C-UsersigramonsubaDesktopPocket SOS final

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Presentation Transcript

Pocket SOS:

Pocket SOS Iulia Gramon-Suba London Helene Schank Dubai Flora Lowther Rio Karen Fraser Ireland A smart way to stay safe

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Table of contents 01 02 03 04 05 06 07 08 Executive summary Market opportunity p roposition Competitors Partners Customer segments Customer relationships Revenue streams Cost structure

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Executive summary Pocket SOS? A security platform using collective intelligence to share up-to-date information to help people living in Kenya or visitors and tourists to get real time facts about security incidents and dangerous situations Who? Maps Tips Advice 01

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Why? Why Pocket SOS?

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Market opportunity Fragmented information Inaccessibility for everyone Safety need Multi-platform access Trustworthy source Push-notifications Live feeds USPs Bundles Subscriptions Pre-trials 02

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How does it work? It will be a  GPS-based geographical navigation application program for smartphones with GPS support and display screens, downloading location-dependent information over the mobile telephone network

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Competitors C losed Facebook groups International SOS Virtual tourist’s website 03

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Partners Kenyan consulates Kenyan residents Travel agents 04

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Activities Motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities Refer to our service and platform

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Key Suppliers The police Ambulance General public Resources Security information and updates Warnings Crimes statistics Directory of Emergency numbers

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Customer segments Commuters Local inhabitants Corporate travellers Parents The Government Backpackers Communities Schools 05

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Website Apps Facebook Twitter E-mail Proximity marketing – beacons Augmented reality Brand Blog Online channels Word of mouth Awareness Posters Partnerships Offline channels 06

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Revenue streams Advertising Freemium Add-ons Pay as you go 07

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Cost structure 08

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