logging in or signing up Domino's update hugh hughq Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 22 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: August 11, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Online Digital Update : Online Digital U pdate Ciaran Norris – Head of Digital Mindshare Hugh Quigley – Digital Specialist TV3 GroupAgenda : Agenda Media Consumption Online Market Mobile Market Age profile Online IAB spends Online options Digital and TV TV3.ie updateMedia Consumption: Media Consumption 2hrs 49m 2hrs 44m 2hrs 0hrs 37m REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+The Web’s Going Mobile: The Web’s Going Mobile REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+Slide 5: Who’s Online 1.65 m internet connections Broadband is now @ 98% of internet subs Narrow band (dial up) is declining Average speed is now between 3-7mb Mobile broadband is the fastest growing 50 % of mobile owners have a smart phone 3,042,642 Irish people have access to the internet * June 2010 ITUMobile Market: Mobile Market 120% Irish Mobile PenetrationMobile Market: Mobile Market Apple is not the only fruitMobile Usage: Mobile UsageThe Irish Internet Audience (000s): The Irish Internet Audience (000s) Source: comScore Feb ’11/ comreg 000s Internet maturing as a medium with less dramatic growth of 10% in last year 70% internet penetration (mainly broadband) Average 25.4 mins per visitThe Irish Internet Audience: The Irish Internet Audience 10 The Internet in Ireland, unsurprisingly, is: More upmarket More urban Younger Source: TGISlide 11: Digital Ads spends for 2010 - IAB € 110 M totalOnline options : Online options Direct Response Engagement Brand reappraisal Act now Generate Leads & Sales Build emotional connection and consideration Rich media formats Takeovers VoD Sponsorship Advertorials Mobile Standard Formats Ad Networks Low cost/ high reach sites Smart technology SearchDigital and TV – why it works : Digital and TV – why it works Source: Hawthorne Direct, 2009 TV Drives SearchDigital and TV – why it works : Digital and TV – why it works Source: Research by Unilever, Mindshare, Google & Metrixlab , 2009 Search Increases Branding Effectiveness Efficiency of impacting on brand value +9% +3% +10%Digital and TV – why it works : Search Increases Branding Effectiveness Digital and TV – why it works Source: Atlas Institute, Engagement Mapping 2008 Exposure GroupTV3.ie: TV3.ie Current stats VOD Social MediaTV3.ie Key stats : TV3.ie Key stats 700,000 UU a month – Sept- Dec spikes to over 1.2 m per month Over 5 million PIPM – Sept – Dec spikes with a 40 % increase in PIPM 56:44 Female to Male Ratio 65% 25-54yrs 24% 15-24yrs Over 700k streams a month 1.2 million video ads a month 180,000 Facebook friends Twice monthly newsletter to 40,000 usersTV3.ie Growth for 2010- : Key Site Metrics (Jan – Dec 2010) 4.8m Unique Users (up 61% yoy) 45.7m page views (up 48% yoy) 137m ad impressions (11m per month) Industry leading average time on site 15.35min (up 26% yoy) TV3.ie Growth for 2010-Growth 2011 vs 2010: Growth 2011 vs 2010 Increase H2 on H1 2010 H1 2011 increase on H1 2010 Visits 73% 57% UU 71% 63% Pages 42% 52% Video plays 68% 26%VOD : VODtv3.ie usage by hour : Usage mirrors TV Top video plays driven by on-air content Top Video Plays – Sept – Dec 2010 1 X Factor Live 2 X Factor Results 3 Coronation Street 4 Emmerdale 5 The Apprentice 6 Ireland AM 7 Xposé 8 News 9 Take Me Out 10 Midday t v3.ie usage by hourSocial Media : Social Media Over 180,000 fans across Facebook and Twitter Key Shows have pages Xposé Ireland AM X factor I’m a Celebrity Come Dine with Me These pages are used to interact and engage with the audience Key shows have dedicated followers that consistently engage with the shows through comments and polls and competitionSocial Media : Social MediaThank you for your time: Thank you for your time