Cooper - Technology Implementation

The Game Plan: : 

How to Successfully Integrate Technology into your Sport Organization Date: Saturday April 18 2009 Presenter: David Cooper cooper@itsportsnet.com The Game Plan:

Agenda : 

Agenda Welcome - Introduction Background Current State of Sport Organization ‘Best Practices’ Implementing Technology Examples Membership Retention Social Media Tools Q&A

David Cooper : 

David Cooper Founder ITSportsNet BA - Philosophy MBA - New Venture Dev Community Involvement -Boys & Girls Clubs -Big Brothers -Canadian Ski Patrol -Kid Sport -Lethbridge Youth Foundation -MRC Sport & Rec -CTI Tech Rev -U of C Mentor -Speaker / Toastmaster Mission: Promote the value and importance of community sport and recreation programs and work to improve them: ITSportsNet—software & service SportsConnecter—website for best practices Seminars—across Canada and this event

Current Environment : 

Current Environment Increased pressure and expectation on volunteers Increased expectation on services Increased competition for athlete attention Decrease in available parent time Decrease in support from government Decrease in participation levels

Current Environment : 

Current Environment Increased pressure and expectation on volunteers Increased expectation on services Increased competition for athlete attention Decrease in available parent time Decrease in support from government Decrease in participation levels = CRISIS

Big Picture : 

Big Picture Review or Develop your:- Mission- Goals- Vision Find or Establish Best Practices for achieving your Vision Look for the Tools/Technology to implement your Best Practices

Big Picture : 

3. Tools & Technology 80% 1. Vision 10% 2. Best Practices 10% Big Picture

Vision &Strategic Plans : 

Vision &Strategic Plans A Vision and Strategic Plan are crucial to your organizations success! HOWEVER, your ability to execute them is even more crucial. A worthwhile Strategic plan is 10% planning/strategy and 90% Execution. i.e. if it takes your committee 40 hours to develop a plan, it will likely take 400 hours to execute it

Best Practice : 

Best Practice Best Practice - a technique, method, process, that is more effective at delivering a desired outcome …or better yet a particular vision Must be measured and monitored Examples: ISO, Six Sigma ,Total Quality Management, Food Handling Certification, PIPEDA, Coaching Certification, Long Term Athlete Development, …

Technology : 

Technology It is only ‘cool’ if it helps us improve your world.Too often we let technology drive us…let the Tail Wag the Dog If you have a broken process,or worse no process at all, implementing technology to solve your problems will only help you FAIL FASTER.

Case Studies & Discussion : 

Case Studies & Discussion Case Studies Calgary Minor Basketball Association Deerfoot Minor Soccer Association Developing a Best Practice Measuring Coach & Player Retention Long Term Athlete Development Program Networking & Social Media

Implementing a Vision : 

Implementing a Vision Vision BestPractice Tools Each sport is unique yet many practices span organizations Increase the Quality & Quantity of Participation LTAD Player Retention Networking Byte Size Coaching This Event Various Tools

About CMBA : 

About CMBA MISSION STATEMENT Calgary Minor Basketball Association provides basketball opportunities for youth in and around Calgary that is accessible, positive, fair and safe.  Calgary Minor Basketball Association will also provide quality leadership promoting the values of teamwork, integrity and commitment, while developing skills at all levels of competition and a lifelong love of the game. Calgary Youth Basketball League 9-19 years old 4,500 members

Calgary Minor Basketball Assoc : 

Calgary Minor Basketball Assoc Issues Increase in game incidentsSource: online submission of incident reportsSimple Technology Solution New NCCP course too time intensive for first year community coach (the parent roped into coaching at the last minute).Source: feedback from coaches who have not signed up. More Complex Technology Solution

Game Incidents : 

Game Incidents Goal: Monitor game incidents to make sure CMBA is creating a safe & fun environment Related Goal: Increase Game OfficialsDrop in game officials on court activity a factor? Options for monitoring game incidents Full Service Program Reports for referee, coaches, players, parents Complete stats and reports, but costly & labour intensive Email Forms Generic reports Very limited data, but low cost

Online Form : 

Online Form

Data Collected : 

Data Collected Online Forms: Date, Gym and GameID, Referees Games: Date, Gym, GameID, Team, Division, Coach, Age Group, RefereesWith this basic info you can come up with the following report:

Next Steps : 

Next Steps Highest % of incidents were between coach and game official Further Detail for Investigation Tie incidents to age category Tie incident to time of season Tie incident to coach’s training/experience * Next step: additional education for coaches Expected improvement: Less incidents per game and higher volunteer rates for game official.

