logging in or signing up KAYEM FOODS intan.kya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 431 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 04, 2011 This Presentation is Public Favorites: 0 Presentation Description marketing management - case Comments Posting comment... Premium member Presentation Transcript Buzz Marketing Al Fresco Chicken Sausage : Buzz Marketing Al Fresco Chicken SausagePROBLEMS & ISSUES: PROBLEMS & ISSUESPRODUCT IN CASE: PRODUCT IN CASE Al Fresco chicken sausage is one of many variety of Kayem’s product, it’s a small but fast-growing product. Positioning = fully cooked chicken sausage as a convenient, all natural, low carbohydrate, low fat main meal entrée P remium price for Al Fresco $4.49 per 12 ounces (at retail), $3.58 per pound (at factory) with $1.60 per pound contribution margin.PRODUCT IN CASE: PRODUCT IN CASE Target Market 25-54 years old woman who was councious of health and liked gourmet foods and tended to be very interest ed in foods and food preparation . The resident in Northeast , Mideast, Southeast, California and Florida.CONSUMER BEHAVIOUR: CONSUMER BEHAVIOUR Desire for variety in the menu, and in some cases to serve sausage products that were lower in fat content Consumers had used sausage as a staple at all three meals for many years, as a main entrée or as a complement to other center-plate dishesCONSUMER BEHAVIOUR: CONSUMER BEHAVIOUR Those who purchased sausage, the average expenditure was $16,95 annually per family. Residents in South ate the most sausage, following by those living in the Northeast Sausage sales varied seasonally with approximately one-third of all dinner sausage sold during the three summer months. Breakfast sausage sales peaked during the holiday season, November – January.COMPETITOR: COMPETITORSWOT ANALYSIS: SWOT ANALYSISSWOT ANALYSIS: SWOT ANALYSISBUZZ MARKETING: BUZZ MARKETINGPowerPoint Presentation: ALTERNATIVE MARKETING COMMUNICATION STRATEGYALTERNATIVE MARKETING COMMUNICATION STRATEGY: ALTERNATIVE MARKETING COMMUNICATION STRATEGYIMPLEMENTING PLAN: IMPLEMENTING PLAN pull communication strategies push communication strategies VSpull communication strategies : pull communication strategies BUZZ CAMPAIGN for new area PRICE ORIENTED PROMOTIONPUSH MARKETING STRATEGIES: PUSH MARKETING STRATEGIES MAGAZINE ADVERTISEMENTPowerPoint Presentation: IMPLEMENTING PLAN Budget $185,000 FOR YOUR ATTENTION: FOR YOUR ATTENTION You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
KAYEM FOODS intan.kya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 431 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 04, 2011 This Presentation is Public Favorites: 0 Presentation Description marketing management - case Comments Posting comment... Premium member Presentation Transcript Buzz Marketing Al Fresco Chicken Sausage : Buzz Marketing Al Fresco Chicken SausagePROBLEMS & ISSUES: PROBLEMS & ISSUESPRODUCT IN CASE: PRODUCT IN CASE Al Fresco chicken sausage is one of many variety of Kayem’s product, it’s a small but fast-growing product. Positioning = fully cooked chicken sausage as a convenient, all natural, low carbohydrate, low fat main meal entrée P remium price for Al Fresco $4.49 per 12 ounces (at retail), $3.58 per pound (at factory) with $1.60 per pound contribution margin.PRODUCT IN CASE: PRODUCT IN CASE Target Market 25-54 years old woman who was councious of health and liked gourmet foods and tended to be very interest ed in foods and food preparation . The resident in Northeast , Mideast, Southeast, California and Florida.CONSUMER BEHAVIOUR: CONSUMER BEHAVIOUR Desire for variety in the menu, and in some cases to serve sausage products that were lower in fat content Consumers had used sausage as a staple at all three meals for many years, as a main entrée or as a complement to other center-plate dishesCONSUMER BEHAVIOUR: CONSUMER BEHAVIOUR Those who purchased sausage, the average expenditure was $16,95 annually per family. Residents in South ate the most sausage, following by those living in the Northeast Sausage sales varied seasonally with approximately one-third of all dinner sausage sold during the three summer months. Breakfast sausage sales peaked during the holiday season, November – January.COMPETITOR: COMPETITORSWOT ANALYSIS: SWOT ANALYSISSWOT ANALYSIS: SWOT ANALYSISBUZZ MARKETING: BUZZ MARKETINGPowerPoint Presentation: ALTERNATIVE MARKETING COMMUNICATION STRATEGYALTERNATIVE MARKETING COMMUNICATION STRATEGY: ALTERNATIVE MARKETING COMMUNICATION STRATEGYIMPLEMENTING PLAN: IMPLEMENTING PLAN pull communication strategies push communication strategies VSpull communication strategies : pull communication strategies BUZZ CAMPAIGN for new area PRICE ORIENTED PROMOTIONPUSH MARKETING STRATEGIES: PUSH MARKETING STRATEGIES MAGAZINE ADVERTISEMENTPowerPoint Presentation: IMPLEMENTING PLAN Budget $185,000 FOR YOUR ATTENTION: FOR YOUR ATTENTION