logging in or signing up 4 p's of marketing and swot analysis jain_shalu Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 5980 Category: Education License: All Rights Reserved Like it (2) Dislike it (1) Added: November 26, 2009 This Presentation is Public Favorites: 4 Presentation Description price promotion place product, kingfisher airlines, swot analysis Comments Posting comment... By: rimit (25 month(s) ago) nic content!! informativee Saving..... Post Reply Close Saving..... Edit Comment Close By: a2468 (26 month(s) ago) nice ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: manugupta04 (30 month(s) ago) helped a lot...thanx Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Kingfisher Airlines ……… .The king of good times Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM & BLR. There are tools for mood lighting such as web chat, in seat plug ins for music, live TV with 16 channels on each seat 100 percent E ticket airline Slide 2: KINGFISHER AIRLINES PEST ANALYSIS POLITICAL FACTORS Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines. ECONOMICAL FACTORS Contribution to the Indian economy. Rising cost of fuel. Investment in the sector of aviation. 4) The growth of the middle income group family affects the aviation sector Slide 3: SOCIAL FACTORS Development of cities leads to better services and airports. Employment opportunities. Safety regulations. 4) The status symbol attached to a plane travel. TECHNOLOGICAL FACTORS The growth of e-commerce and e-ticketing. Satellite based navigation system. Modernization and privatization of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. Slide 4: 4 P’s OF KINGFISHER AIRLINE’S. PRODUCT Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72. After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red. Here we emphasis on the kingfisher airlines. PLACE Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc. The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India. Slide 5: PROMOTION There are many events and advertisements through which kingfisher airlines is promoted. There are multiple touch points and finer promotional services working for the promotional activities. Loyalty and frequent flyer programs are also carried out. PRICE The price segments that kingfisher targets is the higher income group as well as the upper middle class background. There are a few segments that are majorly for the youth and the high lifestyle segments. Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher. Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury. Slide 6: S.W.O.T ANALYSIS OF KINGFISHER AIRLINE’S. STRENGTHS Strong brand value and reputation in the minds of customers. Quality of the service. Route rationalization. First airline to have a new fleet of airbuses. Quality and continuous innovation. WEAKNESSES Still a not in profit organization. High ticket pricing. Facing a tough competition from competitors. Slide 7: OPPORTUNITIES The expanding tourism industry. The non penetrated domestic market. International market. Untapped air cargo market. THREATS Competitors. Infrastructure issues. Fuel price hike. Tourism saturation Economic slowdown. Promotions and sponsorship declining Slide 8: CONCLUSION TO INCREASE THE MARKET SHARE OF THE COMPANY, KINGFISHER AIRLINES CAN TAKE THE FOLLOWING STEPS: Reduce the labor cost 2. Simplify the flight operations 3. Offer more transparent pricing 4. Get smart on fuel Slide 9: THANK YOU SHRITEE GUPTA SHALU JAIN SUBHASH SHRIVASTAV SONU KUMAR ANIRBAN DAS PANKAJ TODI You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.