alex west video resume

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Slide 3: 

Alex West Experienced Marketing

Marketing Director : 

Marketing Director

Slide 5: 

Weil by Spring - Brand Intro Complete new brand identity Cohesive graphics across; Packaging, POS, PR, web, advertising Each piece incorporates and included the Weil philosophy statement

Brand Management : 

Brand Management

Slide 7: 

P&G Oral Care & Health Grow core youth-focused products for Oral-B, Crest, and Braun brands. Introduced a series of toy and entertainment property licenses and film tie-ins across product, package and promotions.

Licensed Products Manager : 

Licensed Products Manager

Slide 9: 

Playskool Licensed Brands Develop Arthur and Barney toys based on TV and book series. Expanded Hasbro’s existing toy platforms (Play-Doh, Weebles and feature plush) to maximize exposure and profit.

Slide 10: 

Senior Brand Manager

Slide 11: 

Revlon Fragrances Grow and improve Revlon Classic fragrances such as Charlie and Ciara. Introduced new franchise with youth market with fragrance, fraganced nail enamel, and flavored lip products.

Slide 12: 

Brand Manager

Slide 13: 

Hanes and L’eggs hosiery Grow in a declining market. Sustain share despite slowing demand with new products Develop new and logical products such as body shaping.

Slide 14: 

Retail & Channel Experience

Slide 15: 

Experience in every channel Brand launches and channel management experience in; Food/Drug/Mass Department/Specialty Club Online

Slide 16: 

Alex West Experienced Marketing