Driving Better Conversion Rates with SEO Copy-writing

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One of the most important aspects of content writing which is mentioned only rarely is writing the on-brand content which is SEO-friendly and also appeal to the target audience. With this perfect combination, your website would be experiencing a much better conversion rate, which is one of the key goals of any SEO campaign.

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Presentation Transcript

Driving Better Conversion Rates with SEO Copy-writing:

Driving Better Conversion Rates with SEO Copy-writing

Slide2:

One of the most important aspects of content writing which is mentioned only rarely is writing the on-brand content which is SEO-friendly and also appeal to the target audience.

Slide3:

With this perfect combination, your website would be experiencing a much better conversion rate, which is one of the key goals of any SEO campaign.

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Simply getting more traffic to your website wouldn’t be enough, if the conversions aren’t taking place as often.

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A lot of times, even when you have hired the best  SEO company Vadodara  and subsequently a potential client does land on your website, it so happens that they are unable to get an idea of what the website is all about and how services being offered there applies to them. And if they are unable to see any connection, they won’t really convert.

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What’s there about the product or service that you offer that makes it so unique ? First of all, you need to define the product or service that you are offering and how does it make your brand stand out from the competition.

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Even when your competition has similar products/services, it’s likely that there’s at least a few things that sets your brand apart . For instance, it can be that your brand “doesn’t cut corners” when its about SEO, or that services and products that you are offering are “organically grown and locally sourced.” 

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What value does your product/service provide to your clients or customers ? You need to think beyond the surface-level value (like giving them products, or money), and get really down to the value that your business and brand offers.

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For example, it can be the convenience of outsourcing one’s digital marketing needs to the  digital marketing company Vadodara . Or it can be the convenience and relief of partnering with a trustworthy and experienced SEO agency

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Many times, you would find that your target audience isn’t looking necessarily for more money – they might be looking for a lot more than that .

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It is quite likely that the competitors are pitching “greater sales,” but how could you make your deal even better?

Who’s your ideal client/customer?:

Who’s your ideal client/customer? Try asking this question, and the common answer that you would receive would be “digital marketing professionals,” creative entrepreneurs,” or “small business owners.”

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The problems here with such answers is that it gives you little information to enable you to go on with creation of a brand message that would appeal your “ideal customer or client.”

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You would be required to create a much more holistic profile regarding this people/person by asking them: What their problems are What are their top interests? What are they really like? The kind of small business that they own

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If all of these steps seem to be too confusing for you, or if you don’t really have time for all this, then you could simply hire the services of a  digital marketing agency in Vadodara  and focus more on your core business.

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D igital M arketing Agency in Vadodara

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