logging in or signing up How to Maximize ROI in a Mobile World iKC Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 360 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 20, 2012 This Presentation is Public Favorites: 2 Presentation Description How to Maximize ROI in a Mobile World? Room A - 3 Presentation by Shaun Williams from RadeEccles Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: How to Maximize ROI in a Mobile WorldPowerPoint Presentation: Keys to success in the mobile marketplace Allocate your budget effectively Engage the right talent Emphasize value, user experience, quality Maintain and support your app regularly Measure and improve continuouslyPowerPoint Presentation: Allocate your budget effectively Understand your needs, objectives & market forces likely to influence ROI Allocate dollars where the chance of success is greatestPowerPoint Presentation: Driving forces in the mobile marketplace Business Solutions + Device stability & reliability + Secure computing + Ease of use and vendor support Monetization & Brand Extension + Device penetration + Distribution channels + User experiencePowerPoint Presentation: Primary concerns for mobile business solutions Device stability & reliability + 600,000 tech support calls + Operators ’ retail operations, returns & repairs > $2B + 2X failure of Android vs. iOSPowerPoint Presentation: Primary concerns for mobile business solutions Secure computing + Android Malware 4X between 2011-2012 + 34 of 37 Malware families designed to steal $$PowerPoint Presentation: Primary concerns for mobile business solutions Ease of use and vendor supportPowerPoint Presentation: Primary concerns for monetization Device penetration + 365M iOS devices sold thru Q1 2012 + 300M Android devices sold thru Q1 2012PowerPoint Presentation: Primary concerns for monetization Software fragmentation + 80% of iOS devices running most current OS version + 5% of Android devices running most current OS version The majority (65%) of Android devices are running version 2.3 (Gingerbread) despite being two major releases behindPowerPoint Presentation: Primary concerns for monetization Hardware fragmentationPowerPoint Presentation: Primary concerns for monetization Distribution channel fragmentation + Apple has one distribution channel (iTunes store) + Various levels of payment processing systems + Reaches >100 countriesPowerPoint Presentation: Primary concerns for monetization Distribution channel fragmentation + Android has many competing app stores + Solid, easy-to-use payment processing infrastructure + Varying degrees of global reachPowerPoint Presentation: Primary concerns for monetization User experience + Visual appeal + Mobile design + Quality + SupportPowerPoint Presentation: Allocating budget for greatest success For business solutions: + Implement solutions on business-grade hardware + Facilitates data security + Reduces total cost of ownership (TCO)PowerPoint Presentation: Allocating budget for greatest success For monetization and brand extension: + Target platforms with best device penetration + Target platforms with lowest cost of entryPowerPoint Presentation: Engaging the right talent Successful apps need: + Developers + Designers + SupportPowerPoint Presentation: Emphasizing value Ensure your app: + Has relevant, usable functionality, meaningful function + Is developed with industry standard methodologiesPowerPoint Presentation: Maintenance and support Customer support Maintenance releases Bug fixesPowerPoint Presentation: Measuring ROI Metrics collection + Standard and custom metrics + Quantify what is successful ROI + Underlying metrics code provides measurementPowerPoint Presentation: How to Maximize ROI in a Mobile World You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.