Hypermedia SMS Solutions - May12 2011


Presentation Description

Hypermedia's SMS solutions boast an intuitive User Interface that turns the art of creating and sending advanced Marketing Campaigns into a simple and easy task. *Did You Know that having your own CPE SMS server gateway gives you independency and full control over the information flow so you can create, manage and deploy your own services and campaigns anytime and anywhere? HyperMessaging™ - Vertical SMS messaging business applications. Bulk SMS for marketing and mass communications. Check out:http//:www.hyperms.com


Presentation Transcript

SMS Solutions:

Eli Keren , VP Marketing and Sales SMS Solutions


About Hypermedia SMS marketing overview Hypermedia SMS solutions Customer business cases Agenda 2

About Hypermedia:

Provider of innovative Mobile Network Access solutions , based on HyperGateway ™ platform Voice SMS messaging Business applications Customers in more then 70 countries Corporate Governmental Network of partners and OEMs Founded in 2002, HQ in Israel About Hypermedia 3

Hypermedia Market Presence:

South Africa USA Mexico El Salvador Chile Argentina Guatemala Germany Romania Israel Portugal Norway Netherlands Ukraine Spain France Macedonia Czech Switzerland Canada Ireland Colombia Nicaragua Serbia Australia Uruguay Taiwan Sweden New Zealand Italy Belgium Bahamas Jamaica Iceland Senegal Venezuela Serving customers in more than 70 countries worldwide Russia Mozambique Cameroon Peru Montenegro China Poland Indonesia Paragua y Morocco Hungary Mali Denmark United Kingdom India Singapore Kenya Ivory Coast Japan Ecuador Bolivia Nigeria Nepal South Korea Thailand Hypermedia Market Presence 4 Brazil

Mobile Solution Platform - Key features:

Two size chassis: 3U & 6U Modular Scalable Integration ready Redundancy support Resiliency Web management and control Mobile Solution Platform - Key features 5

Business Enablement Applications:

HyperMessaging ™ - Vertical SMS messaging business applications. Bulk SMS for marketing and mass communications HyperConnect ™ - CallBack / Call Through via WEB-SMS. HyperMobile for mobile end users HyperOffice™ – IP-PBX on board, Call Centers , Billing, Voice recording, call center support for push dialing and more.. HyperMobile ™ – client based mobile applications (Apple App Store..) Integrated Open PC-Server Business Enablement Applications 6

SMS marketing:

SMS marketing 7

SMS Marketing:

SMS - the fastest growing communication media world wide 2.3 Trillion SMS were sent in 2010 Clear advantages in marketing Inexpensive (cheaper than voice) Large quantities in small period of time Not stopped as SPAM – SMS is read as it arrives Generates impulse response Not intrusive as a solicitation phone call IMR – Interactive Message Response SMS Marketing 8

Sending SMS in Large Volume:

Sending SMS in Large Volume Through SMS Aggregator Subcontractor who buys large volumes (5M >>>) of SMS and resells in smaller quantities to customers Aggregator connected directly to the cellular company core network ( SMSc ) with a IP connection Using CPE Hardware- SMS Gateway Trough your own hardware Large SMS volumes sent directly to cellular operators wirelessly 9

SMS Aggregator vs. In-house Gateway:

SMS Aggregator vs. In-house Gateway 10 SMS Aggregator In –house SMS Gateway Privacy & security of data   IMR   Ability to work with several cellular operators   Build your own services and interactive campaigns   Price Cheap for very large quantities Small quantities-same as aggregator. Mid quantities - cheaper R ate of sending High Lower

SMS Aggregator vs. In-house Gateway:

SMPP SMPP SMPP/HTTP/API/ Campr SMPP/HTTP/API GSM/3G/CDMA RUIM HTTP Mobile operator SMSC SMS aggregator SMS Reseller End User SMS Aggregator vs. In-house Gateway

Target Vertical Markets for SMS Usage:

Marketing /sales and promotions eFinance – secure transactions in eBanking Security and Authentication – 2-3 factor authentication for Web and Physical access Transportation – secure transport and IMR Call centers Health – secure auto medical data and medication notices Fund raising and NPO’s – small donations and information Vending machines and automatic sales – charge of sale to SP bill Political voting Surveys Target Vertical Markets for SMS Usage

Hypermedia sms solutions:

Hypermedia sms solutions 13

Messaging Platform Key Features:

