slide 1: A dream becomes a GOAL
when action is taken toward it..... ACHIEVING
DIGITAL MARKETING
TRAINING PROGRAM
PROFESSIONAL
www.digitalfloats.com
Call : 9177 59 24 24
Best Digital Markeng T raining instut e
for JOB Seekers Freelancers Professionals Entrepreneur.
with 12+ Global Cerfic aons
slide 2: Salient Features
Why it is Important to Get Cerfied
Who Should A end
Along with Digital Markeng T raining program we will prepare and guide you to pass all exams on
GoogleBing Hubspot Facebook Cerfied then only y ou will be Digital Markeng Pr ofessional.
AdWords Fundamental
Search Adver sing
Display Adver sing
Video Adver sing
Shopping Adver sing
Mobile Adver sing
Mobile Site Exam
Google Analy cs Cer fica on
Inbound Cer fica on
Email Marke ng Cer fica on
Content Marke ng Cer fica on
You Tube Cer fica on
Face book Blueprint Cer fica ons
All Students
MBA Professionals
Markeng Pr ofessionals
Sales Professionals
Business Owners
Self Employees
Entrepreneurs
Digital Markeng Pr ofessionals
People Who Wants to Earn
Money from Online
Having more than 12 years of experience in training industry.
10+ Years Real Time industry experienced facules.
100 Lab Facility for every student by experienced lab co ordinators.
Training on live projects and assignments.
Making You 13 Authorized Cerfic aon
Lifeme access t o Latest Content
24 x 7 Trainers Support on Online Forum
Giving Credits for Real me In ternship
91 Hiring Managers in top companies consider cerfic aon as k ey hiring criteria.
48 Recruiters are willing to offer a higher salary to cerfied c andidates
60 of professionals said that cerfic aon led t o a new job
There are 8 lakhs JOBs in India by 2019 for Digital Markeng Pr ofessionals:HR Experts.
Get Professional From Cerfied
GoogleBingHubspot Facebook.
slide 3: Google
Analytics
Social Media
Marketing
What You in this Learn Training Program
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Marketing
Overview
Website Creation
Wordpress CMS
App Store
Optimization
Mobile Marketing
Search Engine
Optimization
Localization
SEO
Shopping Ads
Making Money with
Adsense Blogging
Search ADS
Video Ads
Email
Marketing
Online Display
Advertising
slide 4: Online Reputation
Management
What You in this Learn Training Program
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
YouTube
Monetization
WatsAPP
Marketing
Become a
Google Certified
Professional
Affiliate
Marketing
Lead Generation
E-Commerce
Marketing Strategies
Content Marketing
Strategies
Influencer
Marketing
Strategies
Google Tag
Manager
Digital Marketing
Tools
Http to Https
Convertion
Inbound Marketing
Lead Nurturing
Freelance
Business
slide 5: 1
What is digi l markeng ta
Why Industry Most Preferred Digital Markeng
Understanding Digital Markeng Pr ocess
Improving Brand visibility
Niche Targeted Traffic Concepts
Implemenng Str ategies for lead Generaon
ways of Converng T raffic into Leads and sales
Ways of Visitors Engagement
About Overview... Digital Marke ng
Wordpress Planning
Regestering Domain Webhosng
Mapping Domain Name to web Server
Importence of Responsive
Creang Blueprin t for website
Creang w ebpages content Wordpress
Integrang themes and Plugins
Engagement Opons
Blogger Planning
Creang Blog Blog ger
Installing Themes
Creang Menus and Na vigaon
Creang P ages
Creang P osts
Finding a Domain for Low Cost
Choosing Hosng Space
Creang Cus tom Domain for Blogger
Call : 9177 59 24 24
www.digitalfloats.com
Call : 9177 59 24 24
www.digitalfloats.com
2
3
Website Crea on with Wordpress + Blogger
Search Engine Op miza on SEO
Session 01: Introducon Google SE O
· Google History
· How Google Works
· What is SEO
· How Search Engine Works
· Difference Between White Hat Black Hat
· Importance of Google Sandbox
· Introducon T o algorithms
· Types of Algorithms
· Google Updates and their impact
· Points to Remember before taking any
SEO Project
Session 02: Keyword Research
