The 4 Ps of Marketing : The 4 Ps of Marketing Target Customer
Example – The Principles of Marketing Class at FSCJ : Example – The Principles of Marketing Class at FSCJ
Product : Product Variety
Services Class can be taken online, in a class setting, or in a hybrid setting.
Offered at FSCJ – focus is more on real life application rather than theory
Part of the Bachelors program
Access to full school services
Price : Price List Price
Credit Terms Priced per credit hour. About $260 for this course. Book extra – about $130 used to $180 new
Different prices for out of state and GA Students
Discounts for state workers
Financial Aid in the form of Grants, loans, and scholarships available
Tuition due before access to course is granted.
Professionals to help with payment and credit terms.
Credit Cards accepted
Promotion : Promotion Advertising
Public Relations Advertising done online, direct mail, and via television
Personal Selling by instructors to fill their classes
Sales Promotion – periodic free classes
Public Relations – large community involvement and public relations staff. News articles central to the college’s promotion.
Place : Place Channels
Logistics Direct to consumer channel.
In class offerings for local consumption and online offerings for national consumption
5 campuses and 7 centers
Small class sizes
Public transportation stops at most campuses and centers
Large support staff for students and instructors
Target Customer : Target Customer Target Customer or Intended Positioning Reside in Jacksonville
Traditional and Non-Traditional Students
Students needing flexibility
No need for high debt due to student loans
Low to middle income families
Feeling of community