logging in or signing up Southwest Airlines -Case Study itsmetwinkle_mech Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 23205 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (0) Added: February 23, 2009 This Presentation is Public Favorites: 5 Presentation Description This is a case a study about sothwest Airlines and it is basically dealing with case and its problems. The case study belongs to Operations management . Comments Posting comment... Premium member Presentation Transcript Operations Management AtSouthwest Airlines : Presented By: Operations Management AtSouthwest Airlines Background : Background In 1967,Rolling King and Herb Kelleher founded Southwest an intrastate airlines. In 1982, “Just Say When” campaign In 1987,Frequent flier programme,no. of flights taken. In 1992,Southwest won the annual Triple Crown Award. In 1996,SW started selling through Website www.southwest.com Cont…. : Cont…. In 2000,SW placed biggest aircraft order ever, delivery of 94 Boeing737. In 2001,sept terrorist attacks,SW managed to post a profit. In 2002,the worst year ever for the airlines industry ,SW posted its 30th consecutive profit. In 2003,SWAirlines was the 4th largest US airlines in terms of domestic customers carried. Southwest’s Business Model : Southwest’s Business Model Providing safe Reliable Short duration air service Lowest possible fair Quality service Point to Point Blanketing stratgy Key operation parameters of sw : Key operation parameters of sw Passenger Load factor- is the percentage of a plane filled with paying passengers. Revenue passenger miles- One paying passenger flown one line Source:www.southwest.com Cont…… : Cont…… Aircraft Utilization-in hours and minutes in a day a plane is used Contd……. : Contd……. In2002,Sluggish economy High energy prices Tension in Gulf spelled SW’s Top Ten Airport-Daily Departure : SW’s Top Ten Airport-Daily Departure Southwest avoided congested airport. High employee productivity. Reliable on time performance. SW:Anatomy of a 15-minute Turnaround : SW:Anatomy of a 15-minute Turnaround 7:55 Ground crew chat around gate position 8:08 Boarding call ,baggage loading, refueling complete 8:03:30 Ground crew move to their vehicles 8:07 Passenger off plane 8:04 crew moves towards gate 8:06:30 Baggage unloaded, refueling 8:15 Jet way retracts 8:10 Boarding complete. ground crew leaves 8:15:30 Pushback from backs 8:18 Pushback disengages plane leaves for runway How SW strategy is Implemented : How SW strategy is Implemented Passenger related departure Very low ticket prices No site assignments No baggage transfers No connection with other airlines No meals Short hual,point to point travel Limited Passenger service High aircraft utilizatin Activities : Activities Standardized fleet of 737 aircrafts Southwest the low fare airlines High level of employee stock ownership Flexible union contracts High compensation of employees 15-minute gate turnaround Limited use travel agents Looking Ahead : Looking Ahead Increase more non stop flights Enrich operation system Include daily non stop flights in busy air traffic route. Thanks : Any Questions Thanks You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.