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Edit Comment Close Premium member Presentation Transcript Letter Writing: Letter Writing Basics & Etiquette Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comThe Importance of Letters: The Importance of Letters Letters represent your company’s public image and your competence Letters are more personal than a report, yet more formal than memos or e-mail Letters are more permanent than e-mail Letters constitute an official legal record of an agreement Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comThe Importance of Letters: The Importance of Letters Letters follow up on telephone calls and other types of oral communications Letters provide a wide range of corporate information Letters can support action Letters sell Letters are efficient for targeted mass mailings Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting Effective Letters: Writing Effective Letters Analyze Your Audience: Who is my audience? Will my audience be favorably or unfavorably disposed to what I am going to say? What kinds of information will my audience expect me to supply? How will my audience use the information I am sending? What impression do I want my letter to make on readers? Have a clear sense of your purpose and theirs Conduct appropriate research Select the best communication strategy Draft, revise, and edit your letter Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comProofreading Your Letter: Proofreading Your Letter Proofread everything that has your name on it Take time to proofread your letter for Errors of fact Miscalculations Misrepresentations Accuracy of prices, dates, and serial numbers Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comLetter Formats: Letter Formats Full-block format All text flush left, spaces between paragraphs Semi-block/Modified format The writer’s address, date, complementary close, and signature to the right side of the letter The date aligns with the complementary close Notations of enclosures flush left below signature Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comLetter Formats: Letter Formats Indented paragraph format Identical to the semiblock format except that each paragraph is indented five spaces Continuing pages If your letter runs beyond one page, use name, page number, or address in the header of the second page Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comParts of a Letter: Parts of a Letter Date line Inside address Salutation Subject line Text of the letter Complementary close Signature Enclosure(s) line Copy notation Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAchieving the “You Attitude”: Four Guidelines: Achieving the “You Attitude”: Four Guidelines Never forget that your reader is a real person Avoid writing cold, impersonal letters Keep the reader in the forefront of your letter Make sure your reader’s needs control the tone, message, and organization of your letter Be courteous and tactful Be neither boastful nor meek Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comTypes of Letters: Types of Letters Four common types of business correspondence Inquiry letters Special request letters Sales letters Customer relations letters: Follow-up Complaint Adjustment Collection Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comTypes of Letters: Types of Letters Classifications of business letters Positive Customer relations letters responding favorably to a writer’s request or complaint Sales letters promoting a product Neutral Letters requesting information about a product or service, placing an order, or responding to some action or question Negative Customer relations letters refusing a request, saying no to an adjustment, etc. Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comInquiry Letters: Inquiry Letters Inquiry letters ask for information about a product, service, publication, or procedure Be sure to supply appropriate stock and model numbers, pertinent page numbers, or exact descriptions Rules for effective inquiry letters: states information writer wants indicates clearly why the writer must have the information keeps questions short and to the point specifics when the writer must have the information thanks the reader Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSpecial Request Letters: Special Request Letters Make sure you address your letter to the right person State who you are and why you are writing Indicate clearly your reason for requesting the information Make your questions easy to answer and separate them clearly. Specify exactly when you need the information and allow sufficient time Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSpecial Request Letters: Special Request Letters Offer to forward a copy of your report, paper, or survey in gratitude for the help you were given If you want to reprint or publish the materials you asked for, indicate that you will secure whatever permissions are necessary Assure confidential, if that is appropriate End by thanking the reader for helping Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSales Letters: Some Preliminary Guidelines: Sales Letters: Some Preliminary Guidelines Identify and limit your audience Use reader psychology Don't boast or bore Use words that appeal to the readers’ senses Be ethicalThe Four A’s of Sales Letters Get reader’s attention Highlight product's appeal Shows product’s application End with specific request for action Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comCustomer Relations Letters: Customer