Digital Marketing In Pune PPT

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Attend The Best Digital Marketing Courses In Pune From ExcelR. Practical Digital Marketing Training Sessions With Assured Placement From ExcelR. Learn 36 Modules With Practical Sessions From 15+ Years of Experienced Faculty. https://www.excelr.com/digital-marketing-training-in-pune

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TYPES OF MARKETING

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WHAT IS DIGITAL MARKETING DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE MARKETING OF PRODUCT OR SERVICES USING DIGITAL TECHNOLOGIES , MAINLY ON THE INETRENET, BUT ALSO INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.

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DIGITAL MARKETING TYPES

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SEO (SEARCH ENGINE OPTIMIZATION) IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN SEARCH ENGINE RESULTS PAGE.

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SEO SEO BLACK HAT WHITE HAT GRAY HAT

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SEO WHITE HAT IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO .

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SEO WHITE HAT SEO ON Page OPTIMIZATION OFF PAGE OPTIMIZATION

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SEO BLACK HAT IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINE GUIDELINES.

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SEO GRAY HAT IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT SEO.

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SEO BLACK HAT VS WHITE HAT

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SEARCH ENGINE COMPONENTS 2. INDEXES 1.CRAWLER 3. ALGORITHM 4. RESULT PAGE 5. SPAM FIGHTING ALGORITHM

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SEARCH ENGINE COMPONENTS WWW CRAWLER STORE INDEXES DATA BASE ALGORITHM SEARCH ENGINE INTERFACE

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1.CRAWLER A WEB CRAWLER(also known as a web spider or web robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.

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1 .CRAWLER YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE BY USING BELOW URL cache:www.website.com

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2.INDEXES COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT DATABASES BASED ON CONTENT OF THE PAGES

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2.INDEXES TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN site:www.website.com

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3.ALGORITHMS THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE PAGES BASED ON SOME CRITERIA PAGE RANK PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.

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5 .SPAM FIGHTING ALGORITHM GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES MAJOR GOOGLE UPDATES 1.GOOGLE PANDA UPDATE 2.GOOGLE PENGUIN UPDATE 3.GOOGLE HUMMINGBIRD UPDATE 4.GOOGLE PIGEON UPDATE 5.MOBILE FRIENDLY UPDATE 6.RANK BRAIN ALGORITHM

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