Slide 1:InternetSense.tv


Slide 2:Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis InternetSense.tv


Slide 3:10 KEYSTO SOCIAL MEDIA SUCCESS InternetSense.tv


Slide 4:Experiment personally before professionally Try a variety of social media tools Be yourself, make some friends, and share InternetSense.tv


Slide 5:Spend time upfront planning how you will use social media Think POST: People Objectives Strategy Technology InternetSense.tv


Slide 6:Find where your audience is participating and indentify the influencers Read industry blogs (including comments) Google your company name & your competition Find tools that can help you listen InternetSense.tv


Slide 7:Avoid Waffle (people will ignore it) Avoid evasion and lying(people won’t ignore it) Companies have watched their biggest screw-up's rise to the top 10 of a Google search Admit your mistakes right away InternetSense.tv


Slide 8:Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media Make your content easy to share Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend, ’Tweet’ InternetSense.tv


Slide 9:Don't shout. Don't broadcast. Don’t brag. Speak like yourself – not like corporate marketing, or a press secretary Personify your brand – give people something they can relate to. InternetSense.tv


Slide 10:Think like a contributor, not a marketer Consider what is relevant to the community before contributing Don’t promote your product on every post Win friends by promoting other people’s content if it interests you InternetSense.tv


Slide 11:Don’t try to delete or remove criticism (it will just make it worse) Listen to your detractors Admit your shortcomings Work openly towards an explanation and legitimate solution InternetSense.tv


Slide 12:Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them InternetSense.tv


Slide 13:You need ‘buy in’ from everyone in the organization Convince your Boss that social media is relevant to your organization Get your communications team together, discuss the options, then divide and conquer InternetSense.tv


Slide 14:10 StepsTO SOCIAL MEDIA Credibility InternetSense.tv


Slide 15:10 Steps to Social Media –’Credibility’ 1.The ‘Statusphere’ 2.The ‘Me’ Conomy (Social Capital) 3.Friend/Fan/Connection/Follower 4.Social Media 5.Social Networking 4.Social Bookmarks 7.Groups 8.Sneezer/’Connector’ 9.Twitter,’tweet’,DM,@reply 10.Photography InternetSense.tv


Slide 16:Train Communicate Innovate Clear/Bold/Concise InternetSense.tv


Slide 17:To Make Contact with Philip Wilson Email:philip@InternetSense.co.uk Training Website: www.InternetSense.co.uk Blog: www.InternetSense.tv Linkedin: www.Linkedin.com/in/InternetSense Twitter: @InternetSense Facebook :www.Unhub.com/InternetSense TRAINING COMMUNICATION & INNOVATION InternetSense.tv