4 to 12 GSM – SMS Ports 3U 8 to 32 GSM – SMS Ports 6U Two way SMS Master Slave Topology Centralized SMS management SIM server - Centralized SIM management Advanced LCR & Routing Groups Open platform for integrated SW HW solution An easy-to-use API which enables third party apps. Seamless integration using: SMPP and HTTP GSM worldwide use (850/1900- 900/1800) WEB management and control Messaging Platform Key Features 14


Topology 15 Bi-directional SMS messages (send/receive) Proprietary campaigns application Developers’ API SMPP or HTTP integration 3rd party SMS application support

Messaging Interfaces:

Messaging Interfaces 16 SMPP (Short Message Peer-to-Peer) – Industry standard protocol Fast and efficient for high volume exchange over TCP/IP HTTP Provides flexibility and simplicity Help developers efficiently add SMS functionality to any project Developer API Enables development of 3rd party applications that utilize Hypermedia messaging. Platform independent (based on a text protocol over TCP) Only requires that the application have access to TCP/IP sockets. SMS Campaigner Targeted at creating advanced SMS campaigns for enterprises and service providers Supports creating and sending SMS campaigns; billing, alerts, advertisements, scheduling.

Log and Status:

Log and Status 17


Scheduler 18

Hypermedia Competitive Advantages:

Throughput Largest port granularity in the industry (N+32 in M/S and up..) Highest number of SMS sent from a single systems (300K in 24h) Customer install base Largest install base in SMS Gateways Top global account customers Flexibility and modularity Built in Campaigner application with IMR capabilities Upgrade GSM voice Gateways to be used as SMS Gateways Expand solution with SMS service applications HyperGateway can include IP-PBX and call center SIM server capable Hypermedia Competitive Advantages 19

Customer case studies:

Customer case studies 20

Application: Two-factor authentication :

Application: Two-factor authentication 21 Customer US Social Security Description Social Security user accessing the SS website for services is required to enter user name and unique ID number. Once initial credentials are entered, a One Time Password (OTP) is generated through SMS text message for added security. Sent every time the user tries to access the web. Benefits Data privacy. Database not shared with cellular operator. Security. Two factor authentication ensures the service and funds are provide to the right person. Operations are steam lined and better service provided.

Application: Loan sales & debt collection:

Application: Loan sales & debt collection 22 Customer Secure that Loan (UK) - the fastest growing consumer loan company in the UK Description An SMS is sent to target audience with an attractive interest rate loan, requesting a quick to secure the loan at favorable rates. Collection reminder also conducted through messaging, boasting the lowest default rate in the UK. Benefits Competitive edge through faster sales process and better profitability. Security – The company secured database is not shared with the service provider and/or SMSC. Improved customer service with lower operational costs.

Application: Small quantity SMS campaigns:

Application: Small quantity SMS campaigns 23 Customer SMS Corporativo Description Small company selling small packages for SMS campaigns predominantly to Spanish speaking countries. Offer services to SMB’s requiring infrequent SMS campaigns Benefits Can offer better priced campaigns than through SMSCs.

Customer – Fund raising and health information :

Customer – Fund raising and health information 24 Customer Foundation for Crohn’s disease & Ulcerative Colitis Description The foundation sends SMS message to potential donors Average donor pledges $5 – $25 and confirms payment via return SMS. System also used for notifying members on new medications, medical information, conferences and events Benefits Outreach to a wide audience of small donation donors. Cost effective telemarketing solution. ROI of less than one month. Security – privacy of donors and patients not shared with the service provider and or SMSC.

Application: eCommerce & political campaigns:

Application: eCommerce & political campaigns 25 Customer Tedexis - offers mobile marketing solutions, political surveys. Implements multiple applications, connected through the HyperGateway Description Inform about discount sales and specific promotions. Send events invitations. Communicate launch of new products and services. Send tips and recommendations related to the advertised products. Benefits Quick and effective mass marketing tool compared to other forms of marketing. Security – end user list and contact details are protected and not shared

Application: Transportation:

Application: Transportation 26 Customer A London-based taxi and limousine with over one thousand vehicles Description Customer ordering a taxi receives SMS message with ETA, name of driver and number of cab. When passenger gets in to the cab - responds with return SMS (IMR) to confirm that pick up has been completed. Benefits Improved customer service. Improved operational efficiency of dispatching and management over fleet.

Summary – Messaging Solutions:

Hypermedia provides field-proven messaging solution implemented in a range of industries. Multiple business benefits Better customer service Improved operational efficiency Enhanced marketing & sales outreach Superior data protection and security Key technological advantages Maximum flexibility Highest SMS Gateway throughput Summary – Messaging Solutions 27

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