Nature of E-Commerces

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Slide 1:

The eCommerce Movement ¤ Informational ¤ Transactional

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Major Components of eCommerce Web based Client Server system (Web server and web client) Internet network (TCP/IP based network systems, Internet, Intranet) Network Security (Web sever support SSKL, web client supports HTTPs, Firewall) Secured online Payment Processing (SET, eCash , DigiCash , CyberCash ) Web to database linking and integration For ms and programs handling online ordering and online payment

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Functions of eCommerce E-Marketing i ) Advertising on the Internet ii) E-branding b) E-Tailing i ) Selling product and services on the web store ii) Web storefront product exhibition iii) Online ordering c) E-Payment Processing i ) Collect and process payment over the Internet ii) Web based payment methods iii) Credit card, Smart card, eCash , CyberCoin iv) Shopper’s account payment support: E-wallet v) Shopping and paying supports: Shopping Cart E-Service i ) Web-based technical supports ii) Web-based product supports iii) Web-based customer service iv) Web-based order and shipping tracking

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Advantages of eCommerce Advertising done on the web allows small firm’s promotional message out to potential customers in every country in the world. A firm can use eCommerce to reach narrow market segments that are geographically scattered. It is particularly useful in gathering people who share a common interest that becomes an ideal target markets for specific types of products or services. A business can reduce the costs of handling sales inquiries, providing price quotes, and determining product availability by using eCommerce in its sales support and order-taking processes. It increases purchases opportunities for the buyer. It increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions. It provides buyers with a wider range of choices that traditional commerce, since they can consider many different products and services from a variety of sellers. Products, such as software, audio clips, or images, can be delivered through the Internet, which reduces the time buyers must wait to begin enjoying their purchases. Managers can get a much better understanding of the real value drivers in the business. It is easier to enter new export markets, making activities possible that cannot be supported by the local or national market. Businesses are better able to reach or combine markets across border, making national borders less of a barrier. Business relationships can change by connecting businesses that were not directly connected on the pre-Internet supply chain.

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Advantages of eCommerce to Society It enables individuals and business organizations to conduct business anywhere and anytime. It allows some of the merchandises to be sold at lower price thus attracting buyers from various strata of society. It encourages global business contact thus closing in the gap between countries and among people of varied cultures. It allows delivery of products and services quickly thus releasing valuable time and efforts to other productive means. It unleashes human creativity and entrepreneurial potentials thus resulting to new and innovative business options. It opens the door for “connectivity” in technologies and amongst people thus resulting to the development of nations and the citizenry as a whole.

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Disadvantages of eCommerce Underlying technologies of eCommerce are changing so rapidly. Many firms have had trouble recruiting and retaining employees with technological, design, and business process skills needed to create an effective eCommerce presence. Another problem facing firms that want to do business on the Internet is the difficulty of integrating existing database and transactions-processing software designed for traditional commerce onto the software that enables eCommerce . Some consumers are still fearful of sending their credit card numbers over the Internet Other consumers are simply resistant to change and are uncomfortable viewing merchandise on a computer screen rather than in person.

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Limitations of eCommerce The lack of system security, reliability standards and some communication protocols Lack of telecommunication bandwidth Software development tools are still evolving and changing rapidly Difficulty in integrating the Internet and eCommerce software with existing applications and databases Vendors may need special web servers and other infrastructures, in addition to the network servers Some eCommerce software may be incompatible with some operating systems or other components For some business organizations, it may require business process reengineering, which could be costly and prohibitive

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eCommerce Infrastructure Clients and partners, using computers, telephones, etc., can connect to the Internet through dial-up lines to the public switched telephone network (PSTN). Through the PSTN Internet Service Providers (ISPs) can be reached. The ISPs can also be reached through dedicated lines that generally offer higher bit-rates, such as digital subscriber lines (DSLs), as well as T1, T4 and other links. Connections can also be established from LANs, routers, hubs and PBX and other switches on the Customer Premises, i.e. the premises of the clients, partners, etc. In addition to the plain old telephone system (POTS) other operators offer connections to the Internet. These include cable television operators, electric power companies, etc.

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Fulfillment of eCommerce In the world of eCommerce , fulfillment of the promises of the sellers to their buyers is an aspect that has to be fully served to address the matter of consumer satisfaction.

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Intermediaries in eCommerce Intermediaries are companies that stand between the communicating parties and assist or add value to the exchange by facilitating the production, selection, delivering, or presentation of information. Intermediaries include those parties that are involved in between the online buyers and sellers. Intermediaries on the other hand, are more of downstream groups of business organizations that facilitate the flow of goods and services from parties doing business online to its clients usually in the form of B2C transaction.

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