Relations Letters Deal explicitly with establishing and maintaining friendly work relations Send readers good news or bad news, acceptances or refusals Good news tells the customers that You have what they want at a reasonable price You agree with them about a problem they brought to your attention You are approving their loan Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comCustomer Relations Letters: Customer Relations Letters Bad news tells the customers that You are rejecting a proposal they offered You are denying someone further use of a facility You cannot refund their purchase price or perform a service again as they requested You are raising their rent or not renewing their lease You want them to pay what they owe you now You are downsizing, moving, etc. and cannot continue to provide a service Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comBeing Direct or Indirect: Being Direct or Indirect Good news message Use the direct approach Start your letter with the news the reader wants to hear Don’t postpone the opportunity to put your reader in the right frame of mind Then provide any relevant supporting details, explanations, or commentary Bad news message Use the indirect approach Start your letter with pleasant, positive words designed to put your reader in a good frame of mind Explain the situation End on a positive, upbeat note Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comFollow-Up Letters: Follow-Up Letters A follow-up letter is a combination thank you note and sales letter Begin with a brief and sincere expression of gratitude Discuss the benefits (advantages) already known to the customer and then transfer the company’s dedication to the customer from the product or service to a new or continuing sales area End with a specific request for future business Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comComplaint Letters: Complaint Letters Never send a nasty letter Avoid the following Name calling Sarcasm Insults Threats Anger Unflattering clip art Intimidating type fonts (e.g., all capital letters) The key thing to remember is that you can disagree without being disagreeable Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comEstablishing the Right Tone: Establishing the Right Tone A complaint letter is written because you want some specific action taken By adopting the right tone, you increase your chances of getting what you want Register your complaint courteously and tolerantly The “you attitude” is especially important here to maintain the reader’s goodwill Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting an Effective Complaint Letter: Writing an Effective Complaint Letter Begin with a detailed description Product Service State exactly what is wrong with the product or service How many times did the machine work before it stopped? What parts were malfunctioning? What parts of the job were not done or were done poorly? When did all this happen? Where and how were you inconvenienced? Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting an Effective Complaint Letter: Writing an Effective Complaint Letter Briefly describe the inconvenience you have experienced Indicate precisely what you want done Your purchase price refunded Your model repaired or replaced A completely new repair crew provided An apology from the company for discourteous treatment Ask for prompt handling of your claim Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: Adjustment Letters Don’t presume that you will be writing only to American-born English speakers; you will very likely write to non-native speakers of English Readers for whom English is not their first (or native) language Expect your readers to have varying degrees of proficiency in English Some will have an excellent command of American or British English Others will have only basic literacy in English Do not conclude that all your international contacts are non-native speakers of English Many readers in Singapore, Malaysia, and India, for example, have English as their first language Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: Adjustment Letters Writing a “Yes” Letter Admit immediately that the customer’s complaint is justified and apologize State precisely what you are going to do to correct the problem Tell customers exactly what happened End on a friendly—and positive—note Writing a “No” Letter You are faced with the sensitive task of conveying bad news At the same time you must convince the reader that your position is fair, logical, and consistent Write a letter that is customer-centered Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: How to Say “No” Diplomatically: Adjustment Letters: How to Say “No” Diplomatically Thank customers for writing State the problem so the customer realizes that you understand the complaint Explain what happened with the product or service before you give the customer a decision Give your decision without hedging Leave the door open for better and continued business Turn your “No” into a benefit for the reader Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting for International Readers: Writing for International Readers Don’t presume that you will be writing only to American-born English speakers; you will very likely write to non-native speakers of English Readers for whom English is not their first (or native) language Expect your readers to have varying degrees of proficiency in English Some will have an excellent command of American or British English Others will have only basic literacy in English Do