Event App: The Key to Unlock Event Success with Audience Engagement

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Learn all about integrating a mobile event app with your next event to maximize ROI and enhance attendee experience.

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ABCD OF EVENT APP Power ed by Hubi l o Vol ume 1

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TABLE OF CONTENTS ABCD OF EVENT APP I nt r oduct i on 0 3 0 4 0 7 0 8 1 4 2 1 2 6 What i s an Event App Evol ut i on of an Event App. Or gani s er ’ s App: What Why How Or gani s at i on App: Al l Your Event s i n One Pl ace Why your Event Needs an App Why Ever y Or gani s er Shoul d I nves t i n an Event App 2 H U B I L O

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I N T R O D U C T I O N ABCD OF EVENT APP 3 H U B I L O “ Mobi l e i s Ev er ywher e - I t i s Par t Of Our Dai l y Li v es . ” And j us t as our phones ar e get t i ng s mar t er t he bus i nes s of apps i s gr owi ng bi gger and bet t er . Ther e’ s an app f or ever yt hi ng No wonder t he event s i ndus t r y has whol e-hear t edl y acc ept ed t he concept of mobi l e apps f or event s . Over t i me event or gani s er s have opt ed f or event apps f or t r ades hows exhi bi t i ons c onf er enc es s emi nar s et c. Wi t h i t s many- f ol d benefit s i t i s es s ent i al f or t he event pl anner s of now t o be updat ed on t hi s i nt egr al t r end. You mus t under s t and t he c onc ept of mobi l e app f or event s f r om ever y es s ent i al per s pect i ve. How s o you as k Wor r y not f or we’ ve got your back Lear n al l about event apps r i ght f r om t he bas i cs i n t hi s epi c vol ume cont ai ni ng t he ABCDs of mobi l e event apps

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WHAT I S AN EVENT APP 1 ABCD OF EVENT APP 4 H U B I L O Har vey i s a mas t er of event pl anni ng He was known f or hi s i mpeccabl e event or gani s i ng s ki l l s . I f anybody want ed t o or gani s e an event t hat peopl e woul d cher i s h f or year s t hey knew whom t o cal l Fas t f or war di ng t o 201 7 Har vey’ s char m i s n’ t what i t us ed t o be. As per hi m he i s n’ t much s moot h wi t h event t echnol ogy. He s ays at t endee’ s expect at i ons have i ncr eas ed engagi ng t hem i s mor e of a chal l enge wi t h out dat ed t act i cs es peci al l y net wor ki ng and event s ar e no mor e j us t event s peopl e expect event s t o be an exper i ence i n i t s el f .

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What i s an Event App ABCD OF EVENT APP 5 H U B I L O I f you ar e j us t l i ke Har vey you’ r e not al one. He f ai l ed but you won’ t They ar e mor e t han j us t mobi l e t hey ar e ways t o c onnect your audi ence no mat t er t he devi c e. Event App i s a gr eat t ool t o s howcas e your event onl i ne i n a wel l -or gani s ed f as hi on s o t hat your at t endees get a per s onal i zed exper i enc e and can make t hems el ves a par t of your event i n a bet t er way . I t has come o ff as an ul t i mat e event t ech t ool whi ch hel ps i n bet t er execut i on pr eci s e event management and r obus t engagement of at t endees . Becaus e you have an Event App A way t o engage your audi enc e bef or e dur i ng and af t er t he event . Hel ps you i n s avi ng your t i me and money A bet t er pl at f or m t o s howcas e your ROI Hel ps i n l ead gener at i on t o your exhi bi t or s and s pons or s Not j us t t he above-ment i oned t hi ngs an event app hel ps you do mor e

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What i s an Event App ABCD OF EVENT APP 6 H U B I L O A gr eat event app wi l l pr ovi de bet t er val ue t o your audi enc e on any devi ce: wi t h al l of t he event i nf or mat i on r i ght at t hei r finger t i ps bef or e dur i ng and af t er t he event . Pl us you get mor e peac e of mi nd. Want t o t ake t he next s t ep L et ’ s hav e a l ook at t he ev ol ut i on of mobi l e ev ent apps and get t o know t hem bet t er .

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EVOLUTI ON OF EVENT APP 2 ABCD OF EVENT APP 7 H U B I L O Ear l y on event apps wer e meant t o mer el y s i mpl i f y navi gat i on f or t he at t endees . The f eat ur es t hat event apps pr ovi ded wer e pr et t y bas i c. Ear l i er event apps wer e mor e or l es s a mi r r or of an event webs i t e. Wi t h t i me t he need of doi ng mor e t han j us t di gi t al flyer s ar i s ed. Devel oper s began i nnovat i ng var i ous as pect s of t he app and i nt egr at ed a l ot of cr eat i ve f eat ur es s uch as i nt er act i ve maps gami ficat i on et c. The l i s t of t as ks t hat t he app f ul fil l ed al s o gr ew l onger venue management check-i ns r egi s t r at i ons and t i cket i ng i nt egr at i ng f ood c oupons event net wor ki ng et c. The l i s t of t as ks t hat t he app f ul fil l ed al s o gr ew l onger venue management check-i ns r egi s t r at i ons and t i cket i ng i nt egr at i ng f ood c oupons event net wor ki ng et c. Then came i n app mes s agi ng. Then came t he i nt egr at i on of VR AI and Chat bot s ul t i mat el y Event Apps have embr aced t he t echnol ogy and t hey ar e c ont i nuous l y evol vi ng. Let ’ s pl unge i nt o t he next chapt er and l ear n a l i t t l e about event Or gani s er ’ s app.

