Implementation of Segmentation on Email Marketing List for Best Result

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Implementation of Segmentation on Email Marketing List for Best Results

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Segmentation is a huge success when it comes to email marketing campaigns. It has been proven over time that email marketing engagements like opens and clicks can be increased with the help of segmentation. According to MailChimp’s recent user data stats segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.

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Engagements : Engagements from your email marketing campaigns are a quite simple way to segment your list which could have a huge impact on the end results.

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Demographics : Data like age, gender, position in a company, and income level tells a lot about a subscribers’ needs and interests. Most of the marketers begin email marketing segmentation is by demographic data.

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Geography: Geography location can be used in many ways – especially for businesses whose location greatly influences buying decisions. Some of the most common ways you can use geographic data are ;

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Where a customer shops Advertising regional promotions Time-based email messages Personalized travel directions

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Previous Purchases: You can use past purchase data to target existing customers and try cross-selling or up-selling in a way that is relevant to those existing customers. The simplest way is by sending out email recommendations for similar products/items.

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Position in the Sales Funnel: Segmenting customers based on their position in the sales funnel is one of the best ways to personalize your emails.

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Money Spent: You can use the money spent data to identify which customers are more likely to buy costly items and which are interested in low-cost items then send out focused email campaigns for each category.

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Website Interaction : Keeping track of a user on your website is one of the easiest and most effective ways to identify a visitors’ specific interests in your business. Now, with the help of a few automation tools, you can send out automated focused emails based visitor’s interaction on your website.

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Overview; The process of grouping email subscriber into segments based on set values is segmentation. Usually, segmentation is used as a personalization technique to send relevant emails to subscribers based on their interest, purchase history, geography, demographics, and much more. Email Campaign Segmentation helps a marketer to cater specifically to each segments.

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