Brand Presentation

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By: rasithuwu (42 month(s) ago)

nice branding strategy....

By: ranjeetkoli (31 month(s) ago)

nice

 

By: himanshu.moveup (43 month(s) ago)

plz allow to download dis ppt.... it is realy very good

By: dayalmba20 (44 month(s) ago)

Hi, It's a very nice presentation, and it's going to be very great if I can get it to my email id. I'm working on some new products and the branding for those products is quite difficult, so I request you to send it to my email id as soon as possible. Regards, Dayal

By: trikhungkhung (44 month(s) ago)

good

By: crazydeepika (46 month(s) ago)

dis presentation is really gud.. can u pls mail dis to my email id..

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Presentation Transcript

BRAND MANAGEMENT : 

BRAND MANAGEMENT Group Members Ankita Rajbhandari Kunal Kumra Nitin Bansal Rahul Gupta Rohit Kumar Vikalp Garg 1/16/2009 1 LUX INDIA

Introduction : 

Introduction Lux soap was launched in India in 1929 Lux is a Brand Under HUL Branded In India as Beauty Soap of Film Stars Present Market Share 17% 1/16/2009 2 LUX INDIA

ORIGIN OF BRAND LUX : 

ORIGIN OF BRAND LUX Introduced as Bathroom soap only Gradually Marketed itself as handwash, shower gel and cream bath soap also Lux Symbolizes Beauty Leela Chitnis was the First Brand Ambassador In1960s, Lux went coloured 1/16/2009 3 LUX INDIA

BRANDING STRATEGY : 

BRANDING STRATEGY Roped in Top Film Star for Advertisements Keep changing to Keep up with Fashion Trends Chocolate Seduction and Aromatic Glow SHAH RUKH KHAN: FIRST INDIAN MALE Endoser 1/16/2009 4 LUX INDIA

PACKAGING : 

PACKAGING 1/16/2009 5 LUX INDIA 1) 75 Years 2) Pricing 3) Brand Says : Beauty is not a color or fragrance…its an attitude 4) Brand Says : Black is Bold

Range Of Products : 

Range Of Products Creamy perfection Marine massage Nutrition boost Rose velvet Lustrous milk shower gel Oil of the orient shower gel Natural moisturizers hand wash Almond oil hand wash 1/16/2009 6 LUX INDIA

TARGET MARKET : 

TARGET MARKET Initially targeted the Upper Middle class Only Targeted women aged between 16-35 Recently entered new markets Introduced Mini Lux to capture Rural Market In 2005,started targeting men also 1/16/2009 7 LUX INDIA

BENEFITS : 

BENEFITS Emotional Benefit It makes you feel like a star It makes u feel Beautiful and confident Functional Benefits Removes Dirt Makes your skin soft and smooth Gives beautiful fragrance Its is reliable and trustworthy 1/16/2009 8 LUX INDIA

Unique Promotion Technique : 

1/16/2009 LUX INDIA 9 Unique Promotion Technique

Some Famous Brand Ambassadors : 

Some Famous Brand Ambassadors Leela Chitnis Hema Malini Sridevi Madhuri Dikshit Juhi Chawla Aishwarya Rai Priyanka Chopra 1/16/2009 10 LUX INDIA

UNIQUE SELLING PROPOSITION : 

UNIQUE SELLING PROPOSITION LUX BRINGS OUT THE STAR IN YOU A DELIGHT TO THE SENSES IT COMES FROM HUL HOUSE GLAMOUR AND BEAUTY 1/16/2009 11 LUX INDIA

ACHIEVEMENTS : 

ACHIEVEMENTS India's Most Trusted Brand 2007 1/16/2009 12 LUX INDIA

PRESENT & FUTURE PLAN : 

PRESENT & FUTURE PLAN PENETRATE IN RURAL SEGMENT INCREASE ITS MARKET SHARE TRAP THE UNTRAPPED CATEGORY 1/16/2009 13 LUX INDIA

Slide 14: 

THANK YOU 1/16/2009 14 LUX INDIA