logging in or signing up How to Maximize ROI in a Mobile World iKC Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 401 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 20, 2012 This Presentation is Public Favorites: 2 Presentation Description How to Maximize ROI in a Mobile World? Room A - 3 Presentation by Shaun Williams from RadeEccles Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: How to Maximize ROI in a Mobile World PowerPoint Presentation: Keys to success in the mobile marketplace Allocate your budget effectively Engage the right talent Emphasize value, user experience, quality Maintain and support your app regularly Measure and improve continuously PowerPoint Presentation: Allocate your budget effectively Understand your needs, objectives & market forces likely to influence ROI Allocate dollars where the chance of success is greatest PowerPoint Presentation: Driving forces in the mobile marketplace Business Solutions + Device stability & reliability + Secure computing + Ease of use and vendor support Monetization & Brand Extension + Device penetration + Distribution channels + User experience PowerPoint Presentation: Primary concerns for mobile business solutions Device stability & reliability + 600,000 tech support calls + Operators ’ retail operations, returns & repairs > $2B + 2X failure of Android vs. iOS PowerPoint Presentation: Primary concerns for mobile business solutions Secure computing + Android Malware 4X between 2011-2012 + 34 of 37 Malware families designed to steal $$ PowerPoint Presentation: Primary concerns for mobile business solutions Ease of use and vendor support PowerPoint Presentation: Primary concerns for monetization Device penetration + 365M iOS devices sold thru Q1 2012 + 300M Android devices sold thru Q1 2012 PowerPoint Presentation: Primary concerns for monetization Software fragmentation + 80% of iOS devices running most current OS version + 5% of Android devices running most current OS version The majority (65%) of Android devices are running version 2.3 (Gingerbread) despite being two major releases behind PowerPoint Presentation: Primary concerns for monetization Hardware fragmentation PowerPoint Presentation: Primary concerns for monetization Distribution channel fragmentation + Apple has one distribution channel (iTunes store) + Various levels of payment processing systems + Reaches >100 countries PowerPoint Presentation: Primary concerns for monetization Distribution channel fragmentation + Android has many competing app stores + Solid, easy-to-use payment processing infrastructure + Varying degrees of global reach PowerPoint Presentation: Primary concerns for monetization User experience + Visual appeal + Mobile design + Quality + Support PowerPoint Presentation: Allocating budget for greatest success For business solutions: + Implement solutions on business-grade hardware + Facilitates data security + Reduces total cost of ownership (TCO) PowerPoint Presentation: Allocating budget for greatest success For monetization and brand extension: + Target platforms with best device penetration + Target platforms with lowest cost of entry PowerPoint Presentation: Engaging the right talent Successful apps need: + Developers + Designers + Support PowerPoint Presentation: Emphasizing value Ensure your app: + Has relevant, usable functionality, meaningful function + Is developed with industry standard methodologies PowerPoint Presentation: Maintenance and support Customer support Maintenance releases Bug fixes PowerPoint Presentation: Measuring ROI Metrics collection + Standard and custom metrics + Quantify what is successful ROI + Underlying metrics code provides measurement PowerPoint Presentation: How to Maximize ROI in a Mobile World You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.