Colors Modes and Color Schemes

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Colors is one of the most important elements of any design as it can make our break our design if we are not using it wisely. In other words,color is an element of visual language that people process & notice before they are consciously aware of it.

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PRESENTATION OF COLOR MODES COLOR SCHEMES ADMEC MULTIMEDIA INSTITUTE PRESENTED BY- KARUNA KUKREJA COURSE:- GRAPHIC MASTER COURSE ID:- AO/RH/GM01- 16/18

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Why colors are important for a design Explain with appropriate examples. Colors is one of the most important elements of any design as it can make our break our design if we are not using it wisely. In other wordscolor is an element of visual language that people process notice before they are consciously aware of it. Color fires both cultural psychological affiliations that are symbolic of ideas thoughts feelings. So as per the context one color can have positive or negative connotations for different different frameworks societies. For example although white is often associated with pleasure celebration in western cultures in other context it can be associated with despair frustration in other culture. We know how easy it is to simply our favorite color move forward with our design project. Because after all we are happy with the way it looks there are other things to consider such as photos content layout the actual development. To create any design colors deserves our undivided attention .We naturally associate colors with emotions because it is hard to put words to what we are feeling. Colors connect to our feelings in a unique and memorable way which makes them a powerful marketing tool to keep in mind for our design projects.

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Continue.. The colors in our design need to be purposeful and have meaning in their use. Soour color choices reflect our design. Colors is helpful in communicating our message because it draws attention sets the tone of the messageand guides the eye where it needs to goit presents a sense of direction and recognition that people can identify and relate to. It is easy to fall back on your personal color preferences when creating a marketing designbut the most important thing to remember is that our design needs to speak to our prospective audience. So this is the reason why color s are important for a design. Therefore We cannot use color perfectly in any design until we are not aware of their meanings that they represent. So Colors can swap thinking can make psychological changes in someones mind.

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What are the color modes in computer Please explain with their respective characteristics uses A color mode determines the color model used to display print images. Computer application such as photo shop uses its color modes on established models for describing reproducing colors. In addition to determine the number of colors that can be displayed in an image color modes affect the number of channels the file size of an image. So a document can be converted to displayed in edited in any of the following color modes: ● RGB ● CMYK ● Gray scale ● Lab ● Indexed ● Duo tone ● Bitmap Multichannel

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Continue.. This conversation is done primarily to take advantage of specific editing or output options. Herei explain all the modes with their uses: ● RGB Mode- RGB color mode that defines in terms of its redgreen blue componentsknown collectively as RGB components. Red green blue lights are a set of primary colors:when mixed in equal proportion they produce white light when mixed in other proportions they produce light of a range of different colors. So RGB is addictive combination of all primary lights. Intensity value for each pixels ranging from 0-255 levels. RGB images use 3 colors or channels to produce upto 16.7 million colors on screen. The three channels translate to 24 bits of color information per pixel. It is a primary color mode known as addictive color mode as it reproduce white color when we add all the three components at their maximum in tensity.

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Continue.. ● CMYK Mode- The CMYK is a subtractive color modeused in color printing is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: CyanMagentaYellow Key black. Though it varies by print house press operatorpress manufactureink is typically applied in the order of the abbreviation. The k in CMYK stands for Key because in 4 color printingcyanmagenta yellow printing plates are carefully keyedor alignedwith the key of the black key plate. Sok is used as key which was possibly chosen because black is often used as outline. The CMYK mode works by partially or entirely masking colors on a lighterusually white background. The in k reduces the light that would otherwise be reflected such a mode is called subtractive because ink subtract brightness from white. So this is called standard color mode. The level of CMYK for each pixel are represented as a percentage from 0-100.

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Complimentary Color Modes RGB CMYK color modes are complimentary color modes as they can reproduce each other in computer. Primary Secondary color according to manual definitions are completely different. Primary colors are Red Yellow Blue. Secondary colors are Orange Green Purple.