You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Domino's update hugh hughq Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 22 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: August 11, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Online Digital Update : Online Digital U pdate Ciaran Norris – Head of Digital Mindshare Hugh Quigley – Digital Specialist TV3 GroupAgenda : Agenda Media Consumption Online Market Mobile Market Age profile Online IAB spends Online options Digital and TV TV3.ie updateMedia Consumption: Media Consumption 2hrs 49m 2hrs 44m 2hrs 0hrs 37m REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+The Web’s Going Mobile: The Web’s Going Mobile REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+Slide 5: Who’s Online 1.65 m internet connections Broadband is now @ 98% of internet subs Narrow band (dial up) is declining Average speed is now between 3-7mb Mobile broadband is the fastest growing 50 % of mobile owners have a smart phone 3,042,642 Irish people have access to the internet * June 2010 ITUMobile Market: Mobile Market 120% Irish Mobile PenetrationMobile Market: Mobile Market Apple is not the only fruitMobile Usage: Mobile UsageThe Irish Internet Audience (000s): The Irish Internet Audience (000s) Source: comScore Feb ’11/ comreg 000s Internet maturing as a medium with less dramatic growth of 10% in last year 70% internet penetration (mainly broadband) Average 25.4 mins per visitThe Irish Internet Audience: The Irish Internet Audience 10 The Internet in Ireland, unsurprisingly, is: More upmarket More urban Younger Source: TGISlide 11: Digital Ads spends for 2010 - IAB € 110 M totalOnline options : Online options Direct Response Engagement Brand reappraisal Act now Generate Leads & Sales Build emotional connection and consideration Rich media formats Takeovers VoD Sponsorship Advertorials Mobile Standard Formats Ad Networks Low cost/ high reach sites Smart technology SearchDigital and TV – why it works : Digital and TV – why it works Source: Hawthorne Direct, 2009 TV Drives SearchDigital and TV – why it works : Digital and TV – why it works Source: Research by Unilever, Mindshare, Google & Metrixlab , 2009 Search Increases Branding Effectiveness Efficiency of impacting on brand value +9% +3% +10%Digital and TV – why it works : Search Increases Branding Effectiveness Digital and TV – why it works Source: Atlas Institute, Engagement Mapping 2008 Exposure GroupTV3.ie: TV3.ie Current stats VOD Social MediaTV3.ie Key stats : TV3.ie Key stats 700,000 UU a month – Sept- Dec spikes to over 1.2 m per month Over 5 million PIPM – Sept – Dec spikes with a 40 % increase in PIPM 56:44 Female to Male Ratio 65% 25-54yrs 24% 15-24yrs Over 700k streams a month 1.2 million video ads a month 180,000 Facebook friends Twice monthly newsletter to 40,000 usersTV3.ie Growth for 2010- : Key Site Metrics (Jan – Dec 2010) 4.8m Unique Users (up 61% yoy) 45.7m page views (up 48% yoy) 137m ad impressions (11m per month) Industry leading average time on site 15.35min (up 26% yoy) TV3.ie Growth for 2010-Growth 2011 vs 2010: Growth 2011 vs 2010 Increase H2 on H1 2010 H1 2011 increase on H1 2010 Visits 73% 57% UU 71% 63% Pages 42% 52% Video plays 68% 26%VOD : VODtv3.ie usage by hour : Usage mirrors TV Top video plays driven by on-air content Top Video Plays – Sept – Dec 2010 1 X Factor Live 2 X Factor Results 3 Coronation Street 4 Emmerdale 5 The Apprentice 6 Ireland AM 7 Xposé 8 News 9 Take Me Out 10 Midday t v3.ie usage by hourSocial Media : Social Media Over 180,000 fans across Facebook and Twitter Key Shows have pages Xposé Ireland AM X factor I’m a Celebrity Come Dine with Me These pages are used to interact and engage with the audience Key shows have dedicated followers that consistently engage with the shows through comments and polls and competitionSocial Media : Social MediaThank you for your time: Thank you for your time