not conclude that all your international contacts are non-native speakers of English Many readers in Singapore, Malaysia, and India, for example, have English as their first language Writing for them requires you to broaden your sense of audience analysis Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting the Cultural Traditions of International Readers: Respecting the Cultural Traditions of International Readers Be aware of the physical dimensions of cultural appropriateness as well as the verbal ones In Japan, you would impress a potential client by bowing rather than shaking hands You must learn the protocol involved in bowing—who bows first, for how long, and how deeply Japanese businesspeople are more accustomed to negotiating side-by-side U.S. businesspeople prefer to sit face to face Some cultures regard any touch in a business context as disrespectful Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting Your Reader’s Nationality and Ethnic/Racial Heritage: Respecting Your Reader’s Nationality and Ethnic/Racial Heritage Respect your reader’s nationality Always spell your reader’s name and country properly, add diacritical marks If your reader has a hyphenated last name, it would be rude to address him or her by only part of the name Honor your reader’s place in the world economy Do not use derogatory words such as “third-world country” and “emerging nation” Avoid language that implies that the United States, Canada, or Europe is the center of culture Do not use the word “Oriental,” which is insulting Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting Your Reader’s Nationality and Ethnic/Racial Heritage: Respecting Your Reader’s Nationality and Ethnic/Racial Heritage Avoid stereotypes Stereotypical expressions Oil-rich Arabs Aggressive foreigners Stereotypical phrases Mexican standoff Russian roulette Chinaman’s change Dutch treat Indian giver Be visually sensitive to colors and symbols Green and orange have strong political context in Ireland White symbolizes mourning and funerals in China Triangles are associated with negativity in Hong Kong and Korea Avoid using flags of any country as part of your logo or letterhead Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.com The word Indian refers to someone from India; use Native American to refer to the Indigenous people of North America. 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Letter Writing Basics imprintcenter Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 320 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: October 29, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: njvanitha (14 month(s) ago) Vanitha: Please send me this slide at njvanitha@yahoo.com Saving..... Post Reply Close By: imprintcenter (14 month(s) ago) Good Evening, Thank you for appreciating my work. I've mailed you the presentation. Hope it's helpful. - Imprint training Center Saving..... Edit Comment Close By: dohasuprovat (14 month(s) ago) please send me this slide at doha_bd@ovi.com Saving..... Post Reply Close By: imprintcenter (14 month(s) ago) Good Morning, I've mailed you the presentation. Hope it's useful. - Imprint training Centre Saving..... Edit Comment Close Premium member Presentation Transcript Letter Writing: Letter Writing Basics & Etiquette Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comThe Importance of Letters: The Importance of Letters Letters represent your company’s public image and your competence Letters are more personal than a report, yet more formal than memos or e-mail Letters are more permanent than e-mail Letters constitute an official legal record of an agreement Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comThe Importance of Letters: The Importance of Letters Letters follow up on telephone calls and other types of oral communications Letters provide a wide range of corporate information Letters can support action Letters sell Letters are efficient for targeted mass mailings Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting Effective Letters: Writing Effective Letters Analyze Your Audience: Who is my audience? Will my audience be favorably or unfavorably disposed to what I am going to say? What kinds of information will my audience expect me to supply? How will my audience use the information I am sending? What impression do I want my letter to make on readers? Have a clear sense of your purpose and theirs Conduct appropriate research Select the best communication strategy Draft, revise, and edit your letter Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comProofreading Your Letter: Proofreading Your Letter Proofread everything that has your name on it Take time to proofread your letter for Errors of fact Miscalculations Misrepresentations Accuracy of prices, dates, and serial numbers Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comLetter Formats: Letter Formats Full-block format All text flush left, spaces between paragraphs Semi-block/Modified format The writer’s address, date, complementary close, and signature to the right side of the letter The date aligns with the complementary close Notations of enclosures flush left below signature Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comLetter Formats: Letter Formats Indented paragraph format Identical to the semiblock format except that each paragraph is indented five spaces Continuing pages If your letter runs beyond one page, use name, page number, or address in the header of the second page Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comParts of a