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ORGANI SER’ S APP : WHAT WHY HOW 3 ABCD OF EVENT APP 8 H U B I L O Event i ndus t r y has embr aced t he t ech r evol ut i on whol e and s ol e. Ther e ar e mul t i pl e event t ech t ool s t o vouch f or t hi s f act . Among t hem one of t he pr omi nent and mor e per s i s t ent ones i s an event app. Mobi l e apps f or event s have been a t r end f or a whi l e now. Peopl e have been us i ng mobi l e apps f or conf er enc es f or t r ade s hows expos and even i nf or mal event s l i ke f es t i val s . Ther e ar e a l ot of event app pr ovi der s i n t he mar ket t hat cr eat e s uch apps f or event or gani s er s . Thes e apps however ar e meant f or t he event at t endees t hes e ar e event at t endee apps . Or gani zer s opt f or an event at t endee app f or n number of r eas ons r angi ng f r om engagement c onveni ent t o maxi mi zi ng at t endee ROI i n or der t o ens ur e t he over al l event s uc c es s . But what i f I t el l you about t he pos s i bi l i t y t hat al l t hes e benefit s ever y one of t hes e advant ages coul d be enhanc ed cons i der abl y f ur t her Wonder i ng how Si mpl e enough wi t h t he as s i s t anc e of a ver y ut i l e event t ech t ool cal l ed “ Event Or gani s er ’ s App”

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Or gani s er ’ s App : What Why How ABCD OF EVENT APP 9 H U B I L O Ther e ar e a l ot of event app pl at f or ms i n t he mar ket t hat pr ovi de a s ubs i di ar y app t o t he or gani zer s apar t f r om t he mai n event at t endee app. Thi s app i s cal l ed t he event or gani zer app and i s meant s ol el y f or t hei r us e. The event app cr eat or t hat you opt f or pr ovi des you wi t h a das hboar d t o aut omat e t he whol e pr oces s . Thes e event management s of t war e das hboar ds have al l t he f eat ur es t o t ake car e of t he ent i r e onl i ne as pect of your event . An event or gani zer app i s t he r epl i ca of t he or gani zer ’ s das hboar d. Fol l owi ng ar e t he mai n f eat ur es of an event or gani zer app : What exact l y i s an event or gani zer app

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Or gani s er ’ s App : What Why How ABCD OF EVENT APP 1 0 H U B I L O Or gani s er s ar e of t en i n a di l emma i n t er ms of whet her or not s houl d t hey opt f or t hei r own event or gani s er app al ong wi t h an event at t endee app. Event or gani s er s can keep a t r ack on t he ent i r e event pr oc eedi ngs t hr ough t hei r app. One of t he mai n f eat ur es of t he event or gani s er s app i s t he abi l i t y t o s end out not i ficat i ons . Or gani s er s can updat e t he at t endees about t he event pr oceedi ngs f r om t i me t o t i me and al s o keep t hem up t o dat e wi t h any l as t mi nut e changes or addi t i ons . The not i ficat i ons t hat t he or gani s er s s end out wi l l be r ecei ved by t he at t endees on t hei r event app i n t he f or m of pus h not i ficat i ons . Thus an eas y communi cat i on channel i s bui l t bet ween t he at t endees and t he or or gani s er s wher eby at t endees can be not i fied of any changes i mmedi at el y . Wonder i ng why opt f or a mobi l e app f or event or gani s er s Her e ar e a f ew key benefit s of t he app t hat you s houl d c ons i der : 1 . Keep t he at t endees updat ed on t he ent i r e event pr oceedi ngs :

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Or gani s er ’ s App : What Why How ABCD OF EVENT APP 1 1 H U B I L O Di gi t al check-i ns ar e ext r emel y c onveni ent and not t o ment i on much qui cker . Or gani s er s can i mpl ement di gi t al check -i n i n t hei r event wi t h t he hel p of t hei r event or gani s er ’ s app. Or gani s er s can get ac c es s t o r eal t i me event anal yt i cs t hr ough t he or gani s er app. They can get ac c es s t o t hei r event dat a i n t er ms of number of vi s i t or s engagement on t he app t hei r s oci al medi a pos t s and engagement r egi s t r at i ons dat abas e et c. Thr oughout t hei r event t he or gani s er s can keep a check on t hei r anal yt i cs and t r ack t hei r pr ogr es s . I t i s eas y t o t r ack what ’ s wor ki ng and what ’ s not . They can know wher e t hei r at t endees and what as pect s of t hei r event ar e dr i vi ng mor e engagement . Thi s can be done ei t her manual l y i . e. t hr ough t he onl i ne at t endee dat abas e or di r ect l y i . e. by s canni ng t he at t endee’ s QR c ode. A QR c ode i s a ki nd of bar - code on whi ch i nf or mat i on can be s t or ed. Or gani s er s can di r ect l y s can t he at t endee QR code wi t h t hei r app f or check -i ns . Apar t f r om t hi s t hey can di r ect l y r egi s t er on-s pot ent r i es on t hei r app and t hi s dat a woul d be added t o t hei r mai n dat abas e. Thes e on-s pot r egi s t r at i ons can be t hus checked-i n t he s ame way t hr ough t he or gani s er ’ s app. 2. Has s l e f r ee check-i ns Eas y cr owd management : 3. Keep a t r ack of t hei r event pr ogr es s :

