Presentation Transcript
Slide 3:Alex West Experienced Marketing
Marketing Director :Marketing Director
Slide 5:Weil by Spring - Brand Intro
Complete new brand identity
Cohesive graphics across; Packaging, POS, PR, web, advertising
Each piece incorporates and included the Weil philosophy statement
Brand Management :Brand Management
Slide 7:P&G Oral Care & Health
Grow core youth-focused products for Oral-B, Crest, and Braun brands.
Introduced a series of toy and entertainment property licenses and film tie-ins across product, package and promotions.
Licensed Products Manager :Licensed Products Manager
Slide 9:Playskool Licensed Brands
Develop Arthur and Barney toys based on TV and book series.
Expanded Hasbro’s existing toy platforms (Play-Doh, Weebles and feature plush) to maximize exposure and profit.
Slide 10:Senior Brand Manager
Slide 11:Revlon Fragrances
Grow and improve Revlon Classic fragrances such as Charlie and Ciara.
Introduced new franchise with youth market with fragrance, fraganced nail enamel, and flavored lip products.
Slide 12:Brand Manager
Slide 13:Hanes and L’eggs hosiery
Grow in a declining market.
Sustain share despite slowing demand with new products
Develop new and logical products such as body shaping.
Slide 14: Retail & Channel Experience
Slide 15:Experience in every channel
Brand launches and channel management experience in;
Food/Drug/Mass
Department/Specialty
Club
Online
Slide 16:Alex West Experienced Marketing