SWOT Defined :
SWOT Defined Positive Negative Internal
External
Macro & Micro Environmental Forces :
Macro & Micro Environmental Forces
Example – The Principles of Marketing Class at FSCJ :
Example – The Principles of Marketing Class at FSCJ
Strengths :
Strengths The Company
Suppliers
Marketing Intermediaries
Customers
Publics FSCJ has a base of more than 80,000 students.
Tools such as blackboard and the book’s instructor’s materials
Public Relations Staff
No tests to get into the school
Easy access to classes
Weaknesses :
Weaknesses The Company
Suppliers
Marketing Intermediaries
Customers
Competitors
Publics Always have a community college feel
Not as far along in online offerings as some competitors
Little switching costs
No reseller system
Public contact is centrally coordinated
Opportunities :
Opportunities Demographic
Economic
Natural
Technological
Political
Cultural
Publics Baby Boomers starting to take classes
Tough economic times increase college attendance
Can dramatically lower cost through online offerings
Businesses want employees to be better educated
More acceptable to go back to school later in life
Jacksonville is cheap and a great place to live
Threats :
Threats Demographic
Economic
Natural
Technological
Political
Cultural
Competition
Publics Jacksonville keeps spreading out
Recession makes it hard to afford classes
State budget cuts
Education technology is expensive
Heavy competition from private colleges