Presentation Transcript
RETURNS ENERGY WITH EVERY SIP…. :RETURNS ENERGY WITH EVERY SIP…. SPLASH IS A PROBIOTIC MILK
DIETARY SUPPLEMENTS CONTAINING POTENTIAL BACTERIA
INCREASE AND STRENGHTEN THE IMMUNE SYSTEM
PROTECTS THE BODY FROM HARMFUL DISEASES
IT IS ALSO AN ENERGY DRINK SPLASH
FEATURES :FEATURES IT COMES IN VARIOUS FLAVOURS
MAIN AIM-ACHIEVE CONSUMER SATISFACTION ATTRACT CUSTOMERS BY PROVIDING THEM WITH NUMBER OF TASTES AND FLAVOURS
TARGET MARKET :TARGET MARKET TARGET-CHILDREN AGED BETWEEN 6 & 16.
PEOPLE WHO ARE WORKING ABOVE 45 YEARS.
PROBOTIC MILK HAS PROVED BENEFICIARY FOR BOTH THE SECTION
MARKET DEMOGRAPHICS :MARKET DEMOGRAPHICS GEOGRAPHICS
DEMOGRAPHICS
BEHAVIOURAL FACTORS
Slide 5:STRENGTHS:
CREATIVE & INNOVATIVE PRODUCT DESIGN
SATISFACTION OF TARGET MARKET
WEAKNESSES:
TO DEVELOP BRAND AWARENESS
LACK OF PRODUCT AWARENESS SWOT ANALYSIS
Slide 6:OPPORTUNITIES
PARTICIPATION WITHIN GROWING INDUSTRY
DECREASES COST –ECONOMIES OF SCALE
THREATS:
COMPETITION FROM FUTURE MRKT. ENTRANTS
Slide 7:LIKE SPLASH MANY COMPANIES MAKE SIMILAR PRODUCTS
CURRENT & FUTURE COMPETITION-NESTLE, PARAS AND MOTHER DAIRY
STRATEGY:LOW PRICES & CONSUMER SATISFACTION COMPETITION
Slide 8:PACKAGING
LABELLING
DISTRIBUTION PRODUCT OFFERING
MARKETING STRATEGY :MARKETING STRATEGY CREATE CONSUMER AWARENESS
ADVERTISEMENTS-MAGAZINES, NEWSPAPES & T.V
ADVANTAGES OF PROBIOTIC MILK:
PREVENTS INFECTION
PREVENTION OF CANCER
LOWERING BLOOD PRESSURE
OBJECTIVES :OBJECTIVES MARKETING OBJECTIVES:
ACHIEVE CONSUMER SATISFACTION
ATTRACT CONSUMERS BY LOW PRICES
FINANCIAL OBJECTIVES
MAINTAIN R&D BUDGET
INCREASE PROFIT MARGIN
POSITIONING & SALES :POSITIONING & SALES GOAL-LOCATE THE BRAND IN MIND OF THE CONSUMERS
LOW SALES INITIALLY BECAUSE TARGET MRKT. IS CHILDREN
SALES WILL INCREASE WHEN ADVERTISEMENT COST WILL INCREASE
Slide 12:THANK YOU