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Continue.. ● Gray scale Mode – Gray scale is a range of shades of gray without apparent color. The darkest possible shade is black which is the total absence of transmitted or reflected light. Intermediate shades of gray are represented by equal amounts of the three primary representation of the gray level so this is called 8 bit gray scale. So this is made uses up to 256 shades of gray. Every pixel of a gray style has a brightness value ranging from 0 black to 255 white. Gray scale values can also be measured as percentages of black ink converge 0 is equal to white 100 is equal to black. Images produced black- and- white or gray scale scanners typically are displayed in Gray scale mode. Although gray scale is a standard color model the exact range of grays represented can vary depending on the printing conditions. In photo shop grayscale mode uses the range defined by the working space setting that you have specified in the color settings dialog box.

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Continue.. ● Lab Mode – In photo shop Lab mode the asterisks are dropped from the name has a lightness component L that can range from 0 to 100. In the color picker the a component green-red-axis can range from +128 to -128. In the color palette the a component and the component can range from +120 to -120. we can use Lab mode to work with photo CD images edit the luminance the color values in an image independently move images between systems pint to Post Script Level 2 Level 3 printers. To print Lab images to other color Postscript devices convert to CMYK first.

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Continue.. ● Indexed color mode – Indexed color is a technique to manage digital images colors in a limited fashion in order to save computer memory file storagewhile speeding up display refresh file transfers. When an image is encoded in this way color information is not directly carried by the image pixel data but is stored in a separate piece of data called a plate: an array of array represents a color indexed by its position with in the array . This supported a palette of 256 36 bit RGB colors. This mode uses at most 256 colors. When converting to indexed color Photo shop builds a color look up table CLUT which stores indexes the colors in the image. If a color in the original image does not appear in the table the program chooses the closest one or simulate the color using available colors. By limiting the palette of colors indexed color can reduce file size while maintaining visual quality. Limited editing is available in this mode.

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Continue.. ● Duotone Color Mode- Duotone is a halftone production of an image using the superimposition of one contrasting color halftone traditionally black over another color halftone. This is most often used to bring out middle tones highlights of an image. The mot commonly implemented color are blueyellowbrown red. This mode create duotone two-color tritone three-color quadtone four- color grayscale images using two to four custom inks.

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Continue.. ● Bitmap Color Mode- In Bitmap modepixels are either 100 black or 100 white no layersfiltersor adjustment commands are available. To convert a file to this mode we must convert it to gray scale mode first. This mode uses one of two color white or black to represent the pixels in an images. Images in bitmap mode are called bit mapped 1-bit images because they have a bit depth of 1.

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Continue. ● Multichannel Color Mode- This mode uses 256 levels of gray in each channel. Multichannel images are useful for specialized printing. These guidelines apply to converting images to multichannel modes. Channels in the original image become spot color channels in the converted image. When we convert a color image to multichannelthe new gray scale information is based on the color values of the pixels in each channel. Converting a CMYK image to multichannel creates cyanmagentayellow black spot channels. Converting an RGB image to multichannel creates cyan magenta yellow spot channels. Deleting a channel from an RGB CMYK or Lab image automatically converts the image to multichannel mode.

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Write down all the color schemes with the related image with their uses examples. Color schemes are must to know to use colors in combinations for better contrast powerful designing. There are 6 color schemes after knowing them swe will be able to create harmonious designs quickly. Colors has some symbolism traits like every brand available to sell service something. Meaning every brand must have a primary color then we should search for a color that can accompany it or Secondary color that is the color scheme. So here I explain 6 color schemes.

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Continue. ● Monochromatic Relationship- Monochromatic color schemes are derived from a single base hue extended using its shadestones tints. Tints are achieved by adding white shades tones are achieved by adding darker colorgray or black. Monochromatic color schemes provide opportunities in art visual communication design as they allow for a greater range of contrasting tone that can be used to attract attentioncreate focus provides a strong sense of visual cohesion can help support communication objectives through the use of a connotative color. The relative absence of hue contrast can be offset by variations in tone the addition of texture. This scheme looks clean elegant. It produce a very soothing effect.