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Or gani s er ’ s App : What Why How 1 2 An event app cr eat ed t hr ough an event aut omat i on s of t war e hel ps you aut omat e a l ot of pl anni ng t as ks . An or gani s er can cr eat e mul t i pl e event s on t hei r das hboar d and keep a t r ack of al l of t hem f r om one s i ngl e das hboar d. One of t he many benefit s of an event aut omat i on s of t war e. As ment i oned ear l i er an event or gani s er app i s mor e or l es s an exact dupl i cat i on of your das hboar d i n t he f or m of an app. You can aut omat e mul t i pl e t as ks r angi ng f r om event webs i t e cr eat i on event mar ket i ng pr omot i ons net wor ki ng t o f eedback f r om your das hboar d. Send out not i ficat i ons t r ack what ’ s wor ki ng and what ’ s not and opt i mi ze your s t r at egy i n r eal t i me. An event or gani s er app i s t he r epl i ca of t hi s das hboar d f r om wher e t he or gani s er acces s es t hei r ent i r e event . Bas i cal l y t o put i t i nt o s i mpl er wor ds i t ’ s your ent i r e event i n t he pal m of your hands . Acces s i t anywher e at any poi nt of t i me. 4. Ent i r e event acces s i bl e at any poi nt of t i me : 5. Manage mul t i pl e event s f r om one s i ngl e app: ABCD OF EVENT APP H U B I L O Das hboar d Webs i t e Mar ket i ng Pr omot i ons Net wor ki ng eedback Al l t he event s cr eat ed on your das hboar d can be ac c es s ed t hr ough one s i ngl e or gani s er app.

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Or gani s er ’ s App : What Why How ABCD OF EVENT APP 1 3 H U B I L O 6. Chat bot s — di r ect connect wi t h t he at t endee : One addi t i onal f eat ur e t hat i s not yet a mai n f eat ur e of s uch an event or gani s er app i s t he chat bot i nt egr at i on. Wi t h mul t i pl e devel opment s i n t he t ech s pace AI i s a t r end t hat ’ s gai ni ng popul ar i t y wi t h qui t e a moment um. A pr oduct of AI chat bot s have become qui t e t he t r end. The mos t r ec ent devel opment when i t comes t o chat bot s i s t hei r i nt egr at i on i n mes s agi ng app. The event i ndus t r y i s n’ t f ar behi nd when i t c omes t o adopt i ng t hi s t r end. Many event app cr eat or s now i nt egr at e a chat bot i n t he f or m of a vi r t ual as s i s t ant wi t h t hei r event app. Thes e chat bot s per f or m an ext ens i ve l i s t of t as ks f r om ai di ng t he at t endees t o net wor k mor e e ffect i vel y t o s ol vi ng al l t hei r quer i es per t ai ni ng t o t he event . One maj or benefit of t he chat bot i s t hat i t c onnect s t he at t endees di r ect l y t o t he or gani s er s . Say f or exampl e t he chat bot i s unabl e t o hel p out t he at t endee or s ol ve t hei r quer y i t wi l l s end a di r ect mes s age t o t he event or gani s er whi ch t hey wi l l r ecei ve on t hei r or gani s er app. Thus t he or gani s er s ar e al ways di r ect l y i n t ouch wi t h t hei r at t endees . Managi ng your event becomes 1 0x eas i er wi t h an event or gani s er app. You can per f or m al l your t as ks on t he go. Opt i ng f or i t al ong wi t h an event at t endee app s eems wor t h t he i nves t ment does n’ t i t

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ORGANI SATI ON APP : ALL YOUR EVENTS I N ONE PLACE 4 ABCD OF EVENT APP 1 4 H U B I L O Wi t h t he r evol ut i on t hat t echnol ogy has br ought about humans ar e get t i ng s mar t our devi ces s mar t er . You gues s ed i t r i ght t he pr oduct of t hi s ever evol vi ng t echnol ogy t hat I ’ m t al ki ng about i s s mar t phone. The fir s t s mar t phone made i t s debut i n 1 992 and t he wor l d was never t he s ame. T oday t hes e phones ar e ver y much a par t of our l i ves a r egul ar c ommodi t y i n a way and now t her e ar e mor e t han 2 bi l l i on s mar t phone us er s i n t he wor l d. Acc or di ng t o t hi s ar t i cl e on t he mobi l e app t r ends i n 201 7 Mor e s mar t phones equal s mor e apps . Ther e i s an app f or ever yt hi ng be i t f or pas s i ng t i me by c onnect i ng c ol our ed dot s or cal l i ng a cab f or goi ng t o t he o ffic e. Henc e i t i s i nevi t abl e t hat t he event i ndus t r y woul d act upon t hi s r i s i ng t r end and cr eat e mobi l e apps f or event s . “ The i ncr eas i ng number of s mar t phone us er s i n t he gl obal mar ket has l ed t o a t r emendous i ncr eas e i n t he number of apps t hat c ons umer s us e on t hei r phones . The Appl e App St or e boas t s cl os e t o 2 mi l l i on t o 2 mi l l i on of t hes e apps whi l e Googl e Pl ay has ov er 2. 2 mi l l i on Apps . ”

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 1 5 H U B I L O Thes e event apps ar e defini t el y a l a mode/ i n s t yl e. Ther e ar e mobi l e apps f or conf er ences mobi l e apps f or t r ade s hows apps f or f es t i val s et c. Thes e apps us ual l y ar e event apps f or at t endees and have a s et l i s t of f eat ur es t o t hem s uch as Regi s t r at i ons and t i cket i ng Net wor ki ng Soci al Wal l Venue map Act i vi t y s t r eam Di s cus s i on f or ums et c. Thes e f eat ur es ar e meant mai nl y t o make i t eas i er and mor e c onveni ent f or t he at t endees i n or der t o engage t hem wi t h t he app and i n t ur n t he event . An event or gani s er opt s f or an event app wi t h an i nt ent i on of ut i l i zi ng t he app f or a s i ngl e event . But what about ent i t i es l i ke maj or c ompani es or or gani s at i ons who conduct mul t i pl e event s be i t 1 0 20 or even 50 event s i n a year I t i s n’ t f eas i bl e f or t he or gani s er s t o cr eat e 1 0 20 or 50 s epar at e apps f or each of t hei r event s . The Or gani s at i on App What ’ s t he s ol ut i on t o t hi s pr obl em Thi s makes i t al l t he mor e conveni ent . You can manage mul t i pl e event s s i mul t aneous l y or ot her wi s e r i ght f r om your phone t hr ough j us t one app.

