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The only way to get customers attracted to the brand is through inbound marketing. This could not be achieved through legacy marketing techniques, so the only alternative to get people towards a brand would be inbound marketing or by reaching out to potential clientele.

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slide 1:

The cl oud i s t he mos t opt i mum s ol ut i on t hat pr ovi des t he t ool s and pr oces s es t o cr eat e a s ucces s f ul mar ket i ng campai gn. The onl y way t o get c us t omer s at t r ac t ed t o t he br and i s t hr ough i nbound mar ket i ng. Thi s c oul d not be ac hi eved t hr ough l egac y mar ket i ng t ec hni ques s o t he onl y al t er nat i ve t o get peopl e t owar ds a br and woul d be i nbound mar ket i ng or by r eac hi ng out t o pot ent i al c l i ent el e. The c l oud has paved t he way f or i nbound mar ket i ng wher ei n c ons umer s c an go t o t hei r br and and know what i t has t o s ay and del i ver i n t er ms of s er vi c es pr oduc t s i nf or mat i on or any ot her as pec t . Thi s has made t he whol e ec os ys t em c us t omer - c ent r i c and di gi t al mar ket i ng t eams need t o make t hems el ves known t o a t ar get ed audi enc e and br and mar ket i ng t eams need t o make t hems el ves known t o a t ar get ed audi enc e and br and c ompet i t i on as wel l .

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The mar ket i ng s c enar i o bef or e c l oud c omput i ng ar r i ved was qui t e a t edi ous one. Wi t h var i ous l i mi t at i ons of di s t anc e and t i me i t di d i nc ur a hef t y pr i c e f or mar ket er s who di d s uffer financ i al l os s es as t hey wer e unabl e t o r eac h t he r i ght audi enc e. However t he c l oud has made i t pos s i bl e f or pr of es s i onal s t o pus h t he mes s age ac r os s wi t h t he r i ght s al es pi t c h t hat i s r equi r ed f or t ar get ed mar ket i ng.

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For t he moder n mar ket i ng i ndi vi dual or t eam t he c l oud i s t he mos t opt i mum s ol ut i on t hat pr ovi des t he t ool s and pr oc es s es t o c r eat e a s uc c es s f ul mar ket i ng c ampai gn. Wi t h t he c l oud at t he hel m i t has bec ome ver y eas y f or di gi t al mar ket er s or t he mar ket i ng t eam t o r eac h out t o a gl obal audi enc e. Gone ar e t he days when i ndi vi dual s or t eams have t o go on eac h door s t ep and t el l peopl e about t he pr oduc t or s er vi c e. Your audi enc e c an c onnec t wi t h t he br and on a per s onal l evel . The c l oud has eas ed t he pr oc es s of c ommuni c at i on and c ol l abor at i on. The mi t i gat i on of l oc at i on dependenc y made i t eas i er t o r eac h out t o a gl obal audi enc e. 1. The Wor l d has become s mal l .

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The Pay- as - you- go s t r uc t ur e makes i t eas i er f or mar ket er s t o c r eat e s us t enanc e and gener at e a hi gher ROI . Bus i nes s es c an s c al e up or down bas ed on bus i nes s r equi r ement s or needs . Cl oud c omput i ng vendor s do pr ovi de a pl et hor a of f eat ur es f or mar ket i ng pr of es s i onal s t o pi c k on t hus maki ng i t eas i er t o s c al e dynami c al l y. 2. Lever age a cos t - effect i ve s ol ut i on wi t h t he cl oud.

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Wi t h t he power of t he c l oud mar ket i ng t eams c an c onnec t t he dot s t hr ough a s oc i al s t r at egy t hat i s c oher ent wi t h t he t ec hnol ogy t hat i s depl oyed. Thi s makes i t eas i er f or mar ket er s t o l i s t en t o var i ous mar ket i ng c hannel s . Whi l s t pul l i ng i n i nf or mat i on f r om var i ous c hannel s gi ves mar ket er s t he edge t o anal yz e new t r ends and behavi or s and move f or war ds t owar ds a goal wi t h pos i t i ve r es ul t s 3. Connect t he dot s wi t h Soci al Medi a.

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Wi t h t r adi t i onal mar ket i ng s mal l er bus i nes s es c oul dn t s howc as e t hei r pr oduc t s or s er vi c es on a gl obal l evel . Wi t h t he c l oud i n SMB’ s c an t hr i ve i n a c ompet i t i ve mar ket whi l s t s howc as i ng t hei r pr oduc t s on a gl obal l evel t hr ough t he medi um of webs i t es s oc i al medi a and di gi t al mar ket i ng. 4. Gr eat er bus i nes s oppor t uni t i es f or s mal l er bus i nes s es .

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Cl oud t ec hnol ogy or c l oud s t or age has made i t ext r emel y eas y t o c ol l at e and anal yz e dat a t hr ough var i ous devi c es and pl at f or ms . I n t he f ut ur e t he c l oud wi l l enabl e s mal l er bus i nes s es t o t hr i ve and pr ogr es s t hr ough s mar t er t ool s and pr oc es s es . w w w . i f m e e t s . c o m To Summar i z e

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