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Continue.. ● Complementary Relationship- Those color across from the each other on a color wheel. The high contrast of complementary colors creates a vibrant look especially when used at full saturation. This color scheme must be managed well so it is not jarring. Complementary colors are tricky to use in large dosesbut work well when we want something to stand out. These colors are really bad for text. So this color scheme looks best when we place a warm color against cool color. This is an intrinsically high contrast color scheme.

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Continue.. ● Split-Complementary Relationship- T he split complementary color scheme is a variation of the complementary color scheme. In addition to the base colorit uses the two colors adjacent to its complement. This color scheme has the same strong visual contrast as the complementary color schemebut has less tension. This scheme is often a good choice for beginnersbecause it is difficult to mess up. So this provides high contrast without the strong tension of complementary color scheme.

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Continue.. ● Double Complementary or Tetra-ad Relationship- This Scheme is the richest of all the schemes because it uses for colors arranged into two complementary color pairs. This scheme is hard to harmonize requires a colors to be dominant or subdue the colors if four colors are used in equal amounts the scheme may look unbalanced. So the distance between selected complementary pairs will effect the overall contrast of the final composition.

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Continue.. ● Triad Relationship:- This color scheme uses three colors equally space around the color wheel. The easiest way to place them on the wheel is by using a triangle of equal sides. This color scheme tend to be quite vibranteven when using pale or unsaturated versions of huesoffer a higher degree of contrast while at the same time retains the color harmony. This scheme is very popular among artists because it offers strong visual contrast while retaining balance color richness. The triadic scheme is not as contrasting as the complementary scheme but it is easier to accomplish balance harmony with these colors . So to use the triadic harmony successfully the colors should be carefully balance- let one color dominate use the two others for accent.

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Continue.. ● Analogous Relationship: -This color schemes are group of colors that are adjacent to each other on the color wheel with one being the dominant color which tends to be a primary secondary color two on either side complimenting which tend to be tertiary The term analogous refers to the having analogy or corresponding to something in particular. An analogous scheme craets a rich monochromatic look. It is best used with either warm cool colors creating alook that has certain temperature as well as proper color harmony while this is true the scheme also lacks contrast is less by brand then complimentary scheme. Red Yellow Orange are example of this scheme. So usea of the phrase color scheme may also commonly does refer to choice use of colors used outside typical aesthetic media context although may still be used for purely aesthetic effect as well as for purely practical reason.

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How Complimentary is different from Traidic color scheme Please explain with example. A color scheme is the choice of colors used in design for a range of media. Color schemes are used to create style appeal. Color that create an aesthetic feeling when used together will commonly accompany each other in color schemes. A basic color scheme will used two color that will appealing together. So te colors schemes are often described in terms of logical combinations of colors on acolor wheel. The major difference between complimentary traidic colors is that for the mixing of colored light color wheel is often used to described complimentary colors. Complimentary colors are the colors which are directly opposite from one another on the color wheel. These colors are contrasting standout against each other. Often it is a good idea to use a complimentary colors a sthe highlight color where as Triad colors are three hues equidistant on the color wheel. When we want a design that is colorful yet balanced a triad color scheme might be the way to go. So on the one hand complimentary colors located across from each other on a color wheel for example:- blue orange yellow purple They usually create a vibrant look due to high contrast between them. A palette of this sort is great for emphasizing element that need to standout for instance a call to action buttons on the other handTriadic color scheme is made of colors that are evenly

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Continue.. Spaced long the color wheel . A vibrant palette is produced. Thereforecolors have great power if used correctly. The palette we choose may bring harmony to the design or it may ruin it. The colors chosen for the design form a color scheme. So this is the difference between both of colors schemes.