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 1 6 H U B I L O An or gani s at i on app i s an app t hat a c ompany or an or gani s at i on cr eat es excl us i vel y f or i t s member s i . e. t he pr os pect i ve at t endees of t hei r event s . Her e’ s how i t wor ks : I t i s a pl at f or m wher e t hey can l i s t al l t hei r event s . Each event wi l l l ead t he at t endees t o a s epar at e pl at f or m t hat i s s i mi l ar t o t he event at t endee app. Each event app has al l t he mai n f eat ur es i ncl udi ng at t endee pr ofil es meet i ngs and s chedul e s peaker s net wor ki ng et c. The or gani s at i on app al s o has i t s own i ndi vi dual f eat ur es apar t f r om t hes e event app f eat ur es : - Member s l i s t i ng - Event s l i s t i ng - Pol l s - Di s cus s i on f or um - About t he or gani s at i on

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 1 7 H U B I L O Why opt f or t hi s whol e ot her pl at f or ms r at her t han a bas i c event app you as k One of t he mos t bas i c and i mpor t ant benefit t o do s o i s c onveni ence. Apar t f r om i t her e ar e a f ew mor e benefit s of t he or gani s at i on app : Thi nk about i t f or or gani s er s wi t h s ay 3 event s a mont h managi ng t he t i cket i ng pr oc es s t hr ough di ffer ent apps f or each event i s a maj or has s l e. Wi t h an or gani s at i on app i t i s pos s i bl e t o manage your t i cket i ng pr oc es s es col l ect i vel y f r om one s i ngl e pl at f or m. Havi ng an or gani s at i on app makes event management 1 0x s i mpl er . Agai n emphas i zi ng t he benefit s of l i s t i ng al l your event s i n t he s ame pl at f or m wher e al l t he member s of t he or gani s at i on ar e l i s t ed i t i s much eas i er t o manage your event s . Or gani s er s can s el l and manage t i cket s f or mul t i pl e event s f r om a s i ngl e or gani s er app as i t i s wi t h any ot her event at t endee app. At t endees can s el ect t he upcomi ng event s t hat t hey woul d l i ke t o at t end f r om t hi s or gani s t at i on app and can r egi s t er and pur chas e t hei r t i cket s di r ect l y f r om t he s ame app. Payment s and ot her dat a per t ai ni ng t o t i cket s al es can be t r acked f r om t he event or gani s er app. Thi s makes t i cket i ng eas i er and much has s l e f r ee. 1 . Eas y t i cket i ng : 2. Eas y t o s end out not i ficat i ons :

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 1 8 H U B I L O Wi t h t he or gani s at i on app i t i s pos s i bl e t o updat e t he at t endees on any upcomi ng event s or s end out l i ve updat es f or any ongoi ng event s t o al l t hes e member s at once. Event or gani s er s can s end out a pus h not i ficat i on t o al l t hei r member s i n bul k us i ng t hei r own or gani s er s app. At t endee management was never t hi s eas y One of t he mai n f eat ur es of t he or gani s at i on app i s cr eat i ng member l i s t i ngs . An or gani s at i on app us er i s abl e t o s ee a l i s t of al l t he member s as s oci at ed wi t h t he or gani s at i on. The or gani s at i on app enabl e t he or gani s er s t o s egr egat e and t ar get t hei r event l i s t i ngs . How does t hi s wor k When t he at t endees cl i ck on t he ‘ Event s ’ f eat ur e of t he app t he or gani s er s can deci de t he event s t hat s hal l be vi s i bl e t o each member . Thes e member s may be t he execut i ves of t he or gani s at i on t hei r at t endees or ot her s i mi l ar s t akehol der s . One can go t hr ough t hi s member l i s t s ee t hei r pr ofil es and can di r ect mes s age t hem t hr ough t he app. I t al s o makes i t pos s i bl e f or t he or gani s at i on t o cr eat e s epar at e member communi t i es bas ed on mul t i pl e cr i t er i a. Thi s makes i t eas i er f or member s wi t h s i mi l ar i nt er es t s or bel ongi ng t o t he s ame i ndus t r y t o i nt er act and net wor k wi t h each ot her . 3. Pos s i bl e t o cr eat e member c ommuni t y : 4. Tar get ed event l i s t i ng :

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 1 9 H U B I L O For e. g. cer t ai n event s s uch as hi gh pr ofil e meet i ngs or net wor ki ng event s ar e meant f or cer t ai n member s onl y . So t hes e event s wi l l be vi s i bl e onl y t o t hos e s el ect i ve member s i n t he l i s t i ng. I t bec omes eas i er t o find r el evant event s f or t he member s as wel l . Fr om t he col our s chemes you us e t o t he f eat ur es you choos e t o i ncor por at e you can br andi ng has t o be cons i s t ent t hr oughout t he app. T ake t he Ti E Chennai or gani s at i on app f or exampl e. Ti E i s a non-pr ofit net wor k f or ent r epr eneur s The or gani s at i on app f or Ti E t hus cont ai ns an addi t i onal f eat ur e cal l ed ‘ Pos t Your Requi r ement ’ wher eby member s can l i s t down t hei r r equi r ement s i n t er ms of r ecr ui t ment vendor r equi r ement s et c. and ot her member s can hel p out f or t he s ame. My poi nt i s t he mor e e ffici ent you make your app t he bet t er i s t he i mpr es s i on your br and cr eat es . I t ’ s a pl at f or m f or es t abl i s hi ng your br and ami ds t your member s be s ur e t o us e i t wi s el y . 5. Br andi ng : As t he name s ugges t s t he or gani s at i on app i s a r epr es ent a- t i on of your company your or gani s at i on. Henc e br andi ng i s es s ent i al t o t hi s whol e pr oc es s . You can br and your app your way .