Big Picture : 

Big Picture Report: monitor incident levels Evaluate: pull out conclusion Set Goals: set goal incident rate and game official volunteer retention rates Plan & Execute: Put new training in place Monitor Reports Repeat as necessary Step One

CMBA Coach Training : 

CMBA Coach Training Address multiple issues Decrease Game Incidents Increase Game Official retention Increase Player Retention More training for First Year Coaches Coach’s have the biggest impact on most of the above issue Proposed Solution: Community Coach Certificate Program to specifically address the above issues.

Big Picture : 

Big Picture Set Goal: + member retention - game incidents Plan: CCCP Execute: Train coaches Report: Retention and Incidents Step One

Requirements : 

Requirements To determine if new CCCP is successful Previous Years retention rates for members Tools that will track Coach Training Member Registration History Join Coach Training to Registration History Join Incidents to Coach Training Expected results: Coaches with training will have less incidents and more returning players

Tools : 

Tools Spreadsheet Could be done with spreadsheet, but relationships are too complex and too labour intensive with volume (4,000 players, 400 coaches, plus history). Central Database Data entry (registration) done by 20 Clubs Unique MemberID numbers automatically assigned Tie gameID, incidents, memberID, certificationID and history together.

Canadian BB Player Retention Rates : 

Canadian BB Player Retention Rates

CMBA Next Steps : 

CMBA Next Steps CCCP training completed After 2008-09 record incidents Tie incidents to coach Compare incidents per coach/training After 2009-10 registration complete Run national and CMBA player retention rates Compare registration rates to coaches trained to those that are not

Deerfoot Minor Soccer Association : 

Deerfoot Minor Soccer Association Community Soccer Club in Calgary Member of CMSA and ASA After CMSA dropped boundary requirements there was a significant drop in registration 2004 – 398 registrations 2008 – 206 registrations Options Merge or Regain Members

Possible Issues : 

Possible Issues Drop in Boundary Neighbourhood with high turn over of families Other clubs attracting players Other clubs attracting coaches Data: 10% of DSA coaches responsible for 50% returning players If the coach did not return, less than 90% of his/her players returned

Coach Performance : 

Returning participants 10% 30% 50% 93% 6-7 8-9 10-11 Age Groups * * * * * * * Scatter Plot Jerry Jones Westend Lions 6 Years 123 Dorsett Av Calgary …. Terry Jones Eastside Rec 1Years 123 Flint St London …. Assumption: Better coaches = more returning players Graph shows return % by coach Action: High % coaches: Identify strengths / certifications Develop best practices Use as trainers Action: Lower ranked coaches Identify deficiencies Training plan, track completion Similar actions for officials / judges Coach Performance

Multiple Programs : 

Multiple Programs Upgrade Website Rebranded DSA Increase coach communication and recognition Registration Reminders Sent email to parents who have not signed up Survey Create an online survey for both returning and non-returning members

DSA Registrations 2009 : 

DSA Registrations 2009 Increase in 2009 Registration Increase appears to be more a result of rebranding verses email and survey. Introduction of U4 program (24 new members) Survey results not collated

Slide 33: 

Clearly state Clubs Purpose: Low cost, technical training, in safe nurturing environment. Celebrating Clubs Success Updated Info for coaches and parents

Slide 34: 

Celebrating and recognizing the Coaches’ contribution to the success of DSA

Online Tools : 

Online Tools Website Developed Customized Social Networks: LinkedIn Ecademy Xing Greenlight Outdoorsica Facebook Opennetworker Blogging Blogger ITSportsConnector Profile/Bookmark Squidoo Google Yahoo Wikipedia Email ConstantContact iContact Micro-Blogging Twitter Facebook RSS Feeds FeedBlitz FeedBurner Other SlideShare

Questions to consider : 

Questions to consider Choose your tools that suit your primary Goals What level of integration do you require with other tools What resource allocation do you have (both time and money) How critical is the tool Seek provider that services your market

Website tools : 

Website tools Website Purpose: General Info News (blog) Registration Website ranges: 100% developed Customizable solution Preconfigured Easy to update and Maintain

Social Media : 

Social Media Social Networks Social networking has been around since the beginning of... well since we have been hanging out in social groups. Social Network Services Facebook, LinkedIn, Ning,etc... are all simply NEW tools for networking.

Social Media Strategy : 

Social Media Strategy Social Media are tools for: Branding Connecting Members Communicating Set goal and pick to tool suited to the goal Start with one and devote a set amount of time to it for several weeks to get established and comfortable with the tools Expand to the next tool several weeks later

Big Picture : 

Big Picture VISION: Improving the quality and quantity of membership participation Best Practice: Long Term Athlete Development Program Technology: Find the tools to help promote our program

The Game Plan: : 

How to Successfully Integrate Technology into your Sport Organization Date: Saturday April 18 2009 Presenter: David Cooper cooper@itsportsnet.com www.itsportsconnector.com The Game Plan: