palermo valley

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MOBILE 2.0 “ Camino a la convergencia”

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Iken is a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off. Iken solutions awards: iKen Solutions selected by Microsoft to participate in Le Web ´08 as one of the Top 10 innovative startups in the world Winner TIE CANAAN entrepreneur challenge 2008. Iken has been awarded with a direct entry into the Microsoft Startup Accelerator Program 2008 Silver award for “Best Technology Innovation” at the Mobile Content Awards 2008 in London. Iken Solutions www.iitb.ac.in www.sineiitb.org

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MOMO BUENOS AIRES Mobile Monday Buenos Aires es parte de una comunidad global de profesionales de la industria móvil. Esta comunidad abierta tiene como objetivo principal promover la industria móvil fomentando la cooperación e integración entre los diferentes grupos de interés, gente de la industria y sus empresas, proporcionando oportunidades de contactos virtuales y personales.

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MOBILE MONDAY 68 CAPITULOS EN TODO EL MUNDO 1400 VOLUNTARIOS 650 EVENTOS POR AÑO

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6.760.177.421 WORLD POPULATION

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3.3 Billion in Perspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html

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Global mobile content, $150 billion by 2011 Research firm Informa Telecoms and Media predicts that the mobile web heralds a new age: Mobile handset and network technology has now evolved to a point where true mobile web access is possible.

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Lose wallet: report in 26 hours vs lose mobile: report in 68 minutes   60% of married owners won´t share w/spouses (unisys) 68% of teens wont´t allow their parents to see phone contents (wired) 6 out of 10 people sleep with there mobile phone near to there bed (BBDO) 70% use their phone as alarm clock (Nokia) Hyper personal device

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MOBILE 1.0

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A close ecosystem Handset manufacturers Operators Application providers  Close application systems SMS / MMS Wap Operators portals ( on portal ) Wap sites Wap push Not a lot of innovations Ringtones Wallpapers Billing model voice + sms premium Mobile 1.0

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Algo esta cambiando !!! LA WEB ESTA LLEGANDO AL MOVIL

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MOVIL 2.0 Mejorando la experiencia Conociendo al usuario

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Increasing device capabilities

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• sms voice • voip • messaging • presence tools • rss to sms • click to call • mobile search • maps • widgets • media sharing • podcasting • video apps • bluetooth download zones Application mash-ups

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Context relevant - desktop is not a mobile screen! Synchronisation between web & mobile Create compelling user experiences Social interaction (profile & personal media exchange, chat & messaging, status updates) Location - find places as well as people (hyperlocal) User choice vs. operator (walled garden) Things to consider

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MOVIL 2.0

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La oportunidad

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Opportunity Knowing the user User experience High innovation Digital marketing Free No rules Global & Massive services Poor user experience High innovation Mobile marketing Revenue model Carrier dependent Global

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Que esta pasando en el mundo !!!

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DIGITAL MUSIC 90% of the digital music sold in Japan is mobile

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Mobile Advertising The mobile ad market in Japan was over 700 million USD in 2007

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User-Generated Content, the big story of the Internet in 2006, will continue to extend to the mobile space as new applications begin to extend communities to users on the move, and provide further means for mobile users to contribute content whilst on the move. Informa forecasts that the user-generated and communities will be worth US$13.17 billion by 2011. Content user generated

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MOBILE TV Mobile TV penetration in Japan and Korea is over 30%

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El desafío !!!!!

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Uniendo fuerzas Networking & Partnership

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Abrirnos AGENCIAS PUBLICIDAD MARCAS

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Nuestro compromiso

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Muchas gracias !!!! Antonio Peña MOMO BUENOS AIRES antonio.pena@ikensolutions.com