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Or gani s at i on App : Al l your Event s i n one pl ace ABCD OF EVENT APP 2 0 H U B I L O Even wi t h a s ubs cr i pt i on model cr eat i ng and managi ng s ay 30–50 apps a year ever y year wi l l defini t el y t ake a t ol l on your t i me and budget . That defini t el y i s n’ t a f eas i bl e opt i on. The or gani s at i on app wi l l hel p you s ave up your budget wher e al l your event s wi l l be l i s t ed i n a s i ngl e pl ace. Mul t i pl e apps at a ver y r eas onabl e c os t of one. That ’ s a pr et t y f ai r deal i n my opi ni on. Thus an or gani s at i on app i s a boon f or t hos e c ompani es and non-pr ofit s who wi s h t o s i mpl i f y i t f or t hems el ves and t hei r at t endees . A s i ngl e pl at f or m f or al l your member s and al l your EVENTS. Now t hat you know about t he bas i cs of di ffer ent Event apps l et s del ve i nt o t he r eas ons why your Event needs t hes e apps . 6. Saves c os t : An or gani s at i on app i s a s avi our when i t c omes t o r educi ng t he cos t s f or t hos e or gani s at i ons t hat c onduct a l ot of event s i n an year .

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WHY YOUR EVENT NEEDS AN EVENT APP 5 ABCD OF EVENT APP 2 1 H U B I L O Event or gani s er s have one of a ki nd oppor t uni t y t o o ffer at t endees an i nt ui t i ve and per s onal al t er nat i ve t o mundane pr ogr amme br ochur es and t o as s oci at e wi t h t hem i n a mor e s t r ai ght f or war d manner . Choos i ng t o get an event app can be a s pecul at i on whi ch r equi r es numer ous cons i der at i ons f or exampl e c os t advant ages and adequacy . So l et ’ s get s t ar t ed and exami ne 1 0 r eas ons why an event app i s an abs ol ut e neces s i t y f or your next event Yes t r ue I t i s of ut mos t s i gni ficanc e t o be avai l abl e i n f r ont of your par t i ci pant s . I t i s t he er a of connect i vi t y and i f you ar e l oos i ng t he c onnect i on t hen you’ r e l os i ng t he game. 87 of mobi l e t i me i s s pent i n apps . Mobi l e us er s s pend over 3 hour s a day i n mobi l e apps s o meet your at t endees wher e t hey ar e- on t hei r mobi l e devi c es . 1 . I t ’ s wher e t he at t endees ar e

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Why your event needs an event app ABCD OF EVENT APP 2 2 H U B I L O I n 201 7 mor e t han 86 of pl anner s wi l l be us i ng event apps . T o ens ur e event s ar e keepi ng up wi t h t he t r ends or gani s er s need t o have mobi l e apps f or event s . I am cer t ai n a s i gni ficant par t of your event budget i s al l ocat ed t o pr i nt i ng enr ol l ment s f or ms l eaflet s s i gnage and ot her mat er i al . I magi ne a s cenar i o wher e I di s cl os e t o you t hat you can s par e a dec ent l ump out of t hi s cas h Sur pr i s ed You cannot expect epi c accompl i s hment wi t h bas i c t hi ngs . Keepi ng i n mi nd t he end goal t o make your event s t and out an event app i s a mus t . Keep your s el f al ways updat ed and you’ r e good t o go. You may al s o l i ke: 8 t echnol ogi es ev er y ev ent pl anner mus t embr ac e. 2. St ay cur r ent : 3. You’ l l s ave money. That ’ s r i ght Wel l a f undament al event app can cos t you under 1 000 whi ch i s bas i cal l y not as much as what you’ l l need t o s pend ot her wi s e. Al s o s us t ai nabl e event pl anni ng i s t he new t r end t hi s s eas on. Get your at t endees on boar d and make your event gr een.

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Why your event needs an event app ABCD OF EVENT APP 2 3 H U B I L O Bat t l i ng i n findi ng bet t er appr oaches t o pr omot e your pat r ons Tr y not t o s t r es s An event app wi l l open numer ous ent r yways f or you t o advance your s pons or s . 7 5 of event s pons or s ar e c ons t ant l y l ooki ng f or new par t ner s . I t i s hi ghl y unl i kel y t hat your at t endees wi l l l ove vague i nf or mat i on on t he pr oceedi ngs of your event . Accor di ng t o a s ur vey ac c es s t o s chedul e i s ext r emel y i mpor t ant t o 88 of at t endees . Al l t hi ngs cons i der ed event app i s your ul t i mat e s ol ut i on. Ens ur e t hat t hey have t he mos t up- t o-dat e agenda wi t h i ns t ant publ i s hi ng. Pl us at t endees can per s onal i ze t hei r s chedul e. Wher e t o go When t o go I t i s al l s i mpl e. Event apps pr ovi de or gani s er s wi t h di ffer ent opt i ons t o f eat ur e your s pons or s or ot her key par t ner s s o t hat you can wow t hem. I t coul d be a s pons or ed pi ece i n t he act i vi t y s t r eam banner ads or s el fie cont es t s . PS: Check out t hi s f r ee Ebook : Ev ent Spons or s Spons or s hi p 4. You’ l l i ncr eas e s pons or s hi p r evenue : 5. Have a flawl es s s chedul e :

