logging in or signing up Consumer Behavior- Treatment of Depression and Panic disorders j1477 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 252 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: October 15, 2010 This Presentation is Public Favorites: 0 Presentation Description Assignment prepared for MBA at Institute of Business Administration, IBA, Dhaka University, DU, for the marketing major course Consumer Behavior.http://theories-learning.blogspot.com/2012/05/mba-at-iba.html Comments Posting comment... By: anubhav92 (19 month(s) ago) can u send me d ppt of consumer behaviour...... i`ll be really thankful to u.. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: This presentation contains audio content Monojagot Center : Monojagot Center Psychiatric Treatment of Depression & Panic Disorder Course: M602 Consumer Behavior Course Instructor: Syed Munir Khasru, Associate Professor, IBA Data Collection and Limitations : Data Collection and Limitations Data Collection Questionnaire survey and Interview Secondary sources like internet and textbook Limitations Authority reluctance People tend to give the ideal answers People not comfortable sharing their experiences and opinion Two extremes in our culture : Two extremes in our culture “The shustho” “The pagol” We fail to understand them The Depressed In Western Culture… : In Western Culture… Right after a Breakup… Why do I always choose the Wrong Guy !!! Large Cross-cultural variation : Large Cross-cultural variation People seeking help from Pirs, Fakirs… Need Educating Need Convincing DEKHO NA TO HASHI SHESHE NIROBOTA People of High class… Market Segment : Market Segment The Depressed… The Disturbed… Mental Conditions have the potential to affect anyone However… Market Segment (cont.) : Market Segment (cont.) Rule out Lower Income groups Treatment is Expensive Group Influence : Group Influence Two Consumption Situation characteristics and product/brand choice Perception : Perception Exposure Advertisements on TV Monojagot Magazine Newspaper Website (www.monojagot.ws) To achieve further exposure and Teleprograms Perception (cont.) : Perception (cont.) Too Commercial Branding : Branding People have mixed feelings towards Monojagot… They also believe his treatment is effective Although some feel it’s too commercial… Product Positioning : Product Positioning Expensive Affordable Wide range of Treatment Narrow range of Treatment National Health Institute Prottoy Motivation : Motivation Little Motivation Higher Motivation Maslow’s Hierarchy of Motivation Manifest and Latent Motives : Manifest and Latent Motives Emotional Appeal : Emotional Appeal Emotion Reduction as Product Benefit Negative Emotion Reduction of Negative Emotion Self Concept : Self Concept Lifestyle: How a person lives : Lifestyle: How a person lives Admitting to mental illness is a prestige issue for Higher class people Recommendations : Recommendations Studies reveal that there is 1 mentally ill person out of every six Person Recommendations (cont.) : Recommendations (cont.) One Doctor for.. For about 2 million people That means… Recommendations (cont.) : Recommendations (cont.) Monojagot should therefore Raise its charges and increase promotional programs to reach and convince higher income group Publish its magazine and website in English too Create a pleasant environment in the waiting room so it matches with the lifestyle of higher income group Slide 23: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Consumer Behavior- Treatment of Depression and Panic disorders j1477 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 252 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: October 15, 2010 This Presentation is Public Favorites: 0 Presentation Description Assignment prepared for MBA at Institute of Business Administration, IBA, Dhaka University, DU, for the marketing major course Consumer Behavior.http://theories-learning.blogspot.com/2012/05/mba-at-iba.html Comments Posting comment... By: anubhav92 (19 month(s) ago) can u send me d ppt of consumer behaviour...... i`ll be really thankful to u.. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: This presentation contains audio content Monojagot Center : Monojagot Center Psychiatric Treatment of Depression & Panic Disorder Course: M602 Consumer Behavior Course Instructor: Syed Munir Khasru, Associate Professor, IBA Data Collection and Limitations : Data Collection and Limitations Data Collection Questionnaire survey and Interview Secondary sources like internet and textbook Limitations Authority reluctance People tend to give the ideal answers People not comfortable sharing their experiences and opinion Two extremes in our culture : Two extremes in our culture “The shustho” “The pagol” We fail to understand them The Depressed In Western Culture… : In Western Culture… Right after a Breakup… Why do I always choose the Wrong Guy !!! Large Cross-cultural variation : Large Cross-cultural variation People seeking help from Pirs, Fakirs… Need Educating Need Convincing DEKHO NA TO HASHI SHESHE NIROBOTA People of High class… Market Segment : Market Segment The Depressed… The Disturbed… Mental Conditions have the potential to affect anyone However… Market Segment (cont.) : Market Segment (cont.) Rule out Lower Income groups Treatment is Expensive Group Influence : Group Influence Two Consumption Situation characteristics and product/brand choice Perception : Perception Exposure Advertisements on TV Monojagot Magazine Newspaper Website (www.monojagot.ws) To achieve further exposure and Teleprograms Perception (cont.) : Perception (cont.) Too Commercial Branding : Branding People have mixed feelings towards Monojagot… They also believe his treatment is effective Although some feel it’s too commercial… Product Positioning : Product Positioning Expensive Affordable Wide range of Treatment Narrow range of Treatment National Health Institute Prottoy Motivation : Motivation Little Motivation Higher Motivation Maslow’s Hierarchy of Motivation Manifest and Latent Motives : Manifest and Latent Motives Emotional Appeal : Emotional Appeal Emotion Reduction as Product Benefit Negative Emotion Reduction of Negative Emotion Self Concept : Self Concept Lifestyle: How a person lives : Lifestyle: How a person lives Admitting to mental illness is a prestige issue for Higher class people Recommendations : Recommendations Studies reveal that there is 1 mentally ill person out of every six Person Recommendations (cont.) : Recommendations (cont.) One Doctor for.. For about 2 million people That means… Recommendations (cont.) : Recommendations (cont.) Monojagot should therefore Raise its charges and increase promotional programs to reach and convince higher income group Publish its magazine and website in English too Create a pleasant environment in the waiting room so it matches with the lifestyle of higher income group Slide 23: Thank You