How Cloud Computing Is Changing the World : How Cloud Computing Is Changing the World BUS 890: Robin B. Thieu
August 4, 2008 Article Summary : Article Summary A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications
Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion
(Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil)
Security and reliability are big challenges
"There's a whole industry emerging,“
says Marc Benioff, Salesforce.com's CEO Cloud Computing : Cloud Computing A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device.
You tap into that computing power over an Internet connection.
"The cloud is a smart, complex, powerful computing system in the sky that people can just plug into."
Web browser pioneer Marc Andreessen Cloud Users : Cloud Users Starbucks: using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community.
Rapper 50 Cent: using Ning service to set up a custom-designed site for 200,000 fans
The U.S. Olympic Committee: using AT&T services to handle a busy traffic during the games
Individual programmers and users: using Facebook or Amazon’s data centers to run own applications, blogs, data Cloud Structure : Cloud Structure Cloud Benefits:
Cloud = Less Investment
(not own data center, hardware; use outside provider of servers, storage, and bandwidth)
Cloud = Scale
(tens of thousands of server computers)
Cloud = Flexible and Efficiency Chapter 8: Strategies for competing in emerging industries : Chapter 8: Strategies for competing in emerging industries - IBM spend $360
million to build a
- Dell - Google Apps
start at 20cents Microsoft's
AT&T - Google ally IBM &
of Opsware Slide 7: PQ + CQ > IQ
“The World is Flat” – Thomas Friedman References : References Rachael King (2008, 4, 8). How cloud computing is changing the world. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm?chan=top+news_top+news+index_top+story
Steve Hamm (2008, April, 24). Cloud Computing: Eyes on the Skies. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/magazine/content/08_18/b4082059989191.htm
Aaron Ricadela (2007, November 16). Computing Heads for the Clouds. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/nov2007/tc20071116_379585.htm
Andrew Lavallee (2008, August 5). AT&T to be provider of cloud computing. Wall Street Journal. Retrieved August 6, 2008, from http://online.wsj.com/article/SB121790207112112419.html?mod=rss_whats_news_us
Martin LaMonica (2008, March 25). Is cloud computing more than just smoke? Cnet News.com. Retrieved August 6, 2008, from http://news.cnet.com/8301-10784_3-9902616-7.html?hhTest=1