logging in or signing up consumer behavior - makeover salon services for men j1477 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 303 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: October 15, 2010 This Presentation is Public Favorites: 0 Presentation Description Video prepared as part of an assignment for MBA at Institute of Business Administration, IBA, Dhaka University, DU, for the marketing major course Consumer Behavior. http://theories-learning.blogspot.com/2012/05/mba-at-iba.html Comments Posting comment... Premium member Presentation Transcript Slide 1: Consumer Behavior Makeover Salon Services for Men Institute of Business Administration (IBA) Syed Munir Khasru, Associate Professor, IBA Culture : Culture Girlie Stuff Not for REAL Men Culture : Culture You do not want nails like this When you are in a situation like this Slide 5: Or you don’t want this.. When you have to do this Market Segment : Market Segment 16 Year Old 50 year old.. or more… Slide 7: Things to consider: Targeting People of Homogeneous Culture Triggering the Needs into Wants Targeting High Income Group Group Influences : Group Influences Two Consumption Situation characteristics and product/brand choice Reference Group Influence : Reference Group Influence May Take Such Forms As: I want to be like my Boss I want to be like my Boss Reference Group Influence : Reference Group Influence Or… My colleagues may think I don’t wash my hands Perception : Perception Maximum Possible Exposure Grab Attention Positive Interpretation Perception Learning : Learning Classical Conditioning: Behind every Successful Man there is A Woman?? La Man Operant Conditioning Reinforcement : Reinforcement Pleasant Ambience Great Results Memory : Memory Short Term Memory Latent Need Established in Long Term Memory Product Positioning : Product Positioning Brand Image : Brand Image Slide 17: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
consumer behavior - makeover salon services for men j1477 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 303 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: October 15, 2010 This Presentation is Public Favorites: 0 Presentation Description Video prepared as part of an assignment for MBA at Institute of Business Administration, IBA, Dhaka University, DU, for the marketing major course Consumer Behavior. http://theories-learning.blogspot.com/2012/05/mba-at-iba.html Comments Posting comment... Premium member Presentation Transcript Slide 1: Consumer Behavior Makeover Salon Services for Men Institute of Business Administration (IBA) Syed Munir Khasru, Associate Professor, IBA Culture : Culture Girlie Stuff Not for REAL Men Culture : Culture You do not want nails like this When you are in a situation like this Slide 5: Or you don’t want this.. When you have to do this Market Segment : Market Segment 16 Year Old 50 year old.. or more… Slide 7: Things to consider: Targeting People of Homogeneous Culture Triggering the Needs into Wants Targeting High Income Group Group Influences : Group Influences Two Consumption Situation characteristics and product/brand choice Reference Group Influence : Reference Group Influence May Take Such Forms As: I want to be like my Boss I want to be like my Boss Reference Group Influence : Reference Group Influence Or… My colleagues may think I don’t wash my hands Perception : Perception Maximum Possible Exposure Grab Attention Positive Interpretation Perception Learning : Learning Classical Conditioning: Behind every Successful Man there is A Woman?? La Man Operant Conditioning Reinforcement : Reinforcement Pleasant Ambience Great Results Memory : Memory Short Term Memory Latent Need Established in Long Term Memory Product Positioning : Product Positioning Brand Image : Brand Image Slide 17: Thank You