· What is keyword
· Importance of Keyword in SEO
· Types of Keywords
· Keyword analysis Tools
· Keyword Analysis Process
· Understanding long tail keywords
· How to use Keyword for Website
· How to use Keyword for Blog
· Understanding your Compet or Keywords
· Finalizing the Keyword list
Session 03: Compev e Analysis
· What is compev e analysis
· Compev e Analysis Work Flow
· Tools To Do Compev e analysis
· Compev e Analysis report
Session 04: On Page Opmiz aon
· Title Tag Opmiz aon
· Meta Tags Opmiz aon
· Canonical Tag its Importance
· H1 To H3 Opmiz aon
· Importance of Bread Crumbs
· SEO Content Wring Opmiz aon
slide 6: ·Filtering search queries
· External Links report
· Crawls stats and Errors
· Google Fetch
· Analyzing Spammy Backlinks
· Removing Spammy Backlinks
· Sitemaps
· Robots.txt
· HTML Suggesons
· Content Keywords
· Url parameters Dynamic Sites only
Session 08: Increase Your Traffic Using
Schema
· What is a schema in SEO
· Step by Step create Schema tag for website
Session 09: Local SEO
· What is Local SEO
· Importance of Local SEO
· Submission to Google My Business
· Strategy for Local SEO
Session 10: Reports and Management
· Website Ranking Posion R eport
· Weekly Audit Reporng
· Business Quotaon R eports for Client
How To Apply Google Analycs Ex am
Importance of Blogs
Creaon In tegraon of Sit emaps
Goole Analycs and w eb master integraon
Website analysis Check list
Call : 9177 59 24 24
www.digitalfloats.com
· Importance of
Anchor Text
· Anchor Links
Opmiz aon
· Creang HTML and
XML sitemaps
· XML Sitemap
submission
· Image Opmiz aon
· Robot.txt and its
importance
· What is Broken link
its Importance
· Broken link
Redirecng
Techniques
· Custom 404 Error
Page
· Difference Between
Hp V s Hp s
· Importance of CDN
Content Delivery
Network
· Importance of
Domain Names
· Importance of
Google Analycs
· Importance of
Webmaster Tool
· Importance of Bing
Analycs
· Importance of Bing
Webmaster Tool
Session 05: Off Page
Submissions
· Introducon of Link
building
· Importance of Link
Diversificaon
· Important of Siloing
in SEO
· Importance of Do
follow Vs. No follow
Links
· Colleng
Compet ors Back
links
· Submission to
search engines
· Business Directory
Submissions
· Social Bookmarking
Submissions
· Quora Submissions
· Guest Blogging
Submissions
· Press Releases
Submissions
· Forums
Submissions
· Analyzing Website
Links Through Tools
· Removing
Spamming
Backlinks
Session 06: Google
Analycs Its
Importance
· Why use Analycs
· Tools for SEO
analycs
· Installing Analycs
in Site
· Generang R eports
· Audience Traffic
and Site Reports
· Goals and
Conversions
Session 07:
Webmaster Tools Its
Importance
· What is GWMT
· Adding site and
verificaon
· Seng Geo target
locaon
· Search queries
analysis
Search Engine
OptimizationSEO
3
slide 7: 4
Search Engine Marke ng SEM/PPC/ o ADWORDS G g o e l
Introducon T o
Adword
· Introducon
· Paid vs. Organic
Search
· How Google
Adword Works
· Google Adwords
Updates
· AdWords
Formulaes
Google AdWord
Overview
· Adwords PPC
Interface
· Search Partners
Network
· Geo Targeng
· Bid Strategy
· Google Ad
Extensions
· Google
AdWords
Advanced
Sengs
· GDN
· Remarkeng
· Link Adwords
and Analycs
· Install
conversional
Tracking Code
· Install
Remarkeng
Tracking Code
· Googles
Adword Rules
Keyword Research
· What is SEM
Keywords
· Importance of
Keywords
· Keyword
Strategy
· Keyword Match
Types
· Best Pracces
for Keywords
· Know About
Adword
Tracking URL
Budgeng
· Seng Your
Budget
· Payment
Method Types
· Adding Amount
To The Adword
Account
· Update Your
Billing
Informaon
· Get 2500 Free
Adversing
Credits
Landing Page Its
Importance
· What is Lead
Generaon
· What are
Landing Pages
· Elements of
Landing pages
· Short form
Long form
· What are
funnels
· A/B Split Tesng
using tools
· Creang
Landing page
using tools
Types Of
ampaignings
· Search
Campaigning
· Display
