Matchmedia presentation.Halo.23.june.09.

MatchMedia : 

MatchMedia ‘Tomorrow's Results Today’ Presented by: Philip Wilson CEO & FOUNDER Mob: (0044) 7860 196091 Email: philip@internetsense.co.uk

Slide 3: 

Who are MatchMedia? MatchMedia are Northern Ireland’s foremost digital sports technology company. What is a MatchMeter? A MatchMeter is the very essence of sport The MatchMeter technology is the underlying current that is present in every sporting event. It is the definitive line that separates winners from losers, the victor from the vanquished. It is the difference that can be felt – but never seen. Until now. A MatchMeter is the digital visualisation of competitive events!

Fulfilling the need....... : 

Worldwide Potential English Spanish French German Polish Indian Chinese Japanese Russian Fulfilling the need....... Advertisers need to disseminate their brand as clearly, boldly and effectively as possible to as many people as possible with continually reducing budgets The need of the fan to be informed, to feel connected and to engage positively with their chosen club or idol. Marketing Opportunities....... All commercial sports Reality Television Political Events All countries – All languages . Multiple Platforms

Slide 5: 

Product & Core Benefit MATCHMETER - A new and dynamic real-time way of visually representing any competitive event. CORE BENEFITS Mass marketing & branding opportunities Potential to reach billions of people worldwide on all digital platforms Worldwide dissemination at cost effective rates

Slide 6: 

Platforms Part of the ‘Cloud’ A true 2.0 web application Stadiums Sports Bars Mobile Phone iphone Smart phone PSPs and Nintendo DS Internet, Web, Blogs, Viral Videos YouTube

Competition : 

Competition No direct competition First to market advantage

Marketing & Sales : 

Marketing & Sales To be sold via: Apple iStore Viral marketing campaigns Social Networking sites Direct through club websites Pre-identified interested parties –Nike Europe, Channel 4, Guinness, Queens Park Rangers

Business Strategy statement: : 

Business Strategy statement: To take the company from scratch to £4million (sterling) turnover. Milestones: *Investment – Q3 2009 Partnerships & Collaboration – Q4 2009 onwards Commercialisation – 2010 *1 million Downloads - 2011

Financial Projections : 

Financial Projections

Funding sought: : 

Funding sought: Personal Investment - £50K in addition to £15K and 18 months of time already committed. Seeking £100K of Angel Investment from investors who wish to be part of the ‘Digital Tomorrow’ (poNI) Northern Ireland Screen – intended £50/70K to be made available (tbc) E-synergy - £40K-£200K investment sought Eligible under EIS

Slide 13: 

MatchMedia Team: PHILIP WILSON CEO & FOUNDER 18 years in Business 11 years in direct ‘Push’ selling and ‘door knocking’ 6 years business manager – Danka UK Plc 4 years ‘consultative selling’ and project management (IT) 3 years professional trainer – Invest NI, SaBP, SME (IT)

Slide 14: 

MatchMedia Team: KEITH O’DONNELL Financial Director (Designate) Financial Director –Mirror Group Newspapers David Armstrong Product Development Manager (CTO) Gerrard Donnelly Motion Graphics/Website Design

Milestones: : 

Milestones: To date: Invention & creation of product Entrepreneur Academy Sales engagement with Irish FA, Belfast Giants & QPR Ongoing negotiations with The Guardian, Daily Telegraph, Daily Mirror, Fulham & Liverpool Football Clubs Ongoing interest from Endemol Group and Nike Europe Moving forward: Company creation & securing investment Completing product development Aligning sales channels Achieving 1million downloads

Exit Strategy Options: : 

Exit Strategy Options: OPTION 1 – bought by local NI/ROI media company OPTION 2 – bought by new media company (Google or Yahoo) OPTION 3 – Takeover by a sales channel partner i.e Endemol or Nike

Why invest in MatchMedia? : 

Why invest in MatchMedia? HOOK QUESTION ANSWER QUOTATION

CALL TO ACTION : 

CALL TO ACTION We are creating a dynamic Northern Ireland based sports technology company. We are seeking £100,000 of investment We are looking to achieve zero to £4million turnover in 36 months