Understanding Consumer Buying Behavior

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Presentation Transcript

Understanding Consumer Buying Behavior: 

Understanding Consumer Buying Behavior Consumer behavior is a study of how individuals make decisions to spend their available resources (time, money and effort)

Factor Influencing consumer buying behavior: 

Factor Influencing consumer buying behavior Consumer buying behavior include Cultural Factor. Social Factor. Personal Factor. Psychological Factor.

Culture: 

Culture Culture is consider as a set of rules, values, beliefs behavior and concepts that is common to and binds together the member of a society. Subculture:- has its own set of subcultures. A subculture is a culture followed by a group of people within a culture that is distinctly identified within a larger society.

Overview : 

Overview Give the big picture of the subject Explain how all the individual topics fit together Text Text Text Text Text Text Text Text Text

Vocabulary: 

Vocabulary Glossary of terms Define the terms as used in this subject

Topic One: 

Topic One Explain details Give an example Exercise to reinforce learning

Topic Two: 

Topic Two Explain details Give an example Exercise to reinforce learning

Summary: 

Summary State what has been learned Define ways to apply training Request feedback of training session

Where to Get More Information: 

Where to Get More Information Other training sessions List books, articles, electronic sources Consulting services, other sources

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