Letter: Parts of a Letter Date line Inside address Salutation Subject line Text of the letter Complementary close Signature Enclosure(s) line Copy notation Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAchieving the “You Attitude”: Four Guidelines: Achieving the “You Attitude”: Four Guidelines Never forget that your reader is a real person Avoid writing cold, impersonal letters Keep the reader in the forefront of your letter Make sure your reader’s needs control the tone, message, and organization of your letter Be courteous and tactful Be neither boastful nor meek Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comTypes of Letters: Types of Letters Four common types of business correspondence Inquiry letters Special request letters Sales letters Customer relations letters: Follow-up Complaint Adjustment Collection Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comTypes of Letters: Types of Letters Classifications of business letters Positive Customer relations letters responding favorably to a writer’s request or complaint Sales letters promoting a product Neutral Letters requesting information about a product or service, placing an order, or responding to some action or question Negative Customer relations letters refusing a request, saying no to an adjustment, etc. Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comInquiry Letters: Inquiry Letters Inquiry letters ask for information about a product, service, publication, or procedure Be sure to supply appropriate stock and model numbers, pertinent page numbers, or exact descriptions Rules for effective inquiry letters: states information writer wants indicates clearly why the writer must have the information keeps questions short and to the point specifics when the writer must have the information thanks the reader Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSpecial Request Letters: Special Request Letters Make sure you address your letter to the right person State who you are and why you are writing Indicate clearly your reason for requesting the information Make your questions easy to answer and separate them clearly. Specify exactly when you need the information and allow sufficient time Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSpecial Request Letters: Special Request Letters Offer to forward a copy of your report, paper, or survey in gratitude for the help you were given If you want to reprint or publish the materials you asked for, indicate that you will secure whatever permissions are necessary Assure confidential, if that is appropriate End by thanking the reader for helping Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comSales Letters: Some Preliminary Guidelines: Sales Letters: Some Preliminary Guidelines Identify and limit your audience Use reader psychology Don't boast or bore Use words that appeal to the readers’ senses Be ethicalThe Four A’s of Sales Letters Get reader’s attention Highlight product's appeal Shows product’s application End with specific request for action Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comCustomer Relations Letters: Customer Relations Letters Deal explicitly with establishing and maintaining friendly work relations Send readers good news or bad news, acceptances or refusals Good news tells the customers that You have what they want at a reasonable price You agree with them about a problem they brought to your attention You are approving their loan Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comCustomer Relations Letters: Customer Relations Letters Bad news tells the customers that You are rejecting a proposal they offered You are denying someone further use of a facility You cannot refund their purchase price or perform a service again as they requested You are raising their rent or not renewing their lease You want them to pay what they owe you now You are downsizing, moving, etc. and cannot continue to provide a service Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comBeing Direct or Indirect: Being Direct or Indirect Good news message Use the direct approach Start your letter with the news the reader wants to hear Don’t postpone the opportunity to put your reader in the right frame of mind Then provide any relevant supporting details, explanations, or commentary Bad news message Use the indirect approach Start your letter with pleasant, positive words designed to put your reader in a good frame of mind Explain the situation End on a positive, upbeat note Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comFollow-Up Letters: Follow-Up Letters A follow-up letter is a combination thank you note and sales letter Begin with a brief and sincere expression of gratitude Discuss the benefits (advantages) already known to the customer and then transfer the company’s dedication to the customer from the product or service to a new or continuing sales area End with a specific request for future business Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comComplaint Letters: Complaint Letters Never send a nasty letter Avoid the following Name calling Sarcasm Insults Threats Anger Unflattering clip art Intimidating type fonts (e.g., all capital letters) The key thing to remember is that you can disagree without being disagreeable Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comEstablishing the Right Tone: Establishing the Right Tone A complaint letter is written because you want some specific action taken By adopting the right tone, you increase your chances of getting what you want Register your complaint courteously and tolerantly The “you attitude” is especially important here to maintain the reader’s goodwill Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting an Effective Complaint Letter: Writing an Effective Complaint Letter Begin with a detailed description Product Service State exactly what is wrong with the product or service How many times did the machine work before it stopped? What parts were malfunctioning? What parts of the job were not done or were done poorly? When did all this happen? Where and how were you inconvenienced? Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting an Effective Complaint Letter: Writing an Effective Complaint Letter Briefly describe the inconvenience you have experienced Indicate precisely what you want done Your purchase price refunded Your model repaired or replaced A completely new repair crew provided An apology from the company for discourteous treatment Ask for prompt handling of your claim Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: Adjustment Letters Don’t presume that you will be writing only to American-born English speakers; you will very likely write to non-native speakers of English Readers for whom English is not their first (or native) language Expect your readers to have varying degrees of proficiency in English Some will have an excellent command of American or British English Others will have only basic literacy in English Do not conclude that all your international contacts are non-native speakers of English Many readers in Singapore, Malaysia, and India, for example, have English as their first language Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: Adjustment Letters Writing a “Yes” Letter Admit immediately that the customer’s complaint is justified and apologize State precisely what you are going to do to correct the problem Tell customers exactly what happened End on a friendly—and positive—note Writing a “No” Letter You are faced with the sensitive task of conveying bad news At the same time you must convince the reader that your position is fair, logical, and consistent Write a letter that is customer-centered Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comAdjustment Letters: How to Say “No” Diplomatically: Adjustment Letters: How to Say “No” Diplomatically Thank customers for writing State the problem so the customer realizes that you understand the complaint Explain what happened with the product or service before you give the customer a decision Give your decision without hedging Leave the door open for better and continued business Turn your “No” into a benefit for the reader Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comWriting for International Readers: Writing for International Readers Don’t presume that you will be writing only to American-born English speakers; you will very likely write to non-native speakers of English Readers for whom English is not their first (or native) language Expect your readers to have varying degrees of proficiency in English Some will have an excellent command of American or British English Others will have only basic literacy in English Do not conclude that all your international contacts are non-native speakers of English Many readers in Singapore, Malaysia, and India, for example, have English as their first language Writing for them requires you to broaden your sense of audience analysis Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting the Cultural Traditions of International Readers: Respecting the Cultural Traditions of International Readers Be aware of the physical dimensions of cultural appropriateness as well as the verbal ones In Japan, you would impress a potential client by bowing rather than shaking hands You must learn the protocol involved in bowing—who bows first, for how long, and how deeply Japanese businesspeople are more accustomed to negotiating side-by-side U.S. businesspeople prefer to sit face to face Some cultures regard any touch in a business context as disrespectful Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting Your Reader’s Nationality and Ethnic/Racial Heritage: Respecting Your Reader’s Nationality and Ethnic/Racial Heritage Respect your reader’s nationality Always spell your reader’s name and country properly, add diacritical marks If your reader has a hyphenated last name, it would be rude to address him or her by only part of the name Honor your reader’s place in the world economy Do not use derogatory words such as “third-world country” and “emerging nation” Avoid language that implies that the United States, Canada, or Europe is the center of culture Do not use the word “Oriental,” which is insulting Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.comRespecting Your Reader’s Nationality and Ethnic/Racial Heritage: Respecting Your Reader’s Nationality and Ethnic/Racial Heritage Avoid stereotypes Stereotypical expressions Oil-rich Arabs Aggressive foreigners Stereotypical phrases Mexican standoff Russian roulette Chinaman’s change Dutch treat Indian giver Be visually sensitive to colors and symbols Green and orange have strong political context in Ireland White symbolizes mourning and funerals in China Triangles are associated with negativity in Hong Kong and Korea Avoid using flags of any country as part of your logo or letterhead Imprint Training Center 9- Lal Niwas, Sardarpura, Udaipur- 313001 Email: imprintspdp@gmail.com The word Indian refers to someone from India; use Native American to refer to the Indigenous people of North America.