Understanding Consumer Buying Behavior

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Presentation Transcript

Understanding Consumer Buying Behavior: 

Understanding Consumer Buying Behavior Consumer behavior is a study of how individuals make decisions to spend their available resources (time, money and effort)

Factor Influencing consumer buying behavior: 

Factor Influencing consumer buying behavior Consumer buying behavior include Cultural Factor. Social Factor. Personal Factor. Psychological Factor.


Culture Culture is consider as a set of rules, values, beliefs behavior and concepts that is common to and binds together the member of a society. Subculture:- has its own set of subcultures. A subculture is a culture followed by a group of people within a culture that is distinctly identified within a larger society.

Overview : 

Overview Give the big picture of the subject Explain how all the individual topics fit together Text Text Text Text Text Text Text Text Text


Vocabulary Glossary of terms Define the terms as used in this subject

Topic One: 

Topic One Explain details Give an example Exercise to reinforce learning

Topic Two: 

Topic Two Explain details Give an example Exercise to reinforce learning


Summary State what has been learned Define ways to apply training Request feedback of training session

Where to Get More Information: 

Where to Get More Information Other training sessions List books, articles, electronic sources Consulting services, other sources

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