holistic.pptm [Autosaved]

Holistic Marketing Orientation and Customer Value : 

Holistic Marketing Orientation and Customer Value -Isonn Angheng

HOLISTIC MARKETING : 

HOLISTIC MARKETING HOLISTIC – Emphasizing the importance of the whole and interdependence of its parts Example: TOYOTA VIOS WHY DO YOU BUY IT? BECAUSE OF THE BRAND? BECAUSE OF THE CHAIR? BECAUSE OF THE ENGINE? BECAUSE OF THE LOOK? OR IS IT BECAUSE OF YOUR PERCEPTION?

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INTERGRAL LONG-TERM RELATIONSHIP CO-PROSPERITY TO KEY STAKEHOLDERS THE ENTIRE VALUE HOLISTIC MARKETING

HOLISTIC MARKETING : 

HOLISTIC MARKETING

HOLISTIC MARKETING : 

HOLISTIC MARKETING VALUE EXPLORATION VALUE CREATION VALUE DELIVERY HOLISTIC MARKETING

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK EXISTING AND LATENT NEEDS AND DIMENSIONS SUCH AS THE NEED FOR

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK BREADTH Competency Space

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK HORIZONTAL PARTNERSHIP Competency Space Resource space VERTICAL PARTNERSHIP

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK Competency Space Resource space IDENTIFY NEW CUSTOMER FROM ITS BUSINESS DOMAIN Customer Benefits Business Domain Business Partners SELECTING BUSINESS PARTNERS FROM ITS COLLABORATIVE NETWORK

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK Competency Space Resource space Customer Benefits Business Domain Business Partners UNDERSTAND THE CUSTOMER

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Customer Focus Core Competencies Collaborative Network Value Exploration Value Creation Value Delivery Cognitive Space HOLISTIC MARKETING NETWORK Competency Space Resource space Customer Benefits Business Domain Business Partners Customer Relationship management Internal Resource Management Business Partner Management

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HOLISTIC MARKETING NETWORK Customer relationship management Internal Resource management Business Partner management

The Central Role of Strategic Planning : 

The Central Role of Strategic Planning

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UNDERSTANDING CREATING DELIVERING CAPTURING SUSTAINING STRATEGIC PLANNING KEY AREA: CHANGING CUSTOMER NEEDS

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WELL STAFFED MARKETING DEPARTMENTS CONCEPT: CUSTOMER IS KING STRATEGIC PLANNING

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KEY AREAS: MANAGING A COMPANY’S BUSINESS AS AN INVESTMENT PORTFOLIO ASSESSING EACH BUSINESS’S STRENGTH BY CONSIDERING THE MARKET’S GROWTH RATE DEVELOP A GAME PLAN FOR ACHIEVING ITS LONG-RUN OBJECTIVE. STRATEGIC PLANNING

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LARGE COMPANIES CONSIST OF FOUR ORGANIZATIONAL LEVEL CORPORATE LEVEL DIVISION LEVEL BUSINESS UNIT LEVEL PRODUCT LEVEL STRATEGIC PLANNING

CORPORATE ORGANIZATIONAL CHART : 

CORPORATE ORGANIZATIONAL CHART President Sales Marketing Logistics Production Brand DBS Key accounts Exports Corporate level Brand Managers Domestic International Domestic International Research Development Division Levels Wholesaler Organizational Level - Designing the Strategic plan Budget allocation Which business to invest or eliminate Targets Plan Budget allocation

CORPORATE ORGANIZATIONAL CHART : 

CORPORATE ORGANIZATIONAL CHART Sales DBS Key accounts Exports Luzon Visayas Mindanao SM Group Robinsons Puregold CSI Wholesaler Suy Sing Others ASIA US Others Others Business Units CORPORATE ORGANIZATIONAL CHART Organizational Level Reaching Company objectives SWOT analysis Planning

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CORPORATE ORGANIZATIONAL CHART Organizational Level Brand Brand Manager Brand Manager Brand Manager Brand Manager Brand Manager Product Level Develops marketing plan for achieving its objectives in its product market

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MARKETING PLAN OPERATES AT TWO LEVELS STRATEGIC TARGET MARKET VALUE PROPOSITION THE FIRM WILL OFFER BASED ON AN ANALYSIS OF THE BEST MARKET OPPORTUNITIES TACTICAL PRODUCT FEATURES PROMOTION MERCHANDISING PRICING SALES CHANNELS SERVICE STRATEGIC PLANNING

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Corporate Planning Division Planning Business Planning Product Planning Planning Implementing Controlling Organizing Implementing Measuring results Diagnosing results Taking corrective action STRATEGIC PLANNING, IMPLEMENTATION AND CONTROL PROCESS

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THANK YOU AND GOD BLESS