Campaigning
· Video
Campaigning
· Apps
Campaigning
· Product Based
Campaigning
· Maps
campaigning
· Maps
Campaigning
· Mobile
Markeng
Campaigning
Search Campaigning
· What is Search
Campaigning
· How Search
Campaigning
Works
· Importance of
Keyword
Research Tool
· How To Create
Your First Search
Campaign
· How To Setup
Targeng
Groups
· Using Negav e
Targets
· Measuring Ad
Performance
· Tips for
Opmizing
Search Ad
Campaigning
Display
Campaigning
· Introducon T o
Display
Campaigning
· How Display
Campaigning
Works
· Seng up a
Display
Campaign
· Ad groups and
targeng
· Create an
adaptable ad
· Measuring Ad
Performance
· Tips for
Opmizing
Display
Campaigning
Video Campaigning
· Introducon T o
Video
Campaigning
· How YouTube
Ads Works
· Types of Video
Formats
· Linking your
YouTube
Channel to Your
Adword Account
· How To Create
Your First Video
Campaign
· Targeted
Locaon
· Seng CPV
· Targeng
demographics
· Choosing
interests and
topics
· Measuring Ad
Performance
· Tips for
Opmizing
Video Ad
Campaigning
Universal Apps
Campaigning
· Introducon T o
Apps
Campaigning
· Types of App
Promoons
· Linking your App
Store to Your
Adword Account
· How To Create
Your First App
Campaign
· Measuring Ad
Performance
· Tips for
Opmizing App s
Ad Campaigning
slide 8: Introducon t o Social Media
· Introducon T o Social Media
· Why to promote on Social Media
Facebook Promoons
· Creang F an page creaon Compan y
or Brand Page or Business Page
· Group Creaon/ Join
· Event Creaon
· Traffic Increase Techniques
· Analyzing Compet ors Pages
· Tools For sharing in Groups
Google Plus Promoons
· Creaon of Google Plus P age
· Communies Cr eaon/ Join
· Traffic Increase Techniques
· Checking Compet ors Pages
Instagram Promoons
· Why Instagram and How to Get Started
· LAUNCH a New Instagram Account
· Opmiz e your Instagram Bio Profile
Image
· Top 10 Things to Post on Instagram and
When to Post
· Increase your Instagram Followers using
this technique
· Secret Tool for Growing an Instagram
Following
LinkedIn Promoons
· Creang Y our LinkedIn Profile
· Importance of Skills
Endorsements/Comments
· Market Your Profile on LinkedIn
· Company Page creaon
· Groups Join
· Traffic Increase Techniques
· What Not To Do on LinkedIn
· How to look for jobs on LinkedIn
Pinterest Promoons
· Knowing About Pinterest
· Seng Up Your Pinterest Account
· Opmizing Y our Website Pinterest
Friendly
· Importance Boards and Pins
· Creang Boar ds and Pins
· Strategies For Earning Followers
· Tools To Get More Followers
· Quick Method To Get 500+ Followers
Twi er Promoons
· Twi er Profile Creaon
· Opmizing y our Twi er Profile
· Interact on Twi er Tweets
· Twi er Hashtags its importance
· How to Grow your Twi er Following
5
Social Media Op miza on SMO
Adwords/PPC
Social Media
slide 9: Face book Markeng
· Introducon F ace book Markeng
· Importance Facebook Image
Guidelines
· Importance of Facebook Insights
· Facebook Ad Types
· Facebook Ad Campaigns
· Facebook Ads: Boost your
Post
· Facebook Ads: Promote your
page
· Facebook Ads: Reach people
near your business
· Facebook Ads: Increase
brand awareness
· Facebook Ads: Send people
to a Website
· Facebook Ads: Get Installs of
your app
· Facebook Ads: Raise
a endance at your event
· Facebook Ads: Get video
views
· Facebook Ads: Collect leads
for your business
· Custom Audience Its Importance
· What is Custom Audience
· Importance of Custom
Audience
· Facebook Pixel Its Importance
· What is Facebook Pixel
· Importance of Facebook Pixel
· How To Create Facebook
Pixel
· Advanced Facebook Tips
· Spy on Your Compet ors on
Face book
· Managing your campaigns
· Performance reporng
· Facebook Exam Tips
LinkedIn B2B Markeng
· Introducon T o LinkedIn B2B
Markeng
· LinkedIn company page Creaon
· Seng up your LinkedIn Ad
Campaigns
· LinkedIns Ad Specs adversing
guidelines
· Creang dir ect sponsored content -
Step by Step
