PacMan Lessons for Social Media Advocate

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How to be a Social Media Advocate in Conservative Corporate Cultures : 

How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

How to be a Social Media Advocate in Conservative Corporate Cultures : 

How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or

It’s a dot-eat-dot world : 

It’s a dot-eat-dot world

The Pacman Paradigm : 

The Pacman Paradigm The Lay of the Land There are boundaries There are rules There are objectives Short term (don’t get eaten) Long term (clear the board)

The Pacman Paradigm : 

The Pacman Paradigm What You Must Learn Know where you stand Know the map Bottlenecks Escape Routes Know Thine Enemy !!!!!!!! !!!!!!!!

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture . . . .

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture Attacks “change agents” “This is above your pay grade” “This is not your job” Use “job-helping” tools

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture Attacks the change itself “I don’t want to own this” “This is too risky” Anticipate downsides, and show they are avoidable

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture Undermines change “This isn’t the right time” “Let’s study this further” Use “teachable moments” and case studies

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture Territorial “Not for MY department” “MY people won’t use it” Use Patience

The Pacman Paradigm : 

The Pacman Paradigm The Ghosts ofCorporate Culture Use the “big dot moment” to convert the ghost Forgiveness vs. Permission Think “defense first”

The Pacman Paradigm : 

The Pacman Paradigm

The Pacman Paradigm : 

The Pacman Paradigm Change the View See THE board the way YOUR board will Get familiar with the tools Find a guide

The Pacman Paradigm : 

The Pacman Paradigm Change the View See THE board the way YOUR board will Look for ties to the strategic plan Solve REAL problems Anticipate objections

The Pacman Paradigm : 

The Pacman Paradigm Change the View Get familiar with the tools Learn on your own time Stockpile articles and links Upgrade your tech! Be read to Demo!

The Pacman Paradigm : 

The Pacman Paradigm Change the View Find a Guide One who knows the culture One who knows the language One who knows the business

The Pacman Paradigm : 

The Pacman Paradigm The Qualities of a Social Media Advocate

Patient : 

Patient

Analytical : 

Analytical

Creative : 

Creative

Mentoring : 

Mentoring

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m i b l N e

The Pacman Paradigm : 

The Pacman Paradigm Patient Analytical Creative Mentoring and Nimble P A C M a N

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