Presentation Transcript
Understanding Consumer Buying Behavior: Understanding Consumer Buying Behavior
Consumer behavior is a study of how individuals make decisions to spend their available resources (time, money and effort)
Factor Influencing consumer buying behavior: Factor Influencing consumer buying behavior Consumer buying behavior include
Cultural Factor.
Social Factor.
Personal Factor.
Psychological Factor.
Culture: Culture Culture is consider as a set of rules, values, beliefs behavior and concepts that is common to and binds together the member of a society.
Subculture:- has its own set of subcultures. A subculture is a culture followed by a group of people within a culture that is distinctly identified within a larger society.
Overview : Overview Give the big picture of the subject
Explain how all the individual topics fit together Text Text Text Text Text Text Text Text Text
Vocabulary: Vocabulary Glossary of terms
Define the terms as used in this subject
Topic One: Topic One Explain details
Give an example
Exercise to reinforce learning
Topic Two: Topic Two Explain details
Give an example
Exercise to reinforce learning
Summary: Summary State what has been learned
Define ways to apply training
Request feedback of training session
Where to Get More Information: Where to Get More Information Other training sessions
List books, articles, electronic sources
Consulting services, other sources