· Creang a Link edIn text ad - Step by
Step
· Creang a Link edIn In Mail Ad -
Step by Step
· Managing your campaigns
· Performance reporng
6
Social Media Marke ng SMM
slide 10: 7
Email Marke ng
Introducon T o Email Markeng
Email Markeng Ser vice Providers
a. Knowing about Service Provider
b. Selecng Ser vice Provider
Email Markeng T ools List
a. Email Grabbing Tools List
b. Techniques To Collect Email IDs
c. Filtering the Email Data Base
Seng up Email Campaigning
a. Importance of Subject Lines
b. Selecng Email Campaigning type
c. Trigger your First Email Campaigning
d. Analyzing Email Campaigning
e. Building Your Targeted Customers
Finally My Email Markeng Secr et Reveled
a. Send Mail Directly to Inbox
b. 100+ Email Subject lines
Conclusion
· How To Apply Email Markeng Ex am
· Tips To Increase Subscribers
· Best Time to Send Email
· Points To Remember Before Sending Mails
8
Online Reputa on Management
What Are People Saying
About You Company
Introducon t o ORM
ORM Importance
Understanding ORM Concepts
Dealing with cricism online
Top 10 ORM Commandments
Creang posiv e brand image online
Monitoring Tools for ORM
Top Examples of ORM
slide 11: 9
Overview of Google analycs
How Google analycs w orks
Overview of Google analycs s tructure
Importance of analycs insigh ts
Importance of cookie tracking
Google Analycs Cookie Usag e on Websites
Google analycs acc ount set up
Integraon of analy cs c ode in website
Importance of goals and conversions
How to setup goals conversions
Bounce Rate Exit Rate Importance
Importance of funnels
Set up funnels in goals
Integrang adw ords and analycs acc ount
Markeng Str ategies via Google analycs
Introducon t o Tag Manager
How to set up link tagging
Importance of filters and segments
Monitoring traffic sources behavior
Web Analycs R eports
Google Analy cs
Content Marke ng
1 0
Introducon t o Content Markeng
Successful Content Markeng
Plan Long Term
Observe Other Examples
Media You create to share your brand’s story online
How Measuring the Success in Content Markeng
Building Buzz
Adding Customers
Making Money
Important Pla orms and Tools for effecv e Content
Top Content markeng s trategy process
How to write Excellent content
Keyword RD for Content Markeng
Opmizing c ontent for search engines
How to market your own content
How to use content in Email Markeng
Best ways to write ar acv e headlines Subjects.
Top examples of ar acv e headlines Subjects.
slide 12: Making Money with Adsense Blogging
1 1
Adsense Overview
Geng Approved from Google Adsense
Google Adsense approval Tips Tricks
Geng into Adsence Account
Knowing the Structure of Adsence Account
Importance of Placing Ads on your Web Blog
Make Money Online : Secret Methods
Affiliate Marke ng
1 4
About Affiliate Markeng
Models of Affiliate Markeng
How to generate Leads and convert leads
Affiliate Markeng Str ategies and secrets
Geng started as an affiliate
How to make money in affiliate markeng
Top affiliate networks
How to get approved as an affiliate by top affiliate networks
What is ASO
Why you need App Store Opmiz aon
Apple App Store vs. Google Play Store
Keyword Research using Tools
Importance of App Title
Why App Icon App Icon Design
Importance of Descripon
Create Screenshots and Videos that get downloads
Aso App Store Op miza on
1 5
slide 13: Career Opons and Sc ope in
Digital Markeng Cour se
Digital Markeng Ex ecuv e
SEO Analyst
Social Media Analyst
Google Adword Analyst
Content Markeng Ex ecuv e
Online Reputaon Ex ecuv e
Freelancer
Affiliate Marketor
Email Markeng Ex ecuv e
India Need 30 Lacs more people in next 4 Years
No of JOB’S
Digital Markeng
Course
B.Tech MBA MCA Degree
slide 14: Become A Digital Markeng Cerfied P ersion
Along with Digital Markeng T raining program we will prepare and guide you to pass all exams on
GoogleBing Hubspot Facebook Cerfied then only y ou will be Digital Markeng Pr ofessional.
