etisala academy - mobile learning solution

Etisalat Academy: 

Etisalat Academy Innovation for Growth Client Presentation Team 4: Evovlers NahlaOrfy , Heather Kanabe , Kishan Chandnani MalefaneMocoancoeng , Orville D’Souza ,

Slide 2: 

August 9, 2011 2 In order meet the 80/20 objective two key issues must be addressed. Key Issues Servicing Low-Margin Markets Servicing Etisalat Group’s Needs

Slide 3: 

August 9, 2011 3 Mobile learning can be characterized by its unique portability and interactivity found in a range of devises positioned in a growing market. The ability to learn independently of place and time, facilitated by a range of mobile devices Mobile Learning Characteristics Omnipresent Bite sized On demand Typically blended Collaborative/ Social Can be location dependent Devices Used Penetration UAE Mobile market has reached over 11 million mobile users UAE Mobile penetration rate of 200% UAE top in global network readiness – LTE/ FibreOptics Source: http://www.emirates247.com/news/uae-has-11m-mobile-phone-users-2011-05-18-1.394377

Slide 4: 

August 9, 2011 4 XXX

Slide 5: 

August 9, 2011 5 Capabilities of the Academy and partners may facilitate new innovation opportunities inside its core business. Technological Capabilities Life Long Learning Complex Work Environments Mobility of Workforce Need for Differentiation Aligning with Etisalat Group High Mobile Penetration Fierce Competition Global Workforces: Reach Increased Cost Pressures Mobile Learning

Slide 6: 

August 9, 2011 6 The Academy partners with IC to provide mobile content and training for Etisalat employees, in order to integrate with the Group and penetrate new markets. Business Unit Mobile Hybrid App Mobile Website Etisalat Academy - Blended Learning Options -Interactive Training Modules/ Simulations - Assessments & Reporting - Performance Support - Capture Trainee Behaviour - Augmented Reality - Downloadable Training Objects Internal Communications - Corporate Announcements - Employee Surveys - Meetings & Events - File Sharing - Provide time-sensitive information - File Sharing - Latest Products & Services Why IC? Same Audience Shared Resources Complementary Content Development Tapping the heart beat of Etisalat Group Defining the Offering

Slide 7: 

August 9, 2011 7 Etisalat has already developed a strong relationship with Blackboard to provide mobile solutions for local Universities. 3G Data Package Black Board Mobile Learn

Slide 8: 

August 9, 2011 8 A phased approach to developing the mLearning strategy will allow for continuous innovation. Value Over Time Phase 4 Interactive Modules Simulations Offline Interactivity Personal Trainers Augmented Reality Phase 3 Serve Subsidiaries Blended Learning Assessments & Reporting Performance Support Phase 2 Design Prototype Development 100 Sample Test Simple Content Phase 1 IC Partnership Design Partner Assessment Content Strategy Phase 5 B2B Sales Channel New Solutions 3 months 1 year 2 years 3 years 4 years Time Value Internal Market External Market

Slide 9: 

August 9, 2011 9 The result of long term strategic vision will be exponentially growth in value over time. Building Value Over Time STRATEGIC ALIGNMENT WITH ETISALAT SHARED RISK SAVE MONEY LEVERAGE CONTENT EMPLOYEE DEMAND INSIGHT SUPPORT LEARNING LEARNING COMMUNITY REACHING UNDERSERVED MARKETS MOBILE KNOWLEDGE EXPERTISE IMBEDED IN ETISALAT CULTURE LEADING CHANGE INNOVATIVE CONTENT NEW REVENUE SOURCES DIVERSIFIED SERVICE PORTFOLIOS MARKET LEADER Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Long Term Vision: Strategic Driver for Etisalat Group

Slide 10: 

August 9, 2011 10 Phase Goals Etisalat Internal Communications Blackboard through Etisalat Endorsement from upper management Conduct needs assessment Assess partner capabilities Assess good content availability Develop a shared strategy Design a plan to include complementary content assets Steering Committees from IC, HR, Academy Internal IT Project Management External Project Management Phase 1 involves internal assessment of capabilities and development of shared strategy between IC and Etisalat Academy. Capabilities Partnerships

Slide 11: 

August 9, 2011 11 Etisalat Internal Communications Blackboard through Etisalat Training faculty Mobile Based Corporate Training Information Delivery Content Development Technology Handling (Mobile Authoring Tools) Internal Marketing Phase 2 and 3 involve the creation of content for testing and initial application launch to internal employees. Design platform according to shared needs Assess relevant training assets to repurpose Create prototype Development of initial application for short launch Acquisition by HR of initial 100 licences for employee sample test Phase Goals Capabilities Partnerships

