Napa Cabernet Sauvignon Negociant COGS

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Slide 1: 

Winery Biz 101: COGS: Napa Valley Cabernet Sauvignon A 100,000 Case JIT Negociant Winery Perspective Jack Ryno www.WineryThink.com

Slide 2: 

Growing Grapes Winemaking Packaging & Warehousing Bare Land $0/btl Grapes $6.11/btl Bulk Wine $2.71 – $5.42/btl Bottled Wine $10.00 – $20.00 – $37.50/btl Retail Consumer $20.00 – $40.00 – $75.00/btl 2008 Napa Cabernet Sauvignon Value Stream www.WineryThink.com Distribution

Slide 3: 

Growing Grapes Winemaking Packaging & Warehousing Bare Land $0/btl Grapes $6.11/btl Bulk Wine $2.71 – $5.42/btl Bottled Wine $10.00 – $20.00 – $37.50/btl Retail Consumer $20.00 – $40.00 – $75.00/btl 2008 Napa Cabernet Sauvignon Value Stream www.WineryThink.com Distribution

The Make Up of JIT Negociant Wine COGS : 

The Make Up of JIT Negociant Wine COGS Operations Staff Production Facilities Overhead Grapes Harvest Processing Bulk Wine Storage and Aging Bottling Warehousing www.WineryThink.com Bulk Wine

COGS: Staff and Facility Component : 

COGS: Staff and Facility Component Winemaker costs $1.00 per case All Other Production Staff costs Included in Custom Crush Pricing. For This Analysis, Assume Facility Costs as: Typical Napa/Sonoma Custom Crush Pricing Captured in Custom Services Pricing 100,000 Cases Total Production 25,000 Case per Lot/Variety Bottle each variety 4 times a year www.WineryThink.com

Slide 6: 

www.WineryThink.com COGS: Bulk Wine Component Turrentine Wine Brokerage Market Update http://www.turrentinebrokerage.com/newsletter/ Napa Valley Cabernet Sauvignon: $21.00/gallon Note: Consider the Source of Bulk Wine

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www.WineryThink.com COGS: Bulk Wine Component Minimum requirements to label a wine “Napa Valley Cabernet Sauvignon” 85% Napa Valley Appellation 75% Napa Valley Cabernet Sauvignon Extended Blend Percentages Napa Valley Cabernet Sauvignon 75% $21.00 $15.75 Napa Valley Merlot 10% 10.00 1.00 California Ruby Cabernet 15% 3.00 0.45 Weighted Average per Gallon $17.20 $17.20/gallon X 2.5 gallons/case = $43.00/case

COGS: Production Assumptions : 

COGS: Production Assumptions Napa/Sonoma Custom Crush Pricing Variable, Based on A La Carte Menu Assumes Standard Production Techniques Time Period: Storage/Aging 4 – 6 Months Warehousing 1 Month Bottle Age, 3 Month Selling Cycle Standard Packaging www.WineryThink.com

COGS: Harvest Component : 

COGS: Harvest Component Est/cs Total Harvest Component $ 0 www.WineryThink.com

COGS: Bulk Storage and Aging Component : 

COGS: Bulk Storage and Aging Component Est/cs Tank Storage 2.15 Oak Chips 0.21 Micro Oxidation 0.24 Rank/Blend to Tank 0.51 DE Filtration 0.29 Pad Filtration 0.29 Laboratory Analysis 0.12 Samples 0.01 Total Storage/Aging Component $ 3.82 www.WineryThink.com

COGS: Bottling Component : 

COGS: Bottling Component Est/cs Bottling $ 2.30 Glass 6.83 Corks 2.43 Capsules 2.13 Labels 1.95 Total Bottling Component $15.64 www.WineryThink.com

COGS: Warehousing Component : 

COGS: Warehousing Component Est/cs 4-Month Bottle Aging/Selling $ 0.90 www.WineryThink.com

COGS: Other : 

COGS: Other Est/cs Alternating Proprietor /Admin. $0.13 www.WineryThink.com

COGS: Napa Cabernet Sauvignon : 

COGS: Napa Cabernet Sauvignon Est/cs Staff and Facility $ 1.00 Bulk Wine 43.00 Harvest 0 Storage & Aging 3.82 Bottling 15.64 Warehousing 0.90 Alternating Proprietor 0.13 Total COGS $64.49 www.WineryThink.com

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Growing Grapes Winemaking Packaging & Warehousing Bare Land $0/btl Grapes $6.11/btl Bulk Wine $2.71 – $5.42/btl Bottled Wine $10.00 – $20.00 – $37.50/btl Retail Consumer $20.00 – $40.00 – $75.00/btl 2008 Napa Cabernet Sauvignon Value Stream www.WineryThink.com Distribution

Slide 16: 

Growing Grapes Winemaking Packaging & Warehousing Bare Land $0/btl Grapes $6.11/btl Bulk Wine $2.71 – $5.42/btl Bottled Wine $ 7.50 – $10.00/btl Retail Consumer $15.00 – $20.00/btl 2008 Napa Cabernet Sauvignon Value Stream - Negociant www.WineryThink.com Distribution $5.37 COGS ($64.49 / 12 btl/cs) 3-Tier

COGS: Summary : 

COGS: Summary Just In Time Negociant Wineries generally purchases bulk wine rather than grapes. Bulk wine is available because of excess supply and/or quality selection processes at other wineries. Buying wine further along the development continuum frequently decreases production cost and time required before bottling. Typically higher production volume decreases cost further. Understanding the Value Stream and COGS are critical in Developing a Successful Winery Business Model. www.WineryThink.com

Slide 18: 

Jack Ryno www.WineryThink.com See more Winery Biz 101 videos at: www.WineryThink.com