slide 3: What is Guest Blogging
• Guest Blogging is popular but then underuse methodology of
SEO.
• You might have heard from people saying – I am doing a guest
blog post for my website and it is working effectively.
slide 4: But the first question is what Guest Blogging is Let’s know
about guest blogging. This blog will give you all the essential
information.
One may think why should I write an article for others website
generate traffic and rank them in the eye of search engine and
finally help to make money.
Stop right here thinking about such questions
The world of SEO works on gaining credibility in your place by getting
votes from others company website in the form of links. By guest
blogging you are writing obviously for the third party websites but
then it is up to you take account of a link back to your article and get
a link referral traffic from those websites.
slide 5: Best three major methods to find opportunities for
guest posting.
Key search
Known Guest Bloggers
Competitor Analysis
slide 6: How to pitch to Bloggers
Before one pitch to bloggers they must know the target
website well. Here are few tips to target the blogs:
The depth of article – External level in-depth or medium
Type of article – Specific topic a general topic or series o
articles
Target Audience – B2C or B2B
Identify how many blog readers are engaged in terms of
social shares and comments. As this helps to know the
popularity of the blog
Read others guest posts to know the bio of guest authors
slide 7: How to track the efficiency of Guest
Blogging
The 2 main objectives of guest blogging are to get referral traffic
and earn a link. So how can you measure the success
By analyzing your link profile occasionally and boosting
the rank of the linked page once earning the link.
In Google Analytics the referral traffic can be easily
measured
slide 8: Conclusion
Guest posting is clearly the best way to form your
credibility in the market by earning relevant traffic and
valuable link. Globally people know the success stories of
guest blogging. Now enjoy the benefits of guest blogging
as having learned the process of guest blogging. So do
not wait now start your guest posting today.
slide 9: Content Designed
By
IDMI