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Why your event needs an event app ABCD OF EVENT APP 2 4 H U B I L O What get s meas ur ed get s i mpr oved What i f I t el l you t hat t her e i s r oom f or opt i mi zi ng your event exper i ence dur i ng and pos t t he event And what i f you can act ual l y gauge whet her your under t aki ngs ar e goi ng i n t he r i ght di r ect i on or not 82 of mar ket er s can’ t quant i f y dat a f r om at t endee i nt er act i ons at event s . Mobi l e event apps gi ve you r eal - t i me anal yt i cs s o you can make changes t o t he app enhance t he at t endee exper i enc e and event dr aw l ear ni ngs f or your next event . Tr ack app downl oads engagement and much mor e. 6. Get r eal -t i me anal yt i cs : But don’ t make t hat mi s t ake. Net wor ki ng pl at f or m has bui l t -i n f eat ur es l i ke an act i vi t y s t r eam and at t endee pr ofil e t hr ough whi ch at t endees wi l l be abl e t o net wor k eas i l y and make new c onnect i ons . I f you ar e not pr ovi di ng t he net wor ki ng pl at f or m t hen your at t endee wi l l find t he new t echnol ogy and event s t o net wor k. 7 . Enabl e net wor ki ng : 7 5 of at t endees s ay t hat net wor ki ng i s i mpor t ant t o t hem.

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Why your event needs an event app ABCD OF EVENT APP 2 5 H U B I L O Pus h not i ficat i ons ar e 1 of t op 5 app f eat ur es f or t he pl anner s . They al l ow or gani s er s t o i ns t ant l y connect wi t h at t endees t o keep t hem i nf or med about any changes or key happeni ngs even when t hey’ r e not on t he app. Event pl anni ng i s not as eas y a j ob as i t l ooks l i ke. Ther e ar e t ons of t hi ngs t hat ar e needed t o be execut ed per f ect l y . An event pl anni ng i s t he 8t h mos t s t r es s f ul j ob. But mobi l e apps make t he event pl anni ng and management pr oc es s as wel l as t he has s l e of l ogi s t i cs dr amat i cal l y eas i er . Wi t h event app ever yt hi ng i s i n your hands Sounds l i ke magi c Gi ve i t a t r y 8. Keep at t endees i nf or med : 9. Reduc e s t r es s and t i me : 60 of t he wor l d s mar t phone us er s ar e bet ween t he age gr oup of 1 8 t o 34. I n f act mos t of t hem can’ t l i ve wi t hout t hei r phone whi ch means t hey ar e bound t o be on t hei r phone dur i ng your event s . Appar ent l y “ no mobi l e phone” at an event i s an anci ent t hi ng. An event app ens ur es t hey’ r e s t i l l engagi ng wi t h t he event . Not onl y does i t gl ue your audi ence t o your event but al s o t r ans f or ms an or di nar y exper i enc e i nt o an i nt r i gui ng one. St i l l not convi nced Let ’ s check out s ome amazi ng benefit s of an event app t hat ar e bound t o convi nce you t hat i t i s t he per f ect i nves t ment . 1 0. Engage younger audi enc e :

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WHY EVERY ORGANI SER SHOULD I NVEST I N AN EVENT APP 6 ABCD OF EVENT APP 2 6 H U B I L O Event -pl anni ng i s an amal gamat i on of mul t i pl e as pect s per t ai ni ng t o t he event . Fr om venue budget i ng s peaker s l ogi s t i cs pr omot i ons r egi s t r at i ons t o f eedback ever y s t ep has t o be pr oper l y pl anned and execut ed. Accor di ng t o a r ecent ar t i cl e t her e wer e 4. 6 bi l l i on mobi l e us er s wor l dwi de i n 201 6. Keepi ng t he s t at i s t i cs i n mi nds i t i s ver y much a pos s i bi l i t y t hat mos t of t he at t endees at t he event wi l l be us i ng t hei r s mar t phone ei t her way . So why not us e i t t o your benefit Her e ar e a f ew r eas ons as t o how a mobi l e event appl i cat i on wi l l be benefici al t o t he event or gani zer s : The ups ur ge of t ech has paved i t s way i nt o t he ev ent -pl anni ng i ndus t r y. So how can an event pl anner l ever age event t echnol ogy t o opt i mi ze t he pl anni ng pr oces s Mul t i pl e t ech- t r ends have emer ged i n t he mar ket t hat have s i mpl i fied as wel l as opt i mi z var i ous as pect s of an event be i t audi enc e engagement f eedback et c. One of t he mos t s i gni ficant t ool s among t hem i s t he mobi l e event -app. I t i s one of t he mos t popul ar ev ent - t echnol ogy t ool s t hi s year .

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 2 7 H U B I L O Ol d-s chool r egi s t r at i on f or ms of t en t end t o c ompl i cat e t he r egi s t r at i on pr oc es s . Aut omat i on of r egi s t r at i on pr oces s t hr ough an event app s i mpl i fies i t ent i r el y . You can al s o l i nk i t t o t i cket i ng as wel l as y our mai l er s t o f ur t her opt i mi ze t he t as k. 1 . Si mpl i fies t he Regi s t r at i on Pr oc es s : Thus i t el i mi nat es t he unneces s ar y has s l e of managi ng har d-c opy r egi s t r at i on f or ms and i n-per s on t i cket i ng t hus maki ng i t eas y f or t he event - pl anner t o keep t r ack of ever yt hi ng f r om one s i ngl e mobi l e appl i cat i on. T o f ur t her s i mpl i f y r egi s t r at i ons t he ent i r e t i cket i ng pr oces s can be aut omat ed t hr ough t he app i t s el f . Us i ng e- t i cket s t hr ough t he mobi l e appl i cat i on wi l l decr eas e t he has s l e. 2. Has s l e f r ee t i cket i ng : The t i cket s can be i nt egr at ed wi t h t he payment por t al . Fur t her mor e t he event -or gani s er s can al s o get aut o-gener at ed anal yt i c r epor t s bas ed on t he number of t i cket s s ol d whi ch makes keepi ng a dai l y t r ack r eal l y eas y . I t can be f ur t her opt i mi zed by l i nki ng t i cket i ng di r ect l y t o t he net wor ki ng pl at f or m. So as s oon as an at t endee r egi s t er s t hey’ r e a par t of t he event communi t y ens ur i ng engagement .