Slide 12: 

August 9, 2011 12 The following principles may direct the selection of training for Etisalat . Content Best Suited for Mobile Learning

Slide 13: 

August 9, 2011 13 Phase 2 and 3 may include the following training formats over two years. Hence, for Phase 2 and 3 we suggest: Internal Communication (IC): Newsletters, Updates, Products & Services Compliance Trainings Complementary IC and Academy content Shorter formal learning topics Expert Audio/Videos, Podcasts Quizzes/Assessments Blended learning assets Performance Support Job-aids, checklists, data Look-up Quick reference solutions Motivational audio and quick tips Access to social learning (micro-messaging platforms) Micro Courses Audio/Video Objects mBooks Collaborative Communication

Slide 14: 

August 9, 2011 14 The cost structure for mLearning is dependent on licences, platforms and content choices. Cost Structure - Year 1: Cost elements included in mLearning : $30,000 - $300,000* Elements Cost Structure Mobile App Fee (100 + unlimited licences) $5000 + $ 17500 = $22500 Mobile Learning Authoring Software $6500 - $4000 Mobile Learning Devices (Blackberry) $150 - $300/employee* Data Plans $25 - $40/ person/month* Content Development $3000 - $15000 at $100/hour *Subject to the number of employees with mobiles and existing data plans from 9000

Slide 15: 

August 9, 2011 15 Survey results of members that have implemented mLearning indicate the extent to which they believe it has helped or hurt their organisations. Based on 940 Corporate Responses (2007) Source: Guild 360 Report - Mobile learning

Slide 16: 

August 9, 2011 16 The following are existing samples of possible content innovations for the Academy in Phase 4.

Slide 17: 

August 9, 2011 17 Phase 5 involves leveraging content and application developments for external clientele. Etisalat Academy Mobiles/ Tablets M-App Corporate Client Client employee Client employee Client employee Client employee M -course/ Information/ PPT Student Helpline APP Fee Learning Objects Subscription Fee App download charges Yearly subscription fee per person per module Premium fee charges for customised content Business Model: External Clientele

Slide 18: 

August 9, 2011 18 Etisalat Academy must perform a 360 ° scanof t he organization to successfully carrying out the implementation. Creation of Business Case Project Budgeting Listing cost projections Finance Human Resources Marketing/ IC Project Operations IT Developing necessary standards and procedures Acquiring project based expertise Developing and conducting skill assessment program Internal marketing campaign Communication with stakeholders/end users Brand Management Selection and development of content Assess proposals and vendors Implementing change strategy Integration of technology Creating m-learning platform governance (privacy, auditing, backup standards, etc.) Planning and maintenance of network infrastructure

Slide 19: 

August 9, 2011 19 Complex relationships exist between tasks involved in implementation. Source: http://www.mobilelearningedge.com/wp-content/uploads/2011/06/mlearning-road-map.pdf

Slide 20: 

Evolving Technology Not everyone is best served by electronic instruction. Availability of Initial Capital Investments Demonstrating a measurable level of effectiveness and return Appropriate and interactive content development Utilizing the full potential of new technologies Selecting and integrating various partners (technology, c ontent, services) Lack of technological know-how (learners) Data serialization for complex content (refactoring) Security Issues August 9, 2011 20 Risks are inherent to building a successful mLearning initiative. Risks Analysis

Slide 21: 

August 9, 2011 21 mLearning provides unique values to a diverse set of stakeholders. Learners: Education on the move Just in Time Learning On Demand Learning Performance Supprt Continuous Training/ Assessment Collaborative learning/ Communities Etisalat Academy: Entry into next generation training Becoming a strategy Driver Integrating with Etisalat (80/20) Low Cost Solution Increased Reach Reusable and Flexible learning objects Branding Etisalat Group/External Corps.: Timely/ Continuous Training Reduction of costs Developing work force Increased productivity and profitability Measurable effectiveness & efficiency C apture new market opportunities Culture-building strategy Partners: Utilization of Learning Objects Enhanced reach and visibility Increased Profitability Brand Recognition Potential future prospects Value Proposition

Slide 22: 

August 9, 2011 22 The time for action is now! When the rate of change outside exceeds the rate of change inside, the end is in sight… Jack Welch Survivors must write new agendas while they still have desks to write on… Jay Cross The door mat says it all… It is time to enter!