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See all Premium member Presentation Transcript Slide 1: Sachin Tendulkar itself a brand By Abhijit Jain (15) Hrashada Nagne (56) Laxman rathod (35) Slide 2: Full Name: Sachin Ramesh Tendulkar Born: 24 April 1973, Bombay (now Mumbai), Maharashtra Major Teams: Mumbai, Yorkshire, India, ACC Asian XI. Batting Style: Right Hand BatBowling Style: Leg Break Googly. Current age 35 years 153 days Biography WHAT IS BRAND : WHAT IS BRAND Your brand image creates expectations. It defines who you are, how you operate, and how you're different from your competitors. In essence, your brand image. Tendulkar is the perfect brand champion as his elevated level of performance and dynamic. SACHIN & BRAND : SACHIN & BRAND He has some personal & social Qualities. His batting is based on the purest principles. He has adopted a noticeably conservative approach. He can score all around the wicket, all parts of the world & in all conditions. Born with natural talent of Cricket, he is now the star of the world Cricket, more like a God in India, he is the best batsman in the world today, regarded as a living Cricket legend. HOW SACHIN BECOME A BRAND : HOW SACHIN BECOME A BRAND Sachin First step toward cricket -Sharadashram vidyamandir -Ramakant Achreker National performance ODI & Test debut -Test: Vs Pakistan on 15 Nov 1989 -ODI: Vs Pakistan on 18 Des 1989 Cont…. : Cont…. Progress highlight 1990-1st test hundred at the age of 16. ( only player have 16 hundred before age of 25) Hold record of 1000 run in a year he done it 7 time (with highest record of 1894run in 1998) 1998-Most centuries (9) by a player in a year. 1999-Highest ODI partnership 331run vs. NZ. 2003-673run (record) in world cup with 4 centuries. 2007-record 11877 test &16361 Odi run. Some remarkable Achievements by Sachin Tendulkar : Some remarkable Achievements by Sachin Tendulkar 39 test & 42 ODI centuries most by any player. Tendulkar's record of five centuries before he turned 20 is a current world record First player to reach 10,000-11,000-12,000-13,000-14,000- 15,000 &16,000 ODI runs. Most Man of the Match Awards: 55 Most Man of the Series Awards: 14 Most runs (1,796 at an average of 59.87 ) in World Cup Cricket History. Has the most overall runs in cricket, he had accumulated almost 26,000 runs overall. (ODIs+Tests+Twenty20s) Brand Ambassador ? : Brand Ambassador ? A company achieves some clear-cut goals by sachin (brand) ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. So when he/she would see that celebrity on an advertisement then that person could get motivated to use that product/service, as his/her favorite person is involved in there. “A diplomat; a representative of an organization, institution or corporation that best portrays the product or service." Sachin Tendulkar is Brand it self : Sachin Tendulkar is Brand it self Pepsi: 1992 - Present Canon: 2006 - 2009 Airtel : 2004-2006 * Action Shoes: 1995 - 2000* Adidas: 2000-2010* Fiat Palio: 2001 to 2003* Reynolds: 2007 - Present* TVS: 2002 - 2005 Slide 10: * Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin. * Britannia: 2001 - 2007. Slide 11: * Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing a charge that Reliance Communication denies. * HomeTrade: 2001 - 2002 Some more brands … : Some more brands … 三 : Conclusion : 三 : Conclusion Conclusion Conclusion With age on his side, this man is set out to be the highest run getter in the history of the world Cricket. He has already own rich praises from people and fellow/former Cricketers who see in him a living legend. Truly a living legend and a great Champion. And He …………………………………”PROVES HIMSELF AS BRAND !” Thank U : Thank U You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.