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 2 8 H U B I L O I ndi vi dual check -i ns at t he event venue on t he day of t he event can be t edi ous at t i mes when done t he t r adi t i onal way . Wi t h an event appl i cat i on t he whol e check-i n pr oc es s can be di gi t i zed. One way t o do i t i s t hr ough a bar -c ode s can. 3. Eas y check-i n : At t endees wi t h t he app can each get a bar -c ode whi ch i n t ur n wi l l be s canned at t he venue and t hey can be di gi t al l y checked-i n. Thi s wi l l s i mpl i f y managi ng t he at t endees and wi l l al s o hel p i n mai nt ai ni ng event s ecur i t y . Wi t h an event -appl i cat i on on hand i t i s pos s i bl e t o get r eal t i me f eedback f r om t he audi enc e t hr ough Audi enc e r es pons e t echnol ogy . The at t endees can i nt er act wi t h t he or gani zer s i n r eal - t i me i n t er ms of l i vepol l i ng s ec onds af t er t he s es s i ons . 4. Li ve pol l i ng : The event -or gani s er s can t ake i mmedi at e f eedback f r om t he at t endees on ar eas of t hei r concer ns may i t be s es s i ons pr es ent at i ons over al l or gani s at i on of t he event et c. Thi s hel ps t hem t o engage t hei r audi enc e and r ec ei ve cr edi bl e f eedback. Al s o t hey can map out t he over al l at t endee exper i enc e f or t he cur r ent event as wel l as f ut ur e event s .

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 2 9 H U B I L O A l i ne-up of good s peaker s ens ur es good c ont ent . The event -pl anner s t ake a l ot of e ffor t s i n r eel i ng i n gr eat s peaker s f or t hei r event s . Al l t hi s e ffor t s houl d be put i nt o us e by l ever agi ng t hes e s peaker s and t hem popul ar i t y i n t he c ommuni t y . 5. Lever agi ng s peaker s t hr ough pr omot i on : The s peaker s t hei r des i gnat i on and t hei r wor k can be l i s t ed down i n a s epar at e s ect i on of t he app. Updat es di s cus s i ons s peaker i nt er vi ews et c. can be pos t ed and pr omot ed t hr ough t he app. The s oci al net wor ki ng pl at f or m al s o pl ays a maj or r ol e i n t hi s . One of t he benefit s of havi ng a mobi l e event appl i cat i on i s t hat i t can be di r ect l y l i nked t o var i ous s oci al medi a account s s uch as Fac ebook and Twi t t er . The audi ence may be encour aged t o make us e of t he event app pr i or t o as wel l as dur i ng t he event . 6. Audi enc e engagement t hr ough s oci al medi a : The l i ve updat es as bei ng pos t ed on Soci al medi a can be made avai l abl e i n t he app i t s el f . Thi s can pr ove t o be a r eal l y good pr omot i onal as wel l as audi ence engagement t ool .

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 3 0 H U B I L O Spons or s hi p i s ex t r emel y es s ent i al t o any ev ent . An event appl i cat i on can be l ever aged i n a way t o gai n as wel l as pr omot e s pons or s . Pop-ups addi t i onal f eat ur es et c. can be di s pl ayed on t he app as a way t o pr omot e your s pons or s . 7 . Pr omot i ng s pons or s : The anal yt i cs per t ai ni ng t o at t endee engagement can even hel p you gai n mor e s pons or s . Thus an event app goes a l ong way i n t er ms of s pons or s hi p Whi l e r egi s t er i ng f or an event at t endees ar e al ways l ooki ng t o make new c onnect i ons and net wor k apar t f r om gai ni ng knowl edge and exper i enc e. An event appl i cat i on wi l l pr ovi de you wi t h a net wor ki ng pl at f or m f or your at t endees . 8. Net wor ki ng : They can i nt er act among t hems el ves and find r i ght -mi nded peopl e on t he pl at f or m. Thi s wi l l hel p you i ncr eas e audi enc e engagement pr i or t o t he event i t s el f .

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 3 1 H U B I L O One of t he maj or c onc er ns t hat or gani s er s as wel l as at t endees t end t o have i n t er ms of an event appl i cat i on i s t he l i f e-s pan of t he event appl i cat i on. One of t he maj or benefit s of an event appl i cat i on i s t hat i t can be r eus ed f or f ut ur e event s as wel l . 9. Lever agi ng one app f or mul t i pl e event s : A s i ngl e event app cr eat ed by t he or gani s er s f or one event can al ways be l ever aged f or mul t i pl e event s . An event appl i cat i on i s us ef ul f or eas i l y managi ng mul t i pl e event s . An event appl i cat i on hel ps you gener at e updat ed r epor t s on mul t i pl e as pect s of t he event s uch as event webs i t e pr omot i ons and engagement et c i n t he f or m of event -anal yt i cs . Thi s hel ps t he event -pl anner s i n moni t or i ng t he gr owt h of t he event . 1 0. Event -anal yt i cs : Thes e event anal yt i cs can al s o be us ed t o at t r act s pons or s as wel l as ot her s peaker s . The engagement of t he at t endees pr i or t o t he event t he number of r egi s t r at i ons r ecei ved t he i nt er es t s of t he at t endees et c. can al l be t r acked t hr ough event -anal yt i cs . Apar t f r om t hi s anot her maj or benefit of us i ng t he event appl i cat i on i s t he amount s aved on pr i nt s . Event appl i cat i on al s o hel ps i n budget i ng s avi ng t he c os t of paper pr i nt i ng.

