Presentation Transcript
Slide1 : MARKETING PROCESS The Marketing process of a company typically involves identifiying the viable andamp; Potential marketing opportunities in the environment, developing strategies to effectively utilize these opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts.
TRADITIONALLY , MARKETING HAS BEEN DONE ON THE BASIS OF THE PRODUCTION CONCEPT, WHERE A PRODUCT IS MADE AND PUSHED IN TO THE MARKET WITHOUT CONSIDERING THE CUNSUMER PERCEPTIONS AND ATTITUDES
Slide2 : Value delivery sequence According to Michal J Lanning and Edward G Michaels of McKinsey, there are two types of value delivery sequences, one focusing on the product and other focusing on the customer. Products Product
design Getting
The
Raw
material Mfg. the
product Fix cost
Of product Adverti
sement Saling the product to Consumer
andamp; provideing after sales service The value delivery sequence
Concentrating on the customer, focus
on the marketing process, where
Value is created and deliver to
Customer.
Slide3 : STEPS IN THE PLANNING PROCESS ANALYZING THE MARKETING OPPORTUNITIES DEVELOPING MARKETING STRATEGY PLANNING MARKETING PROGRAMS MANAGING THE MARKETING EFFORTS
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