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Write down the meanings or indications of atleast 20 colors with the most appropriate examples. Colors is one of the most important things in design art. They are used to create style appeal or to convey a certain mood. Finding a good color palette is not easy. Infactsometimes it can be a real struggle. Even experienced designers may find it difficult. But it is worth the effort by selecting the right color palettewe can achieve visual balance. If we do it wrong the color may seem to clash. So with colors we can set a moodattract attentionor make a statement. We can use color to energizeor to cool down. Color can be our most powerful design element if we learn to use effectively. So colors affect us in numerous waysboth mentally physically. Sohere I explain some colors.

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Continue.. “Red Color”- Red is the color of extremesit is the color of passionate loveseduction violencedanger adventure. Red as the color of fire blood- energy primal life forces. Red is also a magical religious color. Red is the most popular color used on flags in the3 world. Red is an auspicious color for marriage. All reds are not equalaside from light dark shades of red.

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Continue.. “Pink Color”- Pink is a combination of the colored whitea hue that can be described as a tint. It can range from berry blue-basedpinks to salmon orange- based pinks. Its symbolism is complex its popularity is subject to so many influences.

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Continue.. “Brighter Pinks” are youthf7ul fun excitingwhile vibrant pinks have the same high energy as red:they are sensual passionate without being too aggressive. Toning down the passion of the red with the purity of white results in the softer pinks that are associated with romance the blush of a young womans cheeks. Pink is the color of happiness it sometimes seen as lighthearted. Another one shade of the pink is Hot Pink: The name of the web color is written as “hot pink” in HTML for computer display.

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Continue.. “Yellow Color”- Yellow is the most luminous of all the colors of the spectrum. Its the color that captures our attention more than any other color. In the natural world yellow is the color of sunflowers daffodilslemons bees. Its the color of happiness optimismof enlightenment creativitysunshine spring like the energy of a bright sunny dayyellow brings clarity awareness.

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Continue.. “Lemon Yellow”- This shade of yellow comes with a tinge of green in it is a lovely color to have on summer. “Saffron Yellow”- Though strands of saffron come in a shade of redthey turn a lovely yellowish orange shade when they are used. “Golden Yellow”- This is a nice warm Bright shade of yellow that takes its name from goldthe precious metal.

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Continue.. “Orange Color”- Orange color comes across slightly more intense than yellow less aggressive than red. Orange is vibrant. Its hothealthyfruity engaging but it can be abrasive cross. In nature it is the color of vivid sunsetsfireflowersfish many citrus fruits.

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Continue.. “Purple Color”- Purples rarity in nature the expense of creative the color has given pur4ple a supernatural aura for centuries. Purple is also the most powerful wavelength of the rainbow its color with a powerful history that has envolved over time.

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Continue.. “Blue Color”- Blue is the natures color for water sky. Blue is embraced as the color of heaven authoritydenim jeans. It is coldwetslow as compared to reds warmth fire intensity. “Dark blue”- This is for trustdignityintelligence. “Lightsky Blue”- This is for peaceserenityspiritualinfinity. “ “Bright Blue”- This is for cleanlinessstrengthcoolnessdependability .

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Continue.. “Black Color”- This is the absorption of all color the absence of light. Black was one of the first colors used by artists in heolithic cave paintings. “Grey Color”- It is an intermediate color between black white. It is a netural or achromatic colormeaning literally that is a color without color. It is the color of a cloud- covered sky.

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Continue.. “White Color”- The meaning of the color white is purityinnocence. It is the color of perfection. White contains an equal balance of all the colors of the spectrum representing both the positive negative aspects of all colors. White is totally reflectiveawakeningopennessgrowth creativity. This is why it is traditionally worn by western brides the reason why doctors wear white jackets.

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Continue.. “Green Color”- Green is the color of life of nature. It is a restful color with some of the same calming attributes of blue. It is a symbol of fertility. Traffic lights are green all over the world. “Dark Green”- Greens darkened with black to create shades can be very masculine mysterious.. Th3ese are often used in corporate offices restaurants.

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Thanks for giving a new vision.

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