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Why ever y or gani s er s houl d i nves t i n an Event App ABCD OF EVENT APP 3 2 H U B I L O Event - t echnol ogy i s r api dl y gr owi ng i n t he mar ket . Event -appl i cat i on as an event - t ech t ool has gr eat pot ent i al . Event -pl anner s can opt i mi ze t hi s pot ent i al and r eap mul t i pl e benefit s f r om an event appl i cat i on s o as t o s i mpl i f y cer t ai n compl i cat ed as pect s of event -pl anni ng as wel l as ens ur e t he s ucces s of t hei r event by maki ng opt i mum us e of t he event -app. So how do you cr eat e a mobi l e appl i cat i on f or your event When i t comes t o event - t ech a f ew or gani s er s may s hy away f r om t he s ame due t o l ack of t echni cal exper i enc e. Lack of I T knowl edge maybe a conc er n. The ques t i on t hat t hey may be f ac ed wi t h i s how t o cr eat e t hei r own event -app and make i t go l i ve Her e i s wher e ev ent -management s of t war e can hel p you out wi t h end- t o end aut omat i on. An event -or gani s er can cr eat e t hei r event app wi t hi n mi nut es . You don’ t need t o be t ech-s avvy f or t hi s one Now t hat you know why you need an event app know how t o choos e t he per f ect one Let ’ s l ear n i t i n t he next s ect i on.

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ABOUT THE AUTHOR ABCD OF EVENT APP 3 3 H U B I L O J ay Si t apar a i s an engi neer havi ng an i ncl i nat i on t owar ds i nnovat i on i n t echnol ogy . Cur r ent l y as s oci at ed wi t h Hubi l o an event - t ech s t ar t up whi ch ai ms t o change t he way how event s ar e or gani s ed and peopl e net wor k at event s . J ay i s par t i cul ar l y pas s i onat e about cr af t i ng s t i mul at i ng r es our cef ul and i n-dept h gui des f or Event Pl anner s t o keep t hem updat ed and acknowl edged about l at es t event i ndus t r y t r ends . He i s s peci fical l y i nt er es t ed i n e ffect i ve us e of event t echnol ogy and s oci al medi a f or gr eat er ROI t hr ough i nnovat i ve t hi nki ng and s ki l l s . J ay i s al s o a Di gi t al Mar ket er Edi t or Communi t y Manager and a r egul ar cont r i but or t o Hubi l o Bl og. Hi s phi l i c nat ur e i s pr one t o dogs poet r y co ffee f r i ends and co ffee wi t h f r i ends . I f you r e on Twi t t er s ay Hel l o t o hi m j s i t a p a r a and f ol l ow hi s ar t i cl es on b l o g . h u b i l o . c o m. And J ay s ays do not f or get t o s har e t hi s Ebook

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About t he aut hor ABCD OF EVENT APP 3 4 H U B I L O Hemani Shet h i s a Mas s Communi cat i on maj or and an event ent hus i as t . She i s cur r ent l y as s oci at ed wi t h Hubi l o a cl oud bas ed event management pl at f or m t hat ai ms t o hel p event pr of es s i onal s cr eat e except i onal event s . Hemani s t r i ves t o cr eat e r es our cef ul gui des t hat pave way f or i ns i ght f ul di s cus s i on bui l t ar ound var i ous f acet s of t he event i ndus t r y . She has a keen i nt er es t i n event t echnol ogy and how mul t i pl e i nnovat i ons i n t he fiel d can hel p t r ans f or m t he way event s ar e cr eat ed mar ket ed and execut ed. Hemani i s al s o a c ont ent mar ket er and a key cont r i but or t o Hubi l o Bl og. Go check out mor e of her handy ar t i cl es on bl og. hubi l o. c om. An avi d r eader t r avel l er and a movi e bu ff s he i s open t o c onver s at i ons on any t opi c under t he s un Go ahead s ay hel l o t o her on t wi t t er Hi mani Shet h .

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ABCD OF EVENT APP 3 5 H U B I L O Wi t h a vi s i on of bui l di ng a one-s t op s ol ut i on f or any t ype of event - may i t be a conf er enc e a s emi nar a wor ks hop or an of f -s i t e event Hubi l o hel ps you i n execut i ng a dynami cal l y i nt er act i ve event by s et t i ng up t he ent i r e onl i ne management s ui t r equi r ed f or t he event wi t hi n a f ew mi nut es Say goodbye t o t he mundane t as k of doi ng t hi ngs manual l y and al l ow t he event management s of t war e t o do i t an eas i er and much mor e ef fici ent way . Aut omat e t he whol e pr oces s and get your event power ed by Hubi l o. The val ue addi t i on t hat Hubi l o of f er s i s equi val ent t o t he s er vi ces of f er ed by 7 vendor s maki ng i t a per f ect r eci pe f or s ucces s f ul event pl anni ng. Fr om event cr eat i on event pr omot i on event engagement t o anal yt i cs we t ech-car e of al l your event - t ech wor r i es .

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We t ech-car e of your event Meghna Mi t t al meghnahubi l o. com Cont act us +91 90991 97 091

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