURRENT & FUTURE COMPETITION-NESTLE, PARAS AND MOTHER DAIRY STRATEGY:LOW PRICES & CONSUMER SATISFACTION COMPETITION Slide 8: PACKAGING LABELLING DISTRIBUTION PRODUCT OFFERING MARKETING STRATEGY : MARKETING STRATEGY CREATE CONSUMER AWARENESS ADVERTISEMENTS-MAGAZINES, NEWSPAPES & T.V ADVANTAGES OF PROBIOTIC MILK: PREVENTS INFECTION PREVENTION OF CANCER LOWERING BLOOD PRESSURE OBJECTIVES : OBJECTIVES MARKETING OBJECTIVES: ACHIEVE CONSUMER SATISFACTION ATTRACT CONSUMERS BY LOW PRICES FINANCIAL OBJECTIVES MAINTAIN R&D BUDGET INCREASE PROFIT MARGIN POSITIONING & SALES : POSITIONING & SALES GOAL-LOCATE THE BRAND IN MIND OF THE CONSUMERS LOW SALES INITIALLY BECAUSE TARGET MRKT. IS CHILDREN SALES WILL INCREASE WHEN ADVERTISEMENT COST WILL INCREASE Slide 12: THANK YOU