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How to be a Social Media Advocate in Conservative Corporate Cultures :How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
How to be a Social Media Advocate in Conservative Corporate Cultures :How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
It’s a dot-eat-dot world :It’s a dot-eat-dot world
The Pacman Paradigm :The Pacman Paradigm The Lay of the Land
There are boundaries
There are rules
There are objectives
Short term (don’t get eaten)
Long term (clear the board)
The Pacman Paradigm :The Pacman Paradigm What You Must Learn
Know where you stand
Know the map
Bottlenecks
Escape Routes
Know Thine Enemy !!!!!!!! !!!!!!!!
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture . . . .
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
Attacks “change agents”
“This is above your pay grade”
“This is not your job”
Use “job-helping” tools
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
Attacks the change itself
“I don’t want to own this”
“This is too risky”
Anticipate downsides, and show they are avoidable
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
Undermines change
“This isn’t the right time”
“Let’s study this further”
Use “teachable moments” and case studies
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
Territorial
“Not for MY department”
“MY people won’t use it”
Use Patience
The Pacman Paradigm :The Pacman Paradigm The Ghosts ofCorporate Culture
Use the “big dot moment” to convert the ghost
Forgiveness vs. Permission
Think “defense first”
The Pacman Paradigm :The Pacman Paradigm
The Pacman Paradigm :The Pacman Paradigm Change the View
See THE board the way YOUR board will
Get familiar with the tools
Find a guide
The Pacman Paradigm :The Pacman Paradigm Change the View
See THE board the way YOUR board will
Look for ties to the strategic plan
Solve REAL problems
Anticipate objections
The Pacman Paradigm :The Pacman Paradigm Change the View
Get familiar with the tools
Learn on your own time
Stockpile articles and links
Upgrade your tech!
Be read to Demo!
The Pacman Paradigm :The Pacman Paradigm Change the View
Find a Guide
One who knows the culture
One who knows the language
One who knows the business
The Pacman Paradigm :The Pacman Paradigm The Qualities of a Social Media Advocate
Patient :Patient
Analytical :Analytical
Creative :Creative
Mentoring :Mentoring
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The Pacman Paradigm :The Pacman Paradigm Patient
Analytical
Creative
Mentoring
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