Social Media toMake Your Job Easier :Social Media toMake Your Job Easier NIOA Training Conference Nashville, TN August 24, 2009 Ike Pigott


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier What is “Social Media?” What can it do? How can I use it? What is RSS? (and why should I care?) What are tags? (and why should I care?) Tying it all together - workflow


Slide 3:I think I’ll go homeand do some Social Media! I think I’ll go home and watch some Expanded Cable! Social Media to Make Your Job Easier What is “Social Media?”


Slide 4:A class of web services with specific attributes Organization People Freedom Technology + + + What is “Social Media?” Social Media to Make Your Job Easier


Slide 5:Social Media is “word of mouth” with two added dimensions Space T i m e What is “Social Media?” Social Media to Make Your Job Easier


Slide 6:Dynamic for success… once was what you knew then was what you could find now is what your network finds human powered search What is “Social Media?” Social Media to Make Your Job Easier


Slide 7:What is “Social Media?” human powered search Example: research Social Media to Make Your Job Easier


Slide 8:What is “Social Media?” human powered search Example: research Social Media to Make Your Job Easier


Slide 9:the conversations happen anyway What is “Social Media?” Social Media to Make Your Job Easier


Slide 10:What can “Social Media” do? Social Media to Make Your Job Easier The PIO’s work is never done…


Slide 11:What can “Social Media” do? Social Media to Make Your Job Easier …so add these tools to your toolbox.


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Evaluate the networks What can “Social Media” do? Who Why Where What When How How do people join? What are the attributes? What do they share?


Slide 13:Types of use for “Social Media” Social Media to Make Your Job Easier Broadcast Discussion (resource) Monitoring Curation/Aggregation


Slide 14:Types of use for “Social Media” What is RSS? Social Media to Make Your Job Easier Users – DVR for the internet Geeks – WD-40 for information PIOs – Tinkertoys for information management workflow


Slide 15:ReallySimpleSyndication What is RSS? Social Media to Make Your Job Easier RS S


Slide 16:Tags? Social Media to Make Your Job Easier Data descriptions Work across platforms Makes searches easy Makes searches human


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Incoming External Outgoing External Incoming Internal Outgoing Internal External Internal


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Incoming External Outgoing External Incoming Internal Outgoing Internal External Internal Blog monitoring News monitoring TAG monitoring Internal Blog Talking Points Blog-powered newsroom Automated Twitter Talking Points Talking Points


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Look for “hooks” “Export” sites Wordpress Multimedia Supports many RSS feeds Update via e-mail


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Look for “hooks” “Import” sites Twitter A great catch-all Most robust Update via any RSS feed twitterfeed.com


Social Media to Make Your Job Easier :Look for “hooks” Some sites do it all! http://posterous.com Social Media to Make Your Job Easier Tying it all together Facebook @posterous.com Twitter @posterous.com Wordpress @posterous.com


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Outgoing External Incoming Internal Outgoing Internal External Internal Incoming External


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together Widgets Blocks of code that republish an RSS feed Update your main website on the fly


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Tying it all together As long as we’re republishing information… Choose the best of what others are writing and sharing… Publish it back out yourself


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier What is “Social Media?” What can it do? How can I use it? What is RSS? (and why should I care?) What are tags? (and why should I care?) Tying it all together - workflow


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Ike Pigott Positive Position media consulting http://positiveposition.com ike@positiveposition.com (205) 447-4468 @ikepigott


Social Media to Make Your Job Easier :Social Media to Make Your Job Easier Ike Pigott Positive Position media consulting http://positiveposition.com ike@positiveposition.com (205) 447-4468 @ikepigott