slide 15: D A EM
C
Y
A S T A
D
O
I
L
GIT L F
A
A er a ending demo classes i got awareness about digital markeng and immdediately joined in this course where iam
geng outstanding training from real me experience trainers. And i have confidence that i can start my career as digital
marketer a er compleon of this course. Faculty and management are very supporv e and computer lab is provided for
flexible hours to pracce.
Quazim Shaiekh
I am Naresh. I completed my Digital markeng training in Digital Floats Instut e. Trainer was very good for our batch. A er
completed my course in Digital Floats now I am having knowledge about Digital markeng. So in my view Digital Floats
Training Instut e is very good instut e in Hyderabad. And special thanks for providing the training materials.
Digital Naresh
Thank You Digital Floats I have learned digital markeng form here with live project it was a great experience and now I am
placed in a good company with good salary.
Yadvendra
Creav e mines is a digital floats instut e that have been effecv ely funconing to gain more knowledge for students. Well
experienced faculty with good atude and knowledge. They make their students follow a pracc al approach and let them
handle live projects while learning digital floats also offers job placements to their students .
Omkar B
It was indeed a worthy learning experience at Digital Floats. The topics has been inculcated effortlessly having le us with a
trillion opportunies to endeavour in the near future. For those who are seeking a career in digital markeng I recommend
the advance digital markeng course at Digital Floats.
Nikhil Reddy Pendru
Digital markeng is an era now days and it is increasing significantly.if you want learn the digital markeng pracc ally so for
that digital floats is the best instut e you will get all kinds of knowledge related to the digital markeng .they provide good
lab facility and staff members also cooperate always . i have got good knowledge from this instut e.
Shrikant Pawar
Srikanth sirs teaching is very good.it is more pracc al than theorec al.i am very much happy for the decision to join in digital
floats.each and every module in digital markeng is explained very thoroughly.
Kumar Venkata reddy
Students Voice About Digital Floats
Why are you waing Guy s Let’s Start your With Us Dream Career
slide 16: About Placements :
Digital Floats has its own Placement Assistance team with fully equipped and with
professionals who has the expertise and network in assisting our students in their
placements. This is free supportive service which is made available for the benifit of the
successful and eligible students. It has no financial and / or legal implication in relation
to this service and / or in the event of the non - provision of the same.
Why to Choose Digital Floats
Having more than 12 years of experience in training industry.
10+ Years Real Time industry experienced facules.
100 Lab Facility by experienced lab co ordinators.
Training on live projects assignments with Case Studies.
Lifeme access t o Latest Content + Recorded Sessions
Doubt Clarificaons During the Cour se Duraon
Two Real Time Live Projects
Regular Assignment Tasks
Giving Credits for Real me In ternship
Sample Resumes and Interview Quesons will be pr ovided
100 Placement Record ll da te.
100 Placement Assistance
Every Wednesday Saturday
DEMO’S On
Tel: + 040 40037272 Mobile : 9177 59 24 24
Contact Us
1st floor Nagasuri Plaza Beside Blue Fox HotelAbove Bank Of India Ameerpet Hyderabad.
www.digitalfloats.comEmail: digitalfloatsinfogmail.com
slide 17: Top Recruting Companies In
Digital Marketing
G g o e o l
slide 18: Contact Us
1st floor Nagasuri Plaza Beside Blue Fox HotelAbove Bank Of India
Ameerpet Hyderabad. Mail : infodigitalfloatsgmail.com
Tel: + 040 40037272 Mobile : 9177 5924 24
